AEO extends as far into a purchase as the buyer keeps asking questions. In a business purchase, that can run from the first question about a problem through comparison, price, risk and implementation. Forrester's 2026 release on business buying says generative AI searches are where B2B buyers start, and that those buyers then rely on colleagues and outside influencers to justify the purchase. A useful answer can inform any of those stages. Being cited at a stage doesn't show that the answer decided the purchase.
\n","summary":"AEO reaches as far into a purchase as buyers keep asking questions: problem, comparison, price, risk and implementation. Forrester's 2026 release says B2B buyers start with genAI searches and then validate with people. A citation at a stage shows visibility, and CRM records show what the buyer did.","publishedAt":"2026-09-12T14:15:05.932","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T05:08:37.376","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["Does AEO only matter at the top of the funnel?","Which buying stages does answer engine optimization affect?","Is AEO a bottom-of-funnel channel?","How does AI search affect the B2B buying process?","Do AI assistants influence software purchase decisions?"],"confidenceScore":62,"confidenceLabel":"Medium","canonicalUrl":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"contributorOrganizationProfile":{"entityId":"ec39deab-44fe-48d8-9029-fefe993ab85a","legalName":null,"description":null,"websiteUrl":null,"imageUrl":null,"slogan":null,"subtitle":null,"facts":[],"coiNote":null,"foundingDate":null,"numberOfEmployeesText":null,"contactPoint":null,"address":null,"headquartersText":null,"organizationType":null},"contributorPerson":null,"sections":[{"id":"c2726b61-8f3a-402a-9eb2-8a6e5dd28251","sectionKey":"the_questions_change_as_the_purchase_gets_closer","sectionType":"markdown_section","heading":"The questions change as the purchase gets closer","introMarkdown":"[Answer engine optimization](https://www.answerstack.io/q/what-is-answer-engine-optimization) is the work of making your pages a source that AI answers draw on and cite. An early question asks what causes a problem or what kind of product fixes it, and [awareness-stage tactics](https://www.answerstack.io/q/what-are-the-best-aeo-tactics-for-the-b2b-awareness-stage) are built for those. The buyer's questions continue after that.\n\nOnce a shortlist exists, the questions narrow. The buyer wants to know how two vendors differ, what the product costs, where their data goes and how long setup takes. Each of those can be typed into ChatGPT or Google's AI Mode as easily as the first question was. When an engine looks for sources on one of them, a page of yours that answers it directly is one it can use.\n\nFinding those later questions takes more than one source. Lean Labs describes building a client's question set from [HubSpot sales calls, CRM insights, Search Console demand and competitor prompts](https://www.leanlabs.com/solutions/answer-engine-optimization-agency). Search Console holds the queries Google recorded for your site, which is one slice of demand. Sales calls and CRM notes hold the questions buyers put to your team while they were evaluating. Combining them gives a list that covers more of the purchase than either does alone.\n\nSuppose a company sells scheduling software to field service businesses. A buyer there could ask a different question at each stage, and a different page would answer each one. The stages are our illustration, and a real purchase can skip steps or return to one.","introHtml":"Answer engine optimization is the work of making your pages a source that AI answers draw on and cite. An early question asks what causes a problem or what kind of product fixes it, and awareness-stage tactics are built for those. The buyer's questions continue after that.
\nOnce a shortlist exists, the questions narrow. The buyer wants to know how two vendors differ, what the product costs, where their data goes and how long setup takes. Each of those can be typed into ChatGPT or Google's AI Mode as easily as the first question was. When an engine looks for sources on one of them, a page of yours that answers it directly is one it can use.
\nFinding those later questions takes more than one source. Lean Labs describes building a client's question set from HubSpot sales calls, CRM insights, Search Console demand and competitor prompts. Search Console holds the queries Google recorded for your site, which is one slice of demand. Sales calls and CRM notes hold the questions buyers put to your team while they were evaluating. Combining them gives a list that covers more of the purchase than either does alone.
\nSuppose a company sells scheduling software to field service businesses. A buyer there could ask a different question at each stage, and a different page would answer each one. The stages are our illustration, and a real purchase can skip steps or return to one.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"b234aebf-e4c4-40ee-9d87-0e347755289d","sectionKey":"what_a_buyer_asks_at_each_stage","sectionType":"table_section","heading":"What a buyer asks at each stage","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["First question","Why do our technicians keep getting double-booked?","An explanation of the cause and the kinds of fixes"]},{"cells":["Comparison","How does this product differ from the one we use now?","A side-by-side page limited to the differences that affect the choice"]},{"cells":["Price","What will this cost for 40 technicians?","Published pricing with the unit and the billing term"]},{"cells":["Risk","Where is customer data stored, and who can see it?","Security and data-handling documentation"]},{"cells":["Implementation","How long does setup take, and who does the work?","A rollout plan with durations and named responsibilities"]}],"columns":["Stage","A question the buyer asks","What answers it"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"a570af37-093e-4541-a959-8379dd669452","sectionKey":"each_role_brings_its_own_questions","sectionType":"markdown_section","heading":"Each role brings its own questions","introMarkdown":"Forrester puts the typical buying decision at 13 internal stakeholders and nine external influencers, and more for complex purchases. Those people don't share one set of concerns. In the scheduling example, the operations manager asks about double-booking, the finance lead asks about cost and the IT lead asks about data. Each of them can put a question to an answer engine alone, without telling the others.\n\nThe same release says procurement professionals are decision-makers in 53% of buying cycles and take part from the start. They look at features and functions as well as price. So price and risk questions can come up early, and the pages that answer them are worth publishing before a buyer reaches the end of the process.","introHtml":"Forrester puts the typical buying decision at 13 internal stakeholders and nine external influencers, and more for complex purchases. Those people don't share one set of concerns. In the scheduling example, the operations manager asks about double-booking, the finance lead asks about cost and the IT lead asks about data. Each of them can put a question to an answer engine alone, without telling the others.
\nThe same release says procurement professionals are decision-makers in 53% of buying cycles and take part from the start. They look at features and functions as well as price. So price and risk questions can come up early, and the pages that answer them are worth publishing before a buyer reaches the end of the process.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"e8ed3ec3-2033-498c-90eb-fb9ee177e580","sectionKey":"what_buyers_still_check_with_people","sectionType":"markdown_section","heading":"What buyers still check with people","introMarkdown":"Forrester's release also describes what buyers do after they get an answer. It says answer engines are fast, but what they return is often incomplete and can't always be relied on, so buyers don't fully trust it. They turn to people they do trust to confirm what they were told. More than 60% of them use a trial before they buy.\n\nThat gives a late-stage page two readers. An engine can draw on a pricing or security page when it composes an answer. A buyer or a colleague can also open the same page directly to check what the answer said. They can confirm that the price in the answer is the price on your pricing page, and that a security claim matches your documentation.\n\nForrester's analyst makes a related point from the vendor's side: vendors need outside parties the buyer trusts to confirm what they claim. So [the off-site part of AEO](https://www.answerstack.io/q/what-does-aeo-cover-beyond-website-content) belongs to the same work. An answer can inform the decision at any of these points. It doesn't follow that the answer made the decision, because a trial or a procurement review, where there is one, still happens between people.","introHtml":"Forrester's release also describes what buyers do after they get an answer. It says answer engines are fast, but what they return is often incomplete and can't always be relied on, so buyers don't fully trust it. They turn to people they do trust to confirm what they were told. More than 60% of them use a trial before they buy.
\nThat gives a late-stage page two readers. An engine can draw on a pricing or security page when it composes an answer. A buyer or a colleague can also open the same page directly to check what the answer said. They can confirm that the price in the answer is the price on your pricing page, and that a security claim matches your documentation.
\nForrester's analyst makes a related point from the vendor's side: vendors need outside parties the buyer trusts to confirm what they claim. So the off-site part of AEO belongs to the same work. An answer can inform the decision at any of these points. It doesn't follow that the answer made the decision, because a trial or a procurement review, where there is one, still happens between people.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"204ac5ef-7e2d-430f-ba07-9e41726393de","sectionKey":"visibility_records_and_crm_outcomes","sectionType":"markdown_section","heading":"Visibility records and CRM outcomes","introMarkdown":"Google's [generative AI performance report](https://support.google.com/webmasters/answer/16984139?hl=en) in Search Console counts impressions, which are the times a link to your site was shown in AI Overviews or AI Mode. It can tell you a pricing page appeared in an AI answer. It doesn't identify who saw it. Contacts and deals are recorded in the CRM.\n\nThose are two records, and they answer different questions. Lean Labs' service description sets them side by side: mentions, citations and prompt coverage in one group, and HubSpot contacts, deals and pipeline in the other. Visibility tells you which questions your pages are being used for. The CRM tells you what happened with the people. We cover the mechanics in [how to track traffic from AI answer engines](https://www.answerstack.io/q/how-to-track-traffic-from-ai-answer-engines).\n\nSorting your tracked prompts by stage gives you a coverage inventory. For each stage, it lists the questions you've answered and which of those answers get cited. Where the inventory shows a question with no page, that page is a candidate to prioritize. Where a page exists and isn't being cited, look at that page before writing another.","introHtml":"Google's generative AI performance report in Search Console counts impressions, which are the times a link to your site was shown in AI Overviews or AI Mode. It can tell you a pricing page appeared in an AI answer. It doesn't identify who saw it. Contacts and deals are recorded in the CRM.
\nThose are two records, and they answer different questions. Lean Labs' service description sets them side by side: mentions, citations and prompt coverage in one group, and HubSpot contacts, deals and pipeline in the other. Visibility tells you which questions your pages are being used for. The CRM tells you what happened with the people. We cover the mechanics in how to track traffic from AI answer engines.
\nSorting your tracked prompts by stage gives you a coverage inventory. For each stage, it lists the questions you've answered and which of those answers get cited. Where the inventory shows a question with no page, that page is a candidate to prioritize. Where a page exists and isn't being cited, look at that page before writing another.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50}],"citations":[{"title":"Answer engine optimization: what it is and how to do it","url":"https://www.semrush.com/blog/answer-engine-optimization/","excerpt":null,"quoteText":"Answer engine optimization (AEO) is a set of marketing practices used to increase your brand's visibility in AI-generated answers","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Definition of AEO and the platforms counted as answer engines. Vendor guide, published April 16, 2026.","domain":"semrush.com","publisherName":"Semrush"},{"title":"Forrester's 2026 Buyer Insights: GenAI Is Upending B2B Buying","url":"https://www.forrester.com/press-newsroom/forrester-2026-the-state-of-business-buying/","excerpt":null,"quoteText":"AI search tools, also known as answer engines, offer speed and efficiency, but they often deliver incomplete or unreliable information, creating mistrust.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Vendor-published summary of a paywalled survey report, January 21, 2026: buyer mistrust of answer engines and validation through colleagues and outside influencers; 13 internal stakeholders and nine external influencers; more than 60% of buyers using a trial, 78% above $10M; procurement as decision-","domain":"forrester.com","publisherName":"Forrester"},{"title":"Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing","url":"https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/","excerpt":null,"quoteText":"about 60% of searches now end without the user progressing to another destination site","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Consultancy analysis of its own consumer survey (Bain-Dynata Generative AI Consumer Survey, December 2024, n=1,117), published February 19, 2025: about 60% of searches end without the user progressing to another site; 68% of LLM users research and summarize information. Consumer scope, no B2B breako","domain":"bain.com","publisherName":"Bain & Company"},{"title":"ChatGPT Traffic Analysis: Insights from 17 Months of Clickstream Data","url":"https://www.semrush.com/blog/chatgpt-search-insights/","excerpt":null,"quoteText":"ChatGPT enables its search feature on just 34.5% of queries as of February 2026","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Vendor research on its own 200M-user US clickstream panel, more than 1 billion lines, October 2024 to February 2026, published April 7, 2026: 65% to 85% of prompts matched no keyword in a 27-billion-term database for most of the window; matched share rose from 18.9% (Oct 2025) to 34.9% (Feb 2026); q","domain":"semrush.com","publisherName":"Semrush"},{"title":"What Should Content Strategy Be for LLM Optimization? A Study of 768k Citations","url":"https://www.xfunnel.ai/blog/what-content-type-ai-engines-like","excerpt":null,"quoteText":"Product-related content (including \"best of\" articles, vendor comparisons, head to head comparisons, and product pages directly from vendors) dominated AI citations","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Vendor research on its own citation tracking across ChatGPT, Gemini, and Perplexity over 12 weeks, published April 8, 2025 by xfunnel's co-founder: product-related content about 56% of citations for unbranded top-of-funnel queries, about 46% mid-funnel with user reviews and affiliate near 14% each, ","domain":"xfunnel.ai","publisherName":"xfunnel"},{"title":"New G2 Research: AI Is Reshaping How B2B Software Deals Are Won and Lost","url":"https://company.g2.com/news/buyer-behavior-2026","excerpt":null,"quoteText":"Eighty-two percent of buyers sourced software recommendations from an AI chatbot in the last 24 months, and half of those buyers said AI had its greatest impact when narrowing and comparing options.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Vendor-published survey summary, July 22, 2026, based on a survey of more than 1,000 B2B software buyers plus interviews with 50-plus sales and marketing leaders: 82% sourced software recommendations from an AI chatbot in the last 24 months, half of them citing narrowing and comparing as AI's bigges","domain":"company.g2.com","publisherName":"G2"},{"title":"Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups","url":"https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/","excerpt":null,"quoteText":"AI search visitors convert at a 23x higher rate than traditional organic search visitors for Ahrefs.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Vendor research on its own site analytics, published June 16, 2025: AI search was 0.5% of ahrefs.com traffic over the trailing 30 days (0.3% year to date) and produced 12.1% of signups in the same 30-day window, a 23x conversion-per-visit gap against traditional organic search visitors to the same s","domain":"ahrefs.com","publisherName":"Ahrefs"},{"title":"Semrush study: the impact of AI search on SEO traffic","url":"https://www.semrush.com/blog/ai-search-seo-traffic-study/","excerpt":null,"quoteText":"the average AI search visitor (tracked to a non-Google search source like ChatGPT) is 4.4 times as valuable as the average visit from traditional organic search, based on conversion rate","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Vendor research and projection, published July 21, 2025, based on more than 500 digital marketing and SEO topics: the average AI search visitor is 4.4 times as valuable as the average traditional organic visitor, measured by conversion rate; AI channels projected to drive similar economic value to t","domain":"semrush.com","publisherName":"Semrush"},{"title":"Google Shopping Launches Agentic Checkout and More AI Shopping Tools","url":"https://blog.google/products-and-platforms/products/shopping/agentic-checkout-holiday-ai-shopping/","excerpt":null,"quoteText":"We'll always ask for your permission first, and only buy after you've confirmed the purchase and shipping details.","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Google's own product announcement, November 13, 2025: price tracking to a target amount, then purchase completion with Google Pay on the merchant's site after the shopper confirms purchase and shipping details; rolling out on Search including AI Mode with eligible US merchants including Wayfair, Che","domain":"blog.google","publisherName":"Google"},{"title":"Agentic Commerce Protocol","url":"https://www.agenticcommerce.dev/","excerpt":null,"quoteText":"No, each AI platform will manage their own process for how businesses can participate. If your business wants to participate in ChatGPT, you'll need to apply.","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Protocol documentation: open standard under Apache 2.0 for commerce flows between buyers, AI agents, and businesses, covering physical goods, digital goods, and subscriptions with the business as merchant of record; OpenAI is the first AI platform to implement it in ChatGPT; implementing the spec do","domain":"agenticcommerce.dev","publisherName":"OpenAI and Stripe"},{"title":"Salesforce Reveals 2025 Holiday Shopping Data","url":"https://www.salesforce.com/news/stories/2025-holiday-shopping-data/","excerpt":null,"quoteText":"AI and agents powered a massive portion of the holidays, driving 20% of all retail sales and fueling $262 billion in revenue through personalized recommendations and deeper customer engagement.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Vendor-published analysis of its own platform data from more than 1.5 billion shoppers across 89 countries, November 1 to December 31, 2025, with factors applied to extrapolate to the wider retail industry: AI and agents drove 20% of retail sales and $262 billion through personalized recommendations","domain":"salesforce.com","publisherName":"Salesforce"}],"revisions":[{"revisedAt":"2026-08-21T14:15:05.932+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"e99a45a2-0ef5-45e5-bec8-f6d813825f8c","slug":"what-offsite-signals-matter-for-aeo","question":"What off-site signals matter for AEO?","publishedAt":"2026-09-26T14:15:07.644","confidenceScore":74,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"The off-site signals that matter for AEO are pages on other sites that tell a buyer something specific and true about a company: independent reviews, customer accounts, listings with current facts, and articles in specialist publications. Google says its AI features can surface what's said about a product elsewhere on the web and advises against inauthentic mentions. It sets no order of importance among these sources, so the four are an editorial priority.","url":"/q/what-offsite-signals-matter-for-aeo"},{"id":"51b59dae-ae56-4015-8788-7b0dfd233db2","slug":"what-does-aeo-cover-beyond-website-content","question":"What does AEO cover beyond website content?","publishedAt":"2026-09-20T14:57:15.8","confidenceScore":76,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"Beyond your site, AEO covers business profiles and product feeds, reviews, coverage on other publishers' sites, and video. The work is keeping those facts accurate and earning legitimate coverage. None of it guarantees a citation.","url":"/q/what-does-aeo-cover-beyond-website-content"},{"id":"ef0e49f6-ad72-4e06-ae79-66533db84885","slug":"what-aeo-results-can-a-saas-startup-expect","question":"What AEO results can a SaaS startup realistically expect?","publishedAt":"2026-09-18T14:15:03.748","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"No amount or order of AEO results is guaranteed for a SaaS startup. Measure three outcomes separately: appearance in AI answers, visits from assistants, and signups or customers. Use your own baseline and a check date, since another company's figure, such as Vercel's signup share, isn't a forecast.","url":"/q/what-aeo-results-can-a-saas-startup-expect"},{"id":"e43cc4d4-fe3f-4a31-b46e-6ace8c313588","slug":"how-startups-should-budget-for-aeo","question":"How should an early-stage startup budget for AEO?","publishedAt":"2026-09-16T14:15:03.584","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"Budget AEO as a defined piece of work with a known total, sized against cash. Stage it: a free baseline and a low-cost tracker first, then one scoped project, then a monthly program as a separate decision with its whole term added up.","url":"/q/how-startups-should-budget-for-aeo"}],"contributorStats":{"verifiedAnswers":149,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"How far does AEO extend into the buyer journey?","text":"How far does AEO extend into the buyer journey?","url":"https://www.answerstack.io/q/how-far-aeo-extends-into-buyer-journey","answerCount":1,"datePublished":"2026-09-12T14:15:05.932","author":{"@type":"Organization","name":"AnswerStack","url":"https://www.answerstack.io/contributors/answer-stack"},"about":[{"@type":"Thing","name":"Answer Engine Optimization"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"AEO extends as far into a purchase as the buyer keeps asking questions. In a business purchase, that can run from the first question about a problem through comparison, price, risk and implementation. Forrester's 2026 release on business buying says generative AI searches are where B2B buyers start, and that those buyers then rely on colleagues and outside influencers to justify the purchase. A useful answer can inform any of those stages. Being cited at a stage doesn't show that the answer decided the purchase.","url":"https://www.answerstack.io/q/how-far-aeo-extends-into-buyer-journey","upvoteCount":0,"datePublished":"2026-09-12T14:15:05.932","dateModified":"2026-09-14T00:00:00","author":{"@type":"Organization","name":"AnswerStack","url":"https://www.answerstack.io/contributors/answer-stack"},"citation":[{"@type":"CreativeWork","name":"Answer engine optimization: what it is and how to do it","url":"https://www.semrush.com/blog/answer-engine-optimization/"},{"@type":"CreativeWork","name":"Forrester's 2026 Buyer Insights: GenAI Is Upending B2B Buying","url":"https://www.forrester.com/press-newsroom/forrester-2026-the-state-of-business-buying/"},{"@type":"CreativeWork","name":"Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing","url":"https://www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing/"},{"@type":"CreativeWork","name":"ChatGPT Traffic Analysis: Insights from 17 Months of Clickstream Data","url":"https://www.semrush.com/blog/chatgpt-search-insights/"},{"@type":"CreativeWork","name":"What Should Content Strategy Be for LLM Optimization? A Study of 768k Citations","url":"https://www.xfunnel.ai/blog/what-content-type-ai-engines-like"},{"@type":"CreativeWork","name":"New G2 Research: AI Is Reshaping How B2B Software Deals Are Won and Lost","url":"https://company.g2.com/news/buyer-behavior-2026"},{"@type":"CreativeWork","name":"Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups","url":"https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/"},{"@type":"CreativeWork","name":"Semrush study: the impact of AI search on SEO traffic","url":"https://www.semrush.com/blog/ai-search-seo-traffic-study/"},{"@type":"CreativeWork","name":"Google Shopping Launches Agentic Checkout and More AI Shopping Tools","url":"https://blog.google/products-and-platforms/products/shopping/agentic-checkout-holiday-ai-shopping/"},{"@type":"CreativeWork","name":"Agentic Commerce Protocol","url":"https://www.agenticcommerce.dev/"},{"@type":"CreativeWork","name":"Salesforce Reveals 2025 Holiday Shopping Data","url":"https://www.salesforce.com/news/stories/2025-holiday-shopping-data/"}]}}}