An AEO audit for a B2B website can cost nothing, $29 a month or a few thousand dollars, depending on whether software or a person does the looking. Lean Labs' AEO Baseline Score is a free automated scan. Otterly's audit software starts at $29 a month. For a person-led job, Fuel Online's pricing guide estimates $2,500 to $5,000, one time, for an audit plus restructuring of up to 20 existing pages.
\n","summary":"An automated AEO baseline can be free, as Lean Labs' AEO Baseline Score is. Audit software is a subscription, such as Otterly's Lite plan at $29 a month. Fuel Online's planning estimate for a person-led audit with fixes is $2,500 to $5,000 one time for up to 20 pages.","publishedAt":"2026-06-15T12:12:00","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T05:21:58.034","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["What does an AEO audit cost?","How much is an AI visibility audit for a B2B site?","AEO audit pricing for B2B companies","What should I pay for an answer engine optimization audit?","Is a monitoring subscription cheaper than an AEO audit?","How much does an AI search visibility audit cost?"],"confidenceScore":74,"confidenceLabel":"Medium","canonicalUrl":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"7bd094d6-d46d-4568-a7fd-3e083fa14437","sectionKey":"three_ways_to_buy_an_aeo_audit","sectionType":"table_section","heading":"Three ways to buy an AEO audit","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["Automated baseline","Lean Labs AEO Baseline Score","$0","Visibility scan, citation gap report, competitor snapshot"]},{"cells":["Audit software","Otterly Lite","$29 per month, billed monthly","15 prompts tracked daily and up to 1,000 URL audits a month"]},{"cells":["Person-led audit with page fixes","Fuel Online planning estimate","$2,500 to $5,000 one time, up to 20 pages","Answer blocks, FAQ pairs and schema added to existing pages"]}],"columns":["Kind of audit","Example","Price","What comes back"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"2cb21c3d-59c6-408a-99e7-b00bc60cb15b","sectionKey":"what_lean_labs_free_baseline_measures","sectionType":"markdown_section","heading":"What Lean Labs' free baseline measures","introMarkdown":"[Lean Labs' free baseline](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) works from a single URL. You enter a product or service page, not the homepage, and the report generates in about 90 seconds. It scores how the brand performs in engines including ChatGPT, Claude and Gemini. Lean Labs starts every engagement with it, so the reading comes before any spending.","introHtml":"Lean Labs' free baseline works from a single URL. You enter a product or service page, not the homepage, and the report generates in about 90 seconds. It scores how the brand performs in engines including ChatGPT, Claude and Gemini. Lean Labs starts every engagement with it, so the reading comes before any spending.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"63be5f1e-ce70-41b0-87a6-4fb1fee590fc","sectionKey":"what_audit_software_adds","sectionType":"markdown_section","heading":"What audit software adds","introMarkdown":"Software lets you repeat the measurement on prompts you choose. [Otterly's pricing page](https://otterly.ai/pricing/) lists its Lite plan at $29 a month on monthly billing. That covers 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. It also includes up to 1,000 URL audits a month, which Otterly calls generative engine optimization audits.\n\nFifteen prompts is a small set. Suppose you sell three products and want five buyer questions tracked for each. That uses all fifteen. The next plan is $189 a month for 100 prompts.\n\nThe tool produces findings, and reading them is your team's work. Someone has to decide which pages matter, what the results mean for those pages and what to change. For a team with that time, $29 a month buys a measurement it can rerun every day.","introHtml":"Software lets you repeat the measurement on prompts you choose. Otterly's pricing page lists its Lite plan at $29 a month on monthly billing. That covers 15 prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. It also includes up to 1,000 URL audits a month, which Otterly calls generative engine optimization audits.
\nFifteen prompts is a small set. Suppose you sell three products and want five buyer questions tracked for each. That uses all fifteen. The next plan is $189 a month for 100 prompts.
\nThe tool produces findings, and reading them is your team's work. Someone has to decide which pages matter, what the results mean for those pages and what to change. For a team with that time, $29 a month buys a measurement it can rerun every day.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"2b74665e-0ca6-4cf7-987d-0e29262b987c","sectionKey":"what_a_person_led_audit_costs","sectionType":"markdown_section","heading":"What a person-led audit costs","introMarkdown":"[Fuel Online's pricing guide](https://fuelonline.com/ai-seo-geo/ai-seo-pricing-aeo-geo-cost-2026/) gives one worked figure: $2,500 to $5,000, one time, for up to 20 pages. The fee covers reworking pages you already have with short answers, question-and-answer pairs and schema. No new articles are written. At the full 20 pages it comes to $125 to $250 a page.\n\nFuel Online calls its figures planning ranges for the industry and says they aren't its own package prices. The figure prices an audit and its fixes together.\n\nSome audits stop at a report. For those, the same guide says to get findings page by page with a plan for acting on them, and to settle who makes the changes, because \"a report is a different deliverable from a deployed fix.\"","introHtml":"Fuel Online's pricing guide gives one worked figure: $2,500 to $5,000, one time, for up to 20 pages. The fee covers reworking pages you already have with short answers, question-and-answer pairs and schema. No new articles are written. At the full 20 pages it comes to $125 to $250 a page.
\nFuel Online calls its figures planning ranges for the industry and says they aren't its own package prices. The figure prices an audit and its fixes together.
\nSome audits stop at a report. For those, the same guide says to get findings page by page with a plan for acting on them, and to settle who makes the changes, because "a report is a different deliverable from a deployed fix."
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"0ed9ea24-0218-4304-b2c8-9312a429e4ad","sectionKey":"an_audit_is_a_different_purchase_from_implementation","sectionType":"markdown_section","heading":"An audit is a different purchase from implementation","introMarkdown":"Keep the audit price apart from the price of building what the audit recommends. Lean Labs' pricing shows the difference. The free step is the baseline scan. The first paid step is a $9,000 on-site package, charged once with the first year included, and it's a build that includes an answer hub and [entity schema](https://www.answerstack.io/q/structured-data-role-in-aeo). So on that path the scan costs nothing and the money goes to the build.\n\nThree quotes that all say \"audit\" can describe a scan, a report, or a report plus finished work. We compare project, monthly and software prices in [how much AEO services cost](https://www.answerstack.io/q/how-much-do-aeo-services-cost).\n\nSuppose your B2B site has 60 pages, and 12 of them are the product, comparison and pricing pages your sales team sends to buyers. A 20-page scope covers those 12 and leaves room for eight more. Before you sign, we'd want the statement of work to name the pages and the prompts that will be tested. It should say whether a technical review of crawling and markup is included, how the findings will be ranked, and who implements them. With those written down, two audit quotes become comparable, and you can see whether a lower quote and a higher one are pricing the same job. The rest of the selection is covered in [what to look for when choosing an AEO agency](https://www.answerstack.io/q/what-to-look-for-choosing-an-aeo-agency).","introHtml":"Keep the audit price apart from the price of building what the audit recommends. Lean Labs' pricing shows the difference. The free step is the baseline scan. The first paid step is a $9,000 on-site package, charged once with the first year included, and it's a build that includes an answer hub and entity schema. So on that path the scan costs nothing and the money goes to the build.
\nThree quotes that all say "audit" can describe a scan, a report, or a report plus finished work. We compare project, monthly and software prices in how much AEO services cost.
\nSuppose your B2B site has 60 pages, and 12 of them are the product, comparison and pricing pages your sales team sends to buyers. A 20-page scope covers those 12 and leaves room for eight more. Before you sign, we'd want the statement of work to name the pages and the prompts that will be tested. It should say whether a technical review of crawling and markup is included, how the findings will be ranked, and who implements them. With those written down, two audit quotes become comparable, and you can see whether a lower quote and a higher one are pricing the same job. The rest of the selection is covered in what to look for when choosing an AEO agency.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50}],"citations":[{"title":"AI Search Grader","url":"https://www.hubspot.com/ai-search-grader","excerpt":null,"quoteText":"HubSpot AEO is an ongoing monitoring tool that tracks visibility across specific prompts, compares competitors, and delivers prioritized recommendations - at only $50/month.","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"AI Search Grader is a free one-time check against GPT-5.4 mini, Perplexity, and Gemini, scored out of 100 across sentiment (40), presence quality (20), brand recognition (20), share of voice (10), and market competition (10), delivered in under two minutes behind a form. The same page lists HubSpot ","domain":"hubspot.com","publisherName":"HubSpot"},{"title":"AEO Baseline: free AI visibility scanner","url":"https://www.aeobaseline.com/","excerpt":null,"quoteText":"A 0-100 visibility score. List of actual buyer questions your brand shows up for. Actionable \"battlecard\" of your real AI competitors.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Free scan returning a 0 to 100 visibility score across ChatGPT, Gemini, Perplexity, and Google AI Overview, the buyer questions tested with per-engine rank, a ranked share-of-voice list of brands named, and a content authority audit covering structured data, grounding pages, corroboration, and promi","domain":"aeobaseline.com","publisherName":"Lean Labs"},{"title":"Otterly.AI Pricing","url":"https://otterly.ai/pricing/","excerpt":null,"quoteText":"Lite $29/month, 15 search prompts. Standard $189/month, 100 search prompts. Premium $489/month, 400 search prompts.","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Lite $29/month for 15 search prompts, Standard $189/month for 100 prompts, Premium $489/month for 400 prompts, Enterprise from $1,000/month, all tracking ChatGPT, Google AI Overviews, Perplexity, and Copilot daily with Claude, Google AI Mode, and Gemini as add-ons. Annual billing is 15% off: $25, $1","domain":"otterly.ai","publisherName":"Otterly.AI"},{"title":"Profound Pricing","url":"https://www.tryprofound.com/pricing","excerpt":null,"quoteText":"$99/month Billed yearly ... ChatGPT tracking only, 50 prompts tracked. $399/month Billed yearly ... 3 Answer Engines tracked, 100 prompts tracked.","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Starter $99/month billed yearly: 50 prompts, ChatGPT only, 1,500 responses monthly, one seat. Growth $399/month billed yearly: 100 prompts across ChatGPT, Perplexity, and Google AI Overviews, 9,000 responses monthly, three seats. Enterprise custom with up to nine answer engines.","domain":"tryprofound.com","publisherName":"Profound"},{"title":"AI Visibility Toolkit pricing","url":"https://www.semrush.com/pricing/ai/","excerpt":null,"quoteText":"$99 /mo per domain billed annually ... Track 25 custom prompts (daily AI rankings) ... Site audit for AI readiness","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"AI Visibility Base plan at $99/month per domain billed annually: 25 custom prompts with daily AI rankings, mentions from ChatGPT, Google AI, Gemini, and Perplexity, one domain for Brand Performance analysis, and a site audit for AI readiness. Additional users start at $45/month.","domain":"semrush.com","publisherName":"Semrush"},{"title":"Brand Radar","url":"https://ahrefs.com/brand-radar","excerpt":null,"quoteText":"Custom prompts ... Starts at $50/mo. $699/MO FOR ALL MODELS. AI Visibility Index ... $199/mo. Overage $0.020/check billed monthly.","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"AI Visibility Index at $199/month and $699/month for all models; Custom Prompts starting at $50/month with ad-hoc checks at $0.020 each; coverage of AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot; free custom-prompt allowances inside paid Ahrefs plans from 5 prompts and 150 checks a","domain":"ahrefs.com","publisherName":"Ahrefs"},{"title":"AEO Agency Pricing in 2026: What You Should Really Expect to Pay","url":"https://www.310creative.com/blog/aeo-agency-pricing","excerpt":null,"quoteText":"A typical AEO audit is a fixed-scope project priced between $1,500 and $5,000 in 2026.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Seller-published bands: a typical one-time AEO audit at $1,500 to $5,000 covering AI visibility baselines, schema gaps, and crawler-blocking technical issues; the same guide's pricing-model section gives $1,500 to $7,500 for a one-time audit or project, which is the internal conflict noted in the an","domain":"310creative.com","publisherName":"310 Creative"},{"title":"How Much Does an AEO/GEO Agency Cost in 2026?","url":"https://theremarkableagency.com/blog/aeo-geo-agency-cost","excerpt":null,"quoteText":"Roughly 85% of AI citations trace back to off-site sources.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Seller-published bands: one-time AI visibility audit $1,500 to $5,000; focused retainer $3,000 to $8,000/month; full-scope $8,000 to $15,000; enterprise $15,000+. Also the agency's own unreplicated analysis that roughly 85% of AI citations trace to off-site sources and about 12% of URLs cited by Cha","domain":"theremarkableagency.com","publisherName":"The Remarkable Agency"},{"title":"AEO Services","url":"https://www.smartbugmedia.com/aeo","excerpt":null,"quoteText":"Diagnostic Audit: Get a baseline look at your brand visibility across 3 major AI engines.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"AEO Launch is a diagnostic tier with a published scope and no published price: a baseline of brand visibility across three major AI engines, prompt mapping, and share of voice against the top three competitors. The same page corroborates a standalone AEO monitoring tool at $50/month for teams not on","domain":"smartbugmedia.com","publisherName":"SmartBug Media"},{"title":"AI features and your website","url":"https://developers.google.com/search/docs/appearance/ai-features","excerpt":null,"quoteText":"There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.","sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Eligibility for AI Overviews and AI Mode requires only that a page is indexed and eligible to be shown with a snippet; there are no additional technical requirements, no AI text files, and no special schema.org markup. Listed practices that still apply are ordinary SEO: allowing crawling in robots.t","domain":"developers.google.com","publisherName":"Google Search Central"},{"title":"New G2 Research: Half of B2B Software Buyers Now Start Their Research With AI Chatbots","url":"https://www.prnewswire.com/news-releases/new-g2-research-half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-302742807.html","excerpt":null,"quoteText":"Half (51%) of B2B software buyers now begin their software research with an AI chatbot more often than with Google, up from 29% in April 2025.","sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"G2-issued release dated April 15, 2026, based on a March 2026 survey of 1,076 B2B software buyers and decision-makers: 51% start software research with an AI chatbot more often than with Google, up from 29% in April 2025. Used only to show that demand for AI visibility is documented while audit outc","domain":"prnewswire.com","publisherName":"G2 via PR Newswire"}],"revisions":[{"revisedAt":"2026-09-06T12:12:00+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"e99a45a2-0ef5-45e5-bec8-f6d813825f8c","slug":"what-offsite-signals-matter-for-aeo","question":"What off-site signals matter for AEO?","publishedAt":"2026-09-26T14:15:07.644","confidenceScore":74,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"The off-site signals that matter for AEO are pages on other sites that tell a buyer something specific and true about a company: independent reviews, customer accounts, listings with current facts, and articles in specialist publications. Google says its AI features can surface what's said about a product elsewhere on the web and advises against inauthentic mentions. It sets no order of importance among these sources, so the four are an editorial priority.","url":"/q/what-offsite-signals-matter-for-aeo"},{"id":"51b59dae-ae56-4015-8788-7b0dfd233db2","slug":"what-does-aeo-cover-beyond-website-content","question":"What does AEO cover beyond website content?","publishedAt":"2026-09-20T14:57:15.8","confidenceScore":76,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"Beyond your site, AEO covers business profiles and product feeds, reviews, coverage on other publishers' sites, and video. The work is keeping those facts accurate and earning legitimate coverage. None of it guarantees a citation.","url":"/q/what-does-aeo-cover-beyond-website-content"},{"id":"ef0e49f6-ad72-4e06-ae79-66533db84885","slug":"what-aeo-results-can-a-saas-startup-expect","question":"What AEO results can a SaaS startup realistically expect?","publishedAt":"2026-09-18T14:15:03.748","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"No amount or order of AEO results is guaranteed for a SaaS startup. Measure three outcomes separately: appearance in AI answers, visits from assistants, and signups or customers. Use your own baseline and a check date, since another company's figure, such as Vercel's signup share, isn't a forecast.","url":"/q/what-aeo-results-can-a-saas-startup-expect"},{"id":"e43cc4d4-fe3f-4a31-b46e-6ace8c313588","slug":"how-startups-should-budget-for-aeo","question":"How should an early-stage startup budget for AEO?","publishedAt":"2026-09-16T14:15:03.584","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"answer-engine-optimization","label":"Answer Engine Optimization","description":"How B2B teams get content selected and cited by AI answer engines.","schemaKind":null},"contributor":{"id":"ec39deab-44fe-48d8-9029-fefe993ab85a","slug":"answer-stack","displayName":"AnswerStack","websiteUrl":null},"snippet":"Budget AEO as a defined piece of work with a known total, sized against cash. Stage it: a free baseline and a low-cost tracker first, then one scoped project, then a monthly program as a separate decision with its whole term added up.","url":"/q/how-startups-should-budget-for-aeo"}],"contributorStats":{"verifiedAnswers":149,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"How much does an AEO audit cost for a B2B website?","text":"How much does an AEO audit cost for a B2B website?","url":"https://www.answerstack.io/q/how-much-does-an-aeo-audit-cost-for-a-b2b-website","answerCount":1,"datePublished":"2026-06-15T12:12:00","about":[{"@type":"Thing","name":"Answer Engine Optimization"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"An AEO audit for a B2B website can cost nothing, $29 a month or a few thousand dollars, depending on whether software or a person does the looking. Lean Labs' AEO Baseline Score is a free automated scan. Otterly's audit software starts at $29 a month. For a person-led job, Fuel Online's pricing guide estimates $2,500 to $5,000, one time, for an audit plus restructuring of up to 20 existing pages.","url":"https://www.answerstack.io/q/how-much-does-an-aeo-audit-cost-for-a-b2b-website","upvoteCount":0,"datePublished":"2026-06-15T12:12:00","dateModified":"2026-09-14T00:00:00","citation":[{"@type":"CreativeWork","name":"AI Search Grader","url":"https://www.hubspot.com/ai-search-grader"},{"@type":"CreativeWork","name":"AEO Baseline: free AI visibility scanner","url":"https://www.aeobaseline.com/"},{"@type":"CreativeWork","name":"Otterly.AI Pricing","url":"https://otterly.ai/pricing/"},{"@type":"CreativeWork","name":"Profound Pricing","url":"https://www.tryprofound.com/pricing"},{"@type":"CreativeWork","name":"AI Visibility Toolkit pricing","url":"https://www.semrush.com/pricing/ai/"},{"@type":"CreativeWork","name":"Brand Radar","url":"https://ahrefs.com/brand-radar"},{"@type":"CreativeWork","name":"AEO Agency Pricing in 2026: What You Should Really Expect to Pay","url":"https://www.310creative.com/blog/aeo-agency-pricing"},{"@type":"CreativeWork","name":"How Much Does an AEO/GEO Agency Cost in 2026?","url":"https://theremarkableagency.com/blog/aeo-geo-agency-cost"},{"@type":"CreativeWork","name":"AEO Services","url":"https://www.smartbugmedia.com/aeo"},{"@type":"CreativeWork","name":"AI features and your website","url":"https://developers.google.com/search/docs/appearance/ai-features"},{"@type":"CreativeWork","name":"New G2 Research: Half of B2B Software Buyers Now Start Their Research With AI Chatbots","url":"https://www.prnewswire.com/news-releases/new-g2-research-half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-302742807.html"}]}}}