{"industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"answer":{"id":"42bce48d-33d2-47aa-aa97-5eb00d579d2e","slug":"growth-driven-design-case-studies","question":"What do real growth-driven design examples and case studies teach us?","answerMarkdown":"Growth-driven design teams can learn more from these two redesign accounts about how to work than about what return to expect. They are Lean Labs' redesign for Integrate and Media Junction's site for the Pittsburgh Parks Conservancy. The first puts the message ahead of the layout. In the second, changes made after launch came from small things the team noticed visitors doing. Both report percentage gains, and both are an agency's before-and-after account of its own project. So borrow the practices, and treat each number as what one team observed on one site.","answerText":"Growth-driven design teams can learn more from these two redesign accounts about how to work than about what return to expect. They are Lean Labs' redesign for Integrate and Media Junction's site for the Pittsburgh Parks Conservancy. The first puts the message ahead of the layout. In the second, changes made after launch came from small things the team noticed visitors doing. Both report percentage gains, and both are an agency's before-and-after account of its own project. So borrow the practices, and treat each number as what one team observed on one site.","answerHtml":"<p>Growth-driven design teams can learn more from these two redesign accounts about how to work than about what return to expect. They are Lean Labs&#39; redesign for Integrate and Media Junction&#39;s site for the Pittsburgh Parks Conservancy. The first puts the message ahead of the layout. In the second, changes made after launch came from small things the team noticed visitors doing. Both report percentage gains, and both are an agency&#39;s before-and-after account of its own project. So borrow the practices, and treat each number as what one team observed on one site.</p>\n","summary":"Two redesign accounts, Lean Labs' for Integrate and Media Junction's for the Pittsburgh Parks Conservancy, show how the work is done: message before layout, then small revisions from observed behavior. Their percentages are agency before-and-after reports that depend on the metric, period, starting point and concurrent work.","publishedAt":"2026-05-09T14:26:21.325","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T06:56:41.011","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["growth-driven design case studies","GDD examples","growth-driven design results","GDD success stories","growth driven design before and after","Pittsburgh Parks growth-driven design case study","Distil Networks GDD case study","Integrate 271% growth-driven design","what do GDD case studies prove","are growth-driven design case studies reliable","growth-driven design evidence quality"],"confidenceScore":78,"confidenceLabel":"Medium","canonicalUrl":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"05de0ed5-57ad-47c6-a242-0cefe8d3fa58","sectionKey":"integrate_the_message_came_before_the_layout","sectionType":"markdown_section","heading":"Integrate: the message came before the layout","introMarkdown":"[Lean Labs' account of the Integrate redesign](https://www.leanlabs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271) describes work on the message as well as on the pages. The team clarified Integrate's value proposition and tested messages and calls to action. It also simplified the main menu and offered visitors a preview of the platform.\n\nA layout arranges whatever message it is given, so if the team hasn't settled what the company is claiming and for whom, a new design rearranges an unclear claim. Treating the message as its own task gives the design something definite to arrange.\n\nWithin 60 days of launch, the agency reports that the rate at which visits became contacts rose 271%. It gives no starting rate, visit counts or contact counts, so the account shows a proportional change and not how many more contacts the site produced. Total leads rose 174% against the same period before launch, and an eBook co-published at the time brought in some of them. Excluding the leads attributed to that eBook, the agency reports a 45% increase.\n\nThe 271% is a change in a rate, and the two lead figures are changes in a count. So the 45% doesn't revise the conversion figure, and it doesn't remove every effect the eBook had on the site's numbers.\n\nBecause the message, the menu and the preview offer changed together, the account can't say how much each one contributed. It also gives no reason to think every site should offer a preview or shorten its menu.","introHtml":"<p><a href=\"https://www.leanlabs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271\">Lean Labs&#39; account of the Integrate redesign</a> describes work on the message as well as on the pages. The team clarified Integrate&#39;s value proposition and tested messages and calls to action. It also simplified the main menu and offered visitors a preview of the platform.</p>\n<p>A layout arranges whatever message it is given, so if the team hasn&#39;t settled what the company is claiming and for whom, a new design rearranges an unclear claim. Treating the message as its own task gives the design something definite to arrange.</p>\n<p>Within 60 days of launch, the agency reports that the rate at which visits became contacts rose 271%. It gives no starting rate, visit counts or contact counts, so the account shows a proportional change and not how many more contacts the site produced. Total leads rose 174% against the same period before launch, and an eBook co-published at the time brought in some of them. Excluding the leads attributed to that eBook, the agency reports a 45% increase.</p>\n<p>The 271% is a change in a rate, and the two lead figures are changes in a count. So the 45% doesn&#39;t revise the conversion figure, and it doesn&#39;t remove every effect the eBook had on the site&#39;s numbers.</p>\n<p>Because the message, the menu and the preview offer changed together, the account can&#39;t say how much each one contributed. It also gives no reason to think every site should offer a preview or shorten its menu.</p>\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"ce361999-f16f-4335-8090-0575ff3abf09","sectionKey":"pittsburgh_parks_conservancy_small_observations_drove_the_revisions","sectionType":"markdown_section","heading":"Pittsburgh Parks Conservancy: small observations drove the revisions","introMarkdown":"[Media Junction's account of the Pittsburgh Parks Conservancy site](https://www.mediajunction.com/blog/hubspot-impact-awards-growth-driven-design), dated October 1, 2016, is most useful for its small changes. One was a single word. The menu label \"Support\" became \"Give,\" and the team made it more prominent.\n\nAfter launch, on one page the team read visitor behavior as a sign that people thought the page ended at its cards. It moved the card text, and it reports that visitors scrolled further afterward. That explanation was the team's interpretation. More scrolling fits it, but an uncontrolled before-and-after comparison can't confirm it. The team also revised the summer-camp page layout and a video's file size, and the agency describes the work as continuing on a retainer.\n\nEach of these changes began with something specific that someone noticed, and each was small enough to make and then watch. That is a fair picture of the improvement stage of [growth-driven design](https://www.answerstack.io/q/how-does-growth-driven-design-work).\n\nFor results, the account reports a 32.4% month-to-month increase in conversions during the first quarter after launch. That is a rate of monthly growth. It isn't a total for the quarter or a figure for donations, and the account gives no conversion counts to set it against.","introHtml":"<p><a href=\"https://www.mediajunction.com/blog/hubspot-impact-awards-growth-driven-design\">Media Junction&#39;s account of the Pittsburgh Parks Conservancy site</a>, dated October 1, 2016, is most useful for its small changes. One was a single word. The menu label &quot;Support&quot; became &quot;Give,&quot; and the team made it more prominent.</p>\n<p>After launch, on one page the team read visitor behavior as a sign that people thought the page ended at its cards. It moved the card text, and it reports that visitors scrolled further afterward. That explanation was the team&#39;s interpretation. More scrolling fits it, but an uncontrolled before-and-after comparison can&#39;t confirm it. The team also revised the summer-camp page layout and a video&#39;s file size, and the agency describes the work as continuing on a retainer.</p>\n<p>Each of these changes began with something specific that someone noticed, and each was small enough to make and then watch. That is a fair picture of the improvement stage of <a href=\"https://www.answerstack.io/q/how-does-growth-driven-design-work\">growth-driven design</a>.</p>\n<p>For results, the account reports a 32.4% month-to-month increase in conversions during the first quarter after launch. That is a rate of monthly growth. It isn&#39;t a total for the quarter or a figure for donations, and the account gives no conversion counts to set it against.</p>\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"6c59b751-1af2-4508-bbc2-cabe7648b2f9","sectionKey":"what_a_percentage_needs_before_you_can_use_it","sectionType":"markdown_section","heading":"What a percentage needs before you can use it","introMarkdown":"A reported gain becomes useful when you know the metric, the period, the starting point and what else was happening.\n\nSuppose two sites each report a 271% rise in conversion rate. One went from 0.5% to about 1.9%. The other went from 2% to about 7.4%. The headline is identical, and the two sites are in different positions. On a page with few visits and a low starting rate, a handful of extra contacts can produce a large percentage.\n\nThe period matters because the two cases don't use the same one. One figure covers a fixed window after launch, and the other is growth from month to month. You can't set one beside the other and say which site did better.\n\nConcurrent work is easy to leave out, and the Integrate account is worth reading because it names some. A launch can coincide with a campaign, a season or a new piece of content, and each can move the same number in the same weeks. Both cases compare a site with its own past, so neither can separate the redesign work from those other influences. And an agency chooses which projects to write up, so two good outcomes don't tell you what a typical one looks like. We look at the published figures for the method as a whole in [growth-driven design statistics](https://www.answerstack.io/q/growth-driven-design-statistics).","introHtml":"<p>A reported gain becomes useful when you know the metric, the period, the starting point and what else was happening.</p>\n<p>Suppose two sites each report a 271% rise in conversion rate. One went from 0.5% to about 1.9%. The other went from 2% to about 7.4%. The headline is identical, and the two sites are in different positions. On a page with few visits and a low starting rate, a handful of extra contacts can produce a large percentage.</p>\n<p>The period matters because the two cases don&#39;t use the same one. One figure covers a fixed window after launch, and the other is growth from month to month. You can&#39;t set one beside the other and say which site did better.</p>\n<p>Concurrent work is easy to leave out, and the Integrate account is worth reading because it names some. A launch can coincide with a campaign, a season or a new piece of content, and each can move the same number in the same weeks. Both cases compare a site with its own past, so neither can separate the redesign work from those other influences. And an agency chooses which projects to write up, so two good outcomes don&#39;t tell you what a typical one looks like. We look at the published figures for the method as a whole in <a href=\"https://www.answerstack.io/q/growth-driven-design-statistics\">growth-driven design statistics</a>.</p>\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"cd648695-2259-41a8-8b9b-fdd7e682cb8d","sectionKey":"what_to_borrow_for_your_own_site","sectionType":"markdown_section","heading":"What to borrow for your own site","introMarkdown":"The practices carry over better than the percentages. Settle the message with evidence from buyers before you commit to a layout. [Lean Labs' current growth-driven design program](https://www.leanlabs.com/solutions/growth-driven-design) describes a similar habit: it reviews page behavior, form results, CRM lifecycle data and sales feedback together before it ranks changes. We cover the research behind that step in how Jobs to Be Done and user research shape a strategy.\n\nAfter launch, keep looking for small, specific problems. Write down what you saw and what you think it means before you change anything, so the interpretation is on record as a guess. That is the start of [a hypothesis you can test](https://www.answerstack.io/q/gdd-hypotheses-experiments).\n\nThen keep the facts a reader of these cases has to go without. For each change, note the metric, the count you started from, the dates you compared and anything else that launched in those weeks. After a few cycles you have a history of your own site to plan from, with the starting points on record.","introHtml":"<p>The practices carry over better than the percentages. Settle the message with evidence from buyers before you commit to a layout. <a href=\"https://www.leanlabs.com/solutions/growth-driven-design\">Lean Labs&#39; current growth-driven design program</a> describes a similar habit: it reviews page behavior, form results, CRM lifecycle data and sales feedback together before it ranks changes. We cover the research behind that step in how Jobs to Be Done and user research shape a strategy.</p>\n<p>After launch, keep looking for small, specific problems. Write down what you saw and what you think it means before you change anything, so the interpretation is on record as a guess. That is the start of <a href=\"https://www.answerstack.io/q/gdd-hypotheses-experiments\">a hypothesis you can test</a>.</p>\n<p>Then keep the facts a reader of these cases has to go without. For each change, note the metric, the count you started from, the dates you compared and anything else that launched in those weeks. After a few cycles you have a history of your own site to plan from, with the starting points on record.</p>\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40}],"citations":[{"title":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website","excerpt":"32% increase in monthly conversions within 3 months. Tripled the conversion rate within 30 days of launch. 271% increase in visitor to lead conversion rate. 2017 Growth-Driven Design (dba of HubSpot). Made by the Lean Labs GDD Team.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The five launch pad examples and their published build times: Teazzers 96 days, Sprocket Rocket 100 days, Pittsburgh Parks 120 days, Distil Networks 40 days, Integrate 120 days, with the headline results for the last three. Also the page footer, \"2017 Growth-Driven Design (dba of HubSpot). Made by t","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"HubSpot Impact Awards: Nonprofit Growth-Driven Design Website","url":"https://www.mediajunction.com/blog/hubspot-impact-awards-growth-driven-design","excerpt":"Results for 1st Quarter: 32.4% Month-to-Month increase in conversions.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"The underlying Pittsburgh Parks Conservancy account by the agency that ran it: August 2015 start, an eight-year-old prior site, a retainer after launch, month-one organic traffic up 17% and organic contacts up 13%, a \"32.4% Month-to-Month increase in conversions\" for the first quarter, a 186% month-","domain":"mediajunction.com","publisherName":"Media Junction"},{"title":"How an Inbound-Driven Website Redesign Increased Integrate's Conversion Rate by 271%","url":"https://www.leanlabs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271","excerpt":"When you factor out the leads from that resource, the leads attributed just to the website is an increase of 45%.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-14T00:00:00","supportsText":"The Integrate case as published by its author: within 60 days of launch, organic search traffic up 33%, total page views up 198%, average page views per session up 43%, bounce rate down 65%, visits-to-contact conversion rate up 271%; total leads up 174% but 45% once the co-published Matt Heinz eBook","domain":"leanlabs.com","publisherName":"Lean Labs"},{"title":"Case Studies","url":"https://www.growthdrivendesign.com/casestudies","excerpt":"How GDD Increased Integrate's Conversion Rate by 271% (lean-labs.com). Website built with love by Media Junction using GDD.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The full case-study index: 26 entries, each linking out to the domain of the agency that ran the project, including two on lean-labs.com (StandDesk and Integrate) and one pointing at a HubSpot Impact Award page. No entry is authored by a client or an uninvolved publication. Footer credits Media Junc","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"Web Design Agencies | Growth-Driven Design","url":"https://www.growthdrivendesign.com/web-design-agency","excerpt":"With Growth-Driven Design we cut typical client projects down from 6-months to 6-weeks, shortened our sales cycle from 9-months to 4-weeks, and 6X our revenue in under a year.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The agency-facing pitch that explains why the case-study record is agency-authored: Huify's quote on cutting client projects from six months to six weeks, shortening its sales cycle from nine months to four weeks and growing revenue sixfold in under a year, and Struto's quote on a more than 100% rev","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"State of Growth-Driven Design Report","url":"https://www.growthdrivendesign.com/report","excerpt":"2017 STATE OF GROWTH-DRIVEN DESIGN, AGENCY EDITION. Data you can use in your prospect pitch decks, talks and marketing. Use the data in the report to help educate web design prospects in the sales process.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The provenance of the survey behind the aggregate figures: the 2017 State of Growth-Driven Design is the Agency Edition, gated behind a lead form, delivered in PDF, PPT and Keynote formats, and marketed as data to add to agency web design pitch decks.","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"Growth-Driven Design Success Stories","url":"https://www.meticulosity.com/blog/growth-driven-design-success-stories","excerpt":"Within a single year, one client's GDD program produced a 65% increase in average monthly visits, a 32% increase in sitewide conversion rate, and a 2-3x increase in average monthly leads.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Cayman Enterprise City was Meticulosity's own client and its HubSpot Impact Award was given \"on the strength of a submitted client case study\"; the 65% average monthly visits, 32% sitewide conversion rate and 2-to-3x monthly leads figures are attributed in the post to \"one client's GDD program\" and ","domain":"meticulosity.com","publisherName":"Meticulosity"},{"title":"Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management","url":"https://www.imperva.com/company/press_releases/imperva-to-acquire-distil-networks-the-industry-recognized-leader-in-bot-management/","excerpt":"June 4, 2019: Imperva, Inc. today announced it has signed an agreement to acquire Distil Networks, the global leader in Bot Management.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-14T00:00:00","supportsText":"Imperva announced an agreement to acquire Distil Networks on June 4, 2019, which is why distilnetworks.com now redirects to Imperva and why the only artifact the Distil case study offered, its landing page, no longer exists.","domain":"imperva.com","publisherName":"Imperva"},{"title":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works","excerpt":"Agencies that used GDD on HubSpot Websites (vs. Wordpress) reported seeing 14.34% more leads after 6 months. Based on the \"2017 state of GDD\" survey responses.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The exact population behind the aggregate figures: \"Agencies that used GDD on HubSpot Websites (vs. Wordpress) reported seeing 14.34% more leads after 6 months\" and \"12.56% higher revenue over 6 months,\" both \"Based on the '2017 state of GDD' survey responses\"; the 60-days-versus-108-days answer to ","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design","excerpt":"If your site gets fewer than 1,000 visits per month, A/B tests won't reach statistical significance in a reasonable timeframe, and the improvement cycle stalls.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-14T00:00:00","supportsText":"Lean Labs' stated practice and opinion quoted in the contributor section only: the sub-1,000 monthly visit screen and its stated reason, the roughly twelve-week launchpad phase built from three four-week sprints beginning with messaging, and the 80/20 estimate for messaging against custom design. Au","domain":"leanlabs.com","publisherName":"Lean Labs"},{"title":"Sample Size Calculator","url":"https://www.evanmiller.org/ab-testing/sample-size.html","excerpt":"Baseline conversion rate 10.2%; minimum detectable effect 10.2% to 13.2%; sample size 2,545 per variation.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-14T00:00:00","supportsText":"The sample-size arithmetic behind the traffic threshold, independent of any agency: detecting a three-percentage-point minimum detectable effect on a 10.2% baseline conversion rate requires roughly 2,545 subjects per variation.","domain":"evanmiller.org","publisherName":"Evan Miller"}],"revisions":[{"revisedAt":"2026-07-17T14:26:21.325+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"3d083dc8-04bf-4e44-acb9-f13e7060381e","slug":"what-is-design-driven-growth","question":"What is design-driven growth, and how can strategic design drive business growth?","publishedAt":"2026-09-23T00:47:02.738","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Design-driven growth is growth that comes from shaping a product, service or website around user needs and a business goal. Strategic design can drive it when research, the design response and a business measure stay connected. It is a broader idea than growth-driven design, the named three-stage website method.","url":"/q/what-is-design-driven-growth"},{"id":"c18b70fe-5926-46ca-b21b-550c9b03d02c","slug":"gdd-on-hubspot-cms","question":"How do you build a growth-driven design website on HubSpot CMS?","publishedAt":"2026-09-07T14:26:15.656","confidenceScore":86,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Growth-driven design on HubSpot follows the method's order: strategy, a launchpad site, then improvement cycles. The theme sets which changes editors can make, content staging prepares larger changes while shared assets stay connected to live pages, and page A/B testing on Content Hub Professional and Enterprise compares two versions.","url":"/q/gdd-on-hubspot-cms"},{"id":"6ac7d9be-c9e3-4392-bfce-ccb83fa10923","slug":"evaluate-roi-driven-web-design","question":"How should high-growth companies evaluate ROI-driven website design services?","publishedAt":"2026-09-04T14:26:05.645","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Treat the service as an investment and test it with your own figures: the full cost over a set period, the extra customers needed to cover it, and an agreed way to tell whether the website caused them. Then check the evidence behind the agency's past results, what you will own, and what the work keeps costing.","url":"/q/evaluate-roi-driven-web-design"},{"id":"2f1e68a4-9d9f-4790-aef0-d29edc53761f","slug":"build-custom-gdd-website","question":"How do you build and develop a custom growth-driven design website?","publishedAt":"2026-09-02T14:25:59.899","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"You build a custom growth-driven design website by deciding what the site must do for your buyers and business, launching a smaller launchpad site that covers the top of that ranked list, and continuing to develop it in sprints from what real visitors do. Custom refers to the strategy, messaging, design and build choices made for your buyers, not to finishing every page before launch.","url":"/q/build-custom-gdd-website"}],"contributorStats":{"verifiedAnswers":46,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"What do real growth-driven design examples and case studies teach us?","text":"What do real growth-driven design examples and case studies teach us?","url":"https://www.answerstack.io/q/growth-driven-design-case-studies","answerCount":1,"datePublished":"2026-05-09T14:26:21.325","about":[{"@type":"Thing","name":"Growth-Driven Design"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"Growth-driven design teams can learn more from these two redesign accounts about how to work than about what return to expect. They are Lean Labs' redesign for Integrate and Media Junction's site for the Pittsburgh Parks Conservancy. The first puts the message ahead of the layout. In the second, changes made after launch came from small things the team noticed visitors doing. Both report percentage gains, and both are an agency's before-and-after account of its own project. So borrow the practices, and treat each number as what one team observed on one site.","url":"https://www.answerstack.io/q/growth-driven-design-case-studies","upvoteCount":0,"datePublished":"2026-05-09T14:26:21.325","dateModified":"2026-09-14T00:00:00","citation":[{"@type":"CreativeWork","name":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website"},{"@type":"CreativeWork","name":"HubSpot Impact Awards: Nonprofit Growth-Driven Design Website","url":"https://www.mediajunction.com/blog/hubspot-impact-awards-growth-driven-design"},{"@type":"CreativeWork","name":"How an Inbound-Driven Website Redesign Increased Integrate's Conversion Rate by 271%","url":"https://www.leanlabs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271"},{"@type":"CreativeWork","name":"Case Studies","url":"https://www.growthdrivendesign.com/casestudies"},{"@type":"CreativeWork","name":"Web Design Agencies | Growth-Driven Design","url":"https://www.growthdrivendesign.com/web-design-agency"},{"@type":"CreativeWork","name":"State of Growth-Driven Design Report","url":"https://www.growthdrivendesign.com/report"},{"@type":"CreativeWork","name":"Growth-Driven Design Success Stories","url":"https://www.meticulosity.com/blog/growth-driven-design-success-stories"},{"@type":"CreativeWork","name":"Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management","url":"https://www.imperva.com/company/press_releases/imperva-to-acquire-distil-networks-the-industry-recognized-leader-in-bot-management/"},{"@type":"CreativeWork","name":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works"},{"@type":"CreativeWork","name":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design"},{"@type":"CreativeWork","name":"Sample Size Calculator","url":"https://www.evanmiller.org/ab-testing/sample-size.html"}]}}}