On a B2B website, growth-driven design follows the same three stages it follows anywhere: a strategy stage, a launchpad and repeated improvement cycles. Where the site's job is to start sales conversations, the difference is in how a change gets judged. A demo request isn't a sale, so the team uses CRM records to see whether the leads from a changed page were qualified and whether deals followed.
\n","summary":"On a B2B site that exists to start sales conversations, the three stages of growth-driven design stay the same and the test of a change moves into the CRM. Demo requests, qualified leads and closed revenue are three separate numbers, and a sprint can end before the last one is known.","publishedAt":"2026-07-12T15:36:39.755","verifiedAt":"2026-07-17T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T07:16:37.367","nextReviewDueAt":"2027-01-17T00:00:00","templateVersion":"v2","aliases":["Growth-driven design for B2B websites","How does GDD work for B2B?","Growth-driven design B2B buyer journey","GDD for B2B lead generation","Growth-driven design for B2B SaaS","Does growth-driven design work for B2B?","B2B website redesign with growth-driven design","Growth-driven design and long B2B sales cycles","GDD for enterprise B2B websites","Growth-driven design pipeline optimization","How to redesign a B2B website with GDD","Growth-driven design for sales-qualified leads"],"confidenceScore":88,"confidenceLabel":"High","canonicalUrl":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"d36c5878-85e3-4fe7-b2c0-3fd838382a91","sectionKey":"strategy_starts_from_a_question_buyers_ask","sectionType":"markdown_section","heading":"Strategy starts from a question buyers ask","introMarkdown":"[The method's strategy stage](https://www.growthdrivendesign.com/how-it-works/website-strategy) has a team understand its customers, set objectives and turn an organized wishlist of ideas into an implementation plan. A B2B firm with a sales team has a direct source for that understanding, because its reps hear buyers' questions on calls.\n\nSuppose a firm sells inventory software to distributors. Its sales team reports that prospects keep asking the same thing partway through the first call: does the software connect to the accounting system they already run. The current site has one sentence on the subject. The team sets a goal of more qualified demo requests and writes down its assumption that buyers who can't confirm the connection early are leaving before they ask.\n\nThat assumption puts an integrations page that names each supported accounting system at the top of the wishlist, along with a demo form that asks which system the buyer uses. We cover how to test a starting belief like this one in [validating the assumptions behind a growth-driven design strategy](https://www.answerstack.io/q/validate-gdd-fundamental-assumptions).","introHtml":"The method's strategy stage has a team understand its customers, set objectives and turn an organized wishlist of ideas into an implementation plan. A B2B firm with a sales team has a direct source for that understanding, because its reps hear buyers' questions on calls.
\nSuppose a firm sells inventory software to distributors. Its sales team reports that prospects keep asking the same thing partway through the first call: does the software connect to the accounting system they already run. The current site has one sentence on the subject. The team sets a goal of more qualified demo requests and writes down its assumption that buyers who can't confirm the connection early are leaving before they ask.
\nThat assumption puts an integrations page that names each supported accounting system at the top of the wishlist, along with a demo form that asks which system the buyer uses. We cover how to test a starting belief like this one in validating the assumptions behind a growth-driven design strategy.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"d4c71044-1a58-43e8-b3ef-d76a26054cae","sectionKey":"the_launchpad_carries_the_pages_a_buyer_uses_to_decide","sectionType":"markdown_section","heading":"The launchpad carries the pages a buyer uses to decide","introMarkdown":"[The method describes the launchpad](https://www.growthdrivendesign.com/how-it-works/launch-pad-website) as a foundation for collecting user data and improving the site, and it's clear that the first release isn't the final product. For the inventory firm, that first release has the home page, the product page, the new integrations page, which carries the demo form, and the demo request page. Case studies for each industry it serves stay on the wishlist until the team knows which industries its visitors come from.\n\nThe method sets a goal of 60 to 90 days for a launchpad, and [Lean Labs' growth-driven design program](https://www.leanlabs.com/solutions/growth-driven-design) plans the same range after a strategy phase of 10 to 14 days. Both are stated targets for a first release of limited scope. This firm's launchpad also needs its demo form to write the buyer's answers into the CRM, because the team plans to review its changes against that record.","introHtml":"The method describes the launchpad as a foundation for collecting user data and improving the site, and it's clear that the first release isn't the final product. For the inventory firm, that first release has the home page, the product page, the new integrations page, which carries the demo form, and the demo request page. Case studies for each industry it serves stay on the wishlist until the team knows which industries its visitors come from.
\nThe method sets a goal of 60 to 90 days for a launchpad, and Lean Labs' growth-driven design program plans the same range after a strategy phase of 10 to 14 days. Both are stated targets for a first release of limited scope. This firm's launchpad also needs its demo form to write the buyer's answers into the CRM, because the team plans to review its changes against that record.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"a9458549-db9a-4dfc-8ea0-8821ae93ec87","sectionKey":"one_page_change_shows_up_in_three_records","sectionType":"markdown_section","heading":"One page change shows up in three records","introMarkdown":"After launch, [the method's improvement cycle](https://www.growthdrivendesign.com/how-it-works/continuous-improvement) repeats four steps: plan around a focus metric, build, learn from the results and transfer what was learned to marketing, sales and service. Suppose the firm's first focus metric is demo requests from the integrations page. The team moves the list of supported systems above the form and publishes the change. Three records then describe what followed, and each one says something different.","introHtml":"After launch, the method's improvement cycle repeats four steps: plan around a focus metric, build, learn from the results and transfer what was learned to marketing, sales and service. Suppose the firm's first focus metric is demo requests from the integrations page. The team moves the list of supported systems above the form and publishes the change. Three records then describe what followed, and each one says something different.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"de76d9db-7ea4-41d1-8723-e09c429d5397","sectionKey":"what_each_record_tells_you","sectionType":"table_section","heading":"What each record tells you","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["Demo requests","The form and the page report","How many visitors asked for a conversation"]},{"cells":["Qualified leads","The lead status recorded in the CRM","How many of those requests sales judged a fit"]},{"cells":["Closed revenue","The deals recorded in the CRM","Which of those leads became customers, without showing that the page caused the sale"]}],"columns":["Measure","Where it's recorded","What it tells you"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"3f2c6ba6-d1a1-4fa5-9820-d9ef54bd29a2","sectionKey":"why_the_form_count_can_t_stand_alone","sectionType":"markdown_section","heading":"Why the form count can't stand alone","introMarkdown":"More demo requests is a good first sign, and it leaves the main question open. Suppose requests rise by a third after the change, and sales finds that most of the new requests come from companies too small to need the product. The page is producing more forms and more wasted calls. The form count alone would have recorded that cycle as a success.\n\nThe reverse can happen as well. Requests can hold steady while a larger share of them qualify. That would happen if the list of systems let buyers on an unsupported system rule themselves out while more buyers on a supported one asked. A team watching only the form would see no change, and it would miss that the same number of calls was going to better-fit buyers.\n\nSo the CRM records belong in each cycle's review. Lean Labs describes choosing its improvement work from page behavior, form results, CRM lifecycle data and sales feedback. It ranks candidate changes by expected pipeline impact, by buyer relevance and confidence, and by effort, and its program includes lead routing as well as page work. In the example, the form's question about the buyer's accounting system tells the team which integrations visitors care about. If the firm adds a routing rule for that field, the CRM can also send the lead to a rep who knows that system. We go further into the reporting side in [what metrics to track in growth-driven design](https://www.answerstack.io/q/what-metrics-should-you-track-in-growth-driven-design).","introHtml":"More demo requests is a good first sign, and it leaves the main question open. Suppose requests rise by a third after the change, and sales finds that most of the new requests come from companies too small to need the product. The page is producing more forms and more wasted calls. The form count alone would have recorded that cycle as a success.
\nThe reverse can happen as well. Requests can hold steady while a larger share of them qualify. That would happen if the list of systems let buyers on an unsupported system rule themselves out while more buyers on a supported one asked. A team watching only the form would see no change, and it would miss that the same number of calls was going to better-fit buyers.
\nSo the CRM records belong in each cycle's review. Lean Labs describes choosing its improvement work from page behavior, form results, CRM lifecycle data and sales feedback. It ranks candidate changes by expected pipeline impact, by buyer relevance and confidence, and by effort, and its program includes lead routing as well as page work. In the example, the form's question about the buyer's accounting system tells the team which integrations visitors care about. If the firm adds a routing rule for that field, the CRM can also send the lead to a rep who knows that system. We go further into the reporting side in what metrics to track in growth-driven design.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50},{"id":"1b5ab892-3692-4615-abc0-f144de6d8873","sectionKey":"the_cycle_can_end_before_the_sale_does","sectionType":"markdown_section","heading":"The cycle can end before the sale does","introMarkdown":"Lean Labs runs its improvement sprints over 30 days, and [the method's overview](https://www.growthdrivendesign.com/how-it-works) models 14. Suppose the inventory firm's deals take about four months from demo to signature. On that assumption, a sprint ends before most deals that started from its change have closed.\n\nThe team still has to choose what to do next. It can keep the change, drop it or leave the question open while more leads come in, and it makes that call on the requests and on the early word from sales about quality. It records the reason and the date. When deals from that period close, it goes back to the record and looks at how the leads from the changed page turned out.\n\nRevenue is also the hardest of the three records to tie to a page. A deal that closes in month four passed through calls, a quote and often other pages. The CRM can show which customers have the changed page recorded as their source. That record isn't the whole history of the deal, and it doesn't show that the page won it.","introHtml":"Lean Labs runs its improvement sprints over 30 days, and the method's overview models 14. Suppose the inventory firm's deals take about four months from demo to signature. On that assumption, a sprint ends before most deals that started from its change have closed.
\nThe team still has to choose what to do next. It can keep the change, drop it or leave the question open while more leads come in, and it makes that call on the requests and on the early word from sales about quality. It records the reason and the date. When deals from that period close, it goes back to the record and looks at how the leads from the changed page turned out.
\nRevenue is also the hardest of the three records to tie to a page. A deal that closes in month four passed through calls, a quote and often other pages. The CRM can show which customers have the changed page recorded as their source. That record isn't the whole history of the deal, and it doesn't show that the page won it.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":60},{"id":"becc2435-6852-4a1a-864b-bfb8370ab7e7","sectionKey":"what_a_smaller_audience_changes","sectionType":"markdown_section","heading":"What a smaller audience changes","introMarkdown":"Suppose the firm's market is narrow and the integrations page gets modest traffic. A split test shows two versions of a page to visitors over the same period, and it needs enough of them to tell the versions apart. On this page, that can take longer than a sprint, and sometimes longer than the team is willing to wait.\n\nLower traffic doesn't stop the method. The team can interview recent buyers, watch a few of them use the page and ask sales what prospects said on calls that week. Those sources can suggest reasons for what buyers do, which a split test doesn't supply. The team should be plain about which kind of evidence it has. A before-and-after comparison shows whether a number moved, and it leaves the cause open. We cover the planning of these tests in [turning user insights into hypotheses and experiments](https://www.answerstack.io/q/gdd-hypotheses-experiments).","introHtml":"Suppose the firm's market is narrow and the integrations page gets modest traffic. A split test shows two versions of a page to visitors over the same period, and it needs enough of them to tell the versions apart. On this page, that can take longer than a sprint, and sometimes longer than the team is willing to wait.
\nLower traffic doesn't stop the method. The team can interview recent buyers, watch a few of them use the page and ask sales what prospects said on calls that week. Those sources can suggest reasons for what buyers do, which a split test doesn't supply. The team should be plain about which kind of evidence it has. A before-and-after comparison shows whether a number moved, and it leaves the cause open. We cover the planning of these tests in turning user insights into hypotheses and experiments.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":70},{"id":"ec5855e1-9f6a-4e94-a38e-b51c01e00594","sectionKey":"reading_a_published_b2b_result","sectionType":"markdown_section","heading":"Reading a published B2B result","introMarkdown":"[Lean Labs' account of its redesign for Integrate](https://www.leanlabs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271) describes related practices on a B2B site. The agency says it clarified Integrate's value proposition, tested messages and calls to action, simplified the site's menu and offered a preview of the platform. It reports that the rate of visits becoming contacts rose 271% within 60 days of launch.\n\nThat figure is a rate. It sits closest to the demo-request count in the example, though it measures the share of visits that became contacts and gives no count of them. Read by itself, it doesn't tell you how many of those contacts were qualified or what they were worth. A before-and-after figure also doesn't separate the redesign from anything else that changed in the same period, which is the limit we keep in view in [growth-driven design case studies](https://www.answerstack.io/q/growth-driven-design-case-studies).","introHtml":"Lean Labs' account of its redesign for Integrate describes related practices on a B2B site. The agency says it clarified Integrate's value proposition, tested messages and calls to action, simplified the site's menu and offered a preview of the platform. It reports that the rate of visits becoming contacts rose 271% within 60 days of launch.
\nThat figure is a rate. It sits closest to the demo-request count in the example, though it measures the share of visits that became contacts and gives no count of them. Read by itself, it doesn't tell you how many of those contacts were qualified or what they were worth. A before-and-after figure also doesn't separate the redesign from anything else that changed in the same period, which is the limit we keep in view in growth-driven design case studies.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":80}],"citations":[{"title":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works","excerpt":"14.34% more leads and 12.56% more revenue after 6 months.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-07-17T00:00:00","supportsText":"The three phases; a launchpad launching in about 60 days versus 108 for a traditional build; and the reported average 14.34% increase in leads and 12.56% more revenue after six months of continuous improvement.","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"Growth Driven Design: Website Strategy","url":"https://www.growthdrivendesign.com/how-it-works/website-strategy","excerpt":"wishlist to implementation plan; empathy research.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-07-17T00:00:00","supportsText":"The strategy phase produces an implementation plan built on empathy research, so the team understands the audience deeply before committing to a layout.","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"Growth-Driven Design for Websites","url":"https://www.impactplus.com/growth-driven-design","excerpt":"imperfection by design.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-07-17T00:00:00","supportsText":"The strategy-phase components (goals, buyer personas, quantitative and qualitative research, fundamental assumptions, global and page strategy) and prioritized wishlist; the launchpad as a real, intentionally incomplete site rather than a throwaway (imperfection by design).","domain":"impactplus.com","publisherName":"IMPACT"},{"title":"A88Lab","url":"https://www.a88lab.com/growth-driven-design-for-saas","excerpt":"your website, if optimized correctly, is the backbone of your customer acquisition process, marketing strategies, and, in some cases, the sales funnel.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-07-17T00:00:00","supportsText":"The website as the backbone of the customer acquisition process and often part of the sales funnel; a launchpad completed in a 60 to 70 day timeframe rather than the traditional four to six months; and modern buyers doing thorough research with the website often their first touchpoint.","domain":"a88lab.com","publisherName":"A88Lab"},{"title":"How to develop your SaaS website with Luke Summerfield, Founder of Growth-Driven Design at HubSpot","url":"https://www.advanceb2b.com/thegrowthhub/podcast-luke-summerfield-hubspot","excerpt":"he started building a new agile method that saw the launch of your website as the beginning of the process, not the end.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-07-17T00:00:00","supportsText":"Luke Summerfield built growth-driven design at HubSpot as an agile method that treats the website launch as the beginning of the process rather than its end.","domain":"advanceb2b.com","publisherName":"The Growth Hub podcast (Advance B2B)"},{"title":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design","excerpt":"the three stages of growth-driven design.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-07-17T00:00:00","supportsText":"Lean Labs' positions used in the contributor perspective: 100+ builds since 2013, the roughly 80/20 split between messaging or buyer journey and custom design, cold, warm, and hot journey mapping from problem-aware to product-aware, the bounce, exit, and conversion diagnostic, a three to eight page ","domain":"leanlabs.com","publisherName":"Lean Labs"},{"title":"Continuous Improvement","url":"https://www.growthdrivendesign.com/how-it-works/continuous-improvement","excerpt":"Once we've learned about our audience and customers, it's time to share those learnings with other parts of the company; marketing, sales, service, etc.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-07-17T00:00:00","supportsText":"The continuous improvement engine: one focus metric per time-boxed sprint, the plan, build, learn, and transfer cycle, and the transfer step that shares audience learnings with the rest of the company, including marketing and sales.","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"}],"revisions":[{"revisedAt":"2026-07-17T15:36:39.755+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"3d083dc8-04bf-4e44-acb9-f13e7060381e","slug":"what-is-design-driven-growth","question":"What is design-driven growth, and how can strategic design drive business growth?","publishedAt":"2026-09-23T00:47:02.738","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Design-driven growth is growth that comes from shaping a product, service or website around user needs and a business goal. Strategic design can drive it when research, the design response and a business measure stay connected. It is a broader idea than growth-driven design, the named three-stage website method.","url":"/q/what-is-design-driven-growth"},{"id":"c18b70fe-5926-46ca-b21b-550c9b03d02c","slug":"gdd-on-hubspot-cms","question":"How do you build a growth-driven design website on HubSpot CMS?","publishedAt":"2026-09-07T14:26:15.656","confidenceScore":86,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Growth-driven design on HubSpot follows the method's order: strategy, a launchpad site, then improvement cycles. The theme sets which changes editors can make, content staging prepares larger changes while shared assets stay connected to live pages, and page A/B testing on Content Hub Professional and Enterprise compares two versions.","url":"/q/gdd-on-hubspot-cms"},{"id":"6ac7d9be-c9e3-4392-bfce-ccb83fa10923","slug":"evaluate-roi-driven-web-design","question":"How should high-growth companies evaluate ROI-driven website design services?","publishedAt":"2026-09-04T14:26:05.645","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Treat the service as an investment and test it with your own figures: the full cost over a set period, the extra customers needed to cover it, and an agreed way to tell whether the website caused them. Then check the evidence behind the agency's past results, what you will own, and what the work keeps costing.","url":"/q/evaluate-roi-driven-web-design"},{"id":"2f1e68a4-9d9f-4790-aef0-d29edc53761f","slug":"build-custom-gdd-website","question":"How do you build and develop a custom growth-driven design website?","publishedAt":"2026-09-02T14:25:59.899","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"You build a custom growth-driven design website by deciding what the site must do for your buyers and business, launching a smaller launchpad site that covers the top of that ranked list, and continuing to develop it in sprints from what real visitors do. Custom refers to the strategy, messaging, design and build choices made for your buyers, not to finishing every page before launch.","url":"/q/build-custom-gdd-website"}],"contributorStats":{"verifiedAnswers":46,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"How does growth-driven design work for B2B websites?","text":"How does growth-driven design work for B2B websites?","url":"https://www.answerstack.io/q/how-does-growth-driven-design-work-for-b2b-websites","answerCount":1,"datePublished":"2026-07-12T15:36:39.755","about":[{"@type":"Thing","name":"Growth-Driven Design"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"On a B2B website, growth-driven design follows the same three stages it follows anywhere: a strategy stage, a launchpad and repeated improvement cycles. Where the site's job is to start sales conversations, the difference is in how a change gets judged. A demo request isn't a sale, so the team uses CRM records to see whether the leads from a changed page were qualified and whether deals followed.","url":"https://www.answerstack.io/q/how-does-growth-driven-design-work-for-b2b-websites","upvoteCount":0,"datePublished":"2026-07-12T15:36:39.755","dateModified":"2026-07-17T00:00:00","citation":[{"@type":"CreativeWork","name":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works"},{"@type":"CreativeWork","name":"Growth Driven Design: Website Strategy","url":"https://www.growthdrivendesign.com/how-it-works/website-strategy"},{"@type":"CreativeWork","name":"Growth-Driven Design for Websites","url":"https://www.impactplus.com/growth-driven-design"},{"@type":"CreativeWork","name":"A88Lab","url":"https://www.a88lab.com/growth-driven-design-for-saas"},{"@type":"CreativeWork","name":"How to develop your SaaS website with Luke Summerfield, Founder of Growth-Driven Design at HubSpot","url":"https://www.advanceb2b.com/thegrowthhub/podcast-luke-summerfield-hubspot"},{"@type":"CreativeWork","name":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design"},{"@type":"CreativeWork","name":"Continuous Improvement","url":"https://www.growthdrivendesign.com/how-it-works/continuous-improvement"}]}}}