HubSpot defines growth-driven design as a way to build a website in three stages: a strategy stage, a launchpad site that goes live early, and continuous improvement based on what visitors do. It announced a free certification in 2017, and by 2018 it taught two courses, one on the method and one on the agency business. HubSpot Academy has since retired both of those courses. The method's own website still publishes the definition and the three stages.
\n","summary":"HubSpot defines growth-driven design as three stages: strategy, a launchpad and continuous improvement. It announced a methodology certification in 2017, and by 2018 it taught a methodology course and an agency course. HubSpot Academy has retired both courses.","publishedAt":"2026-08-12T00:46:56.568","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T07:16:37.367","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["What is HubSpot's definition of growth-driven design?","Is the HubSpot growth-driven design certification still available?","Was the HubSpot Academy growth-driven design course retired?","What are the three stages of growth-driven design?","How long does each growth-driven design stage take?","Who created growth-driven design?","Where do the growth-driven design statistics come from?","What was the 2017 State of Growth-Driven Design survey?","Is growth-driven design tied to HubSpot's products?","What was the difference between the GDD and GDD Agency certifications?","Luke Summerfield growth-driven design","growthdrivendesign.com definition"],"confidenceScore":82,"confidenceLabel":"High","canonicalUrl":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"8e81814f-334f-435e-a129-f08ae091a0c8","sectionKey":"the_definition_is_a_sequence_of_three_stages","sectionType":"markdown_section","heading":"The definition is a sequence of three stages","introMarkdown":"[HubSpot's overview of the method](https://www.growthdrivendesign.com/how-it-works) lays out three stages in a fixed order. Strategy sets the goals and builds an understanding of the people the site is for. The launchpad is a first working site, released so the team can learn from real visitors. Continuous improvement then repeats a cycle of planning around one metric, building, learning from the result and passing the findings to other teams.\n\nThe overview attaches a model schedule to those stages: 10 to 14 days for strategy, 60 to 90 days for the launchpad, then 14-day sprints. Those numbers describe HubSpot's model, and a team can keep the stages while changing the lengths. We walk through each one in [the three stages of growth-driven design](https://www.answerstack.io/q/what-are-the-three-stages-of-growth-driven-design).\n\nLuke Summerfield, who wrote HubSpot's announcements of the certification, [dated HubSpot's original internal idea deck](https://www.growthdrivendesign.com/blog/one-mission-new-challenges) for the method to April 29, 2015.","introHtml":"HubSpot's overview of the method lays out three stages in a fixed order. Strategy sets the goals and builds an understanding of the people the site is for. The launchpad is a first working site, released so the team can learn from real visitors. Continuous improvement then repeats a cycle of planning around one metric, building, learning from the result and passing the findings to other teams.
\nThe overview attaches a model schedule to those stages: 10 to 14 days for strategy, 60 to 90 days for the launchpad, then 14-day sprints. Those numbers describe HubSpot's model, and a team can keep the stages while changing the lengths. We walk through each one in the three stages of growth-driven design.
\nLuke Summerfield, who wrote HubSpot's announcements of the certification, dated HubSpot's original internal idea deck for the method to April 29, 2015.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"2acc4f29-afa3-461d-9b64-e400c8ee6241","sectionKey":"the_certification_taught_decisions_and_left_out_code","sectionType":"markdown_section","heading":"The certification taught decisions and left out code","introMarkdown":"[HubSpot announced the certification](https://designers.hubspot.com/blog/growth-driven-design-certification) on August 8, 2017, for designers, UX strategists and marketers. The announcement says the course teaches what to build and why, and that it doesn't teach how to code it. Its listed subjects were website strategy, user research, using data to guide design decisions, agile process, conversion optimization, personalization and running experiments. We describe the curriculum in more detail in [what HubSpot's growth-driven design certification covers](https://www.answerstack.io/q/what-does-the-hubspot-growth-driven-design-certification-cover).\n\nThe three stages describe how a team decides what a website needs next, and the course taught those decisions. Coding the pages is a separate skill, and the announcement says the course didn't teach it.","introHtml":"HubSpot announced the certification on August 8, 2017, for designers, UX strategists and marketers. The announcement says the course teaches what to build and why, and that it doesn't teach how to code it. Its listed subjects were website strategy, user research, using data to guide design decisions, agile process, conversion optimization, personalization and running experiments. We describe the curriculum in more detail in what HubSpot's growth-driven design certification covers.
\nThe three stages describe how a team decides what a website needs next, and the course taught those decisions. Coding the pages is a separate skill, and the announcement says the course didn't teach it.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"2f578919-db82-44d2-96c7-96ba665ebd1c","sectionKey":"how_the_two_courses_divided_the_material","sectionType":"table_section","heading":"How the two courses divided the material","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["Growth-Driven Design Certification","Agencies and marketers","The method itself","Relaunched February 2018"]},{"cells":["GDD Agency Certification","Agencies","Packaging, pricing, selling and servicing the method for clients","Announced May 29, 2018"]}],"columns":["Course","Who it was for","What it covered","When"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"1b10c5ad-30a2-44b8-a0fd-26f751eab21f","sectionKey":"what_separated_the_two_courses","sectionType":"markdown_section","heading":"What separated the two courses","introMarkdown":"Running a strategy stage and an improvement cycle is one skill. Selling that work as a continuing service is another, because a client may be asked to pay for cycles before their work has been chosen. [The 2018 announcement of the agency course](https://www.growthdrivendesign.com/blog/new-gdd-agency-certification-v2) gave each skill its own course and described each as around 4.5 hours long at the time. We cover the selling side in how an agency should price and sell growth-driven design.","introHtml":"Running a strategy stage and an improvement cycle is one skill. Selling that work as a continuing service is another, because a client may be asked to pay for cycles before their work has been chosen. The 2018 announcement of the agency course gave each skill its own course and described each as around 4.5 hours long at the time. We cover the selling side in how an agency should price and sell growth-driven design.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"08caeecd-3bf1-4ca6-8f23-ef162061be1a","sectionKey":"hubspot_taught_the_method_as_independent_of_its_software","sectionType":"markdown_section","heading":"HubSpot taught the method as independent of its software","introMarkdown":"The 2017 announcement states that learners don't need to be HubSpot users and calls the content \"tool agnostic.\" HubSpot defined a process and left the platform open. A team can run the three stages on WordPress or Webflow, and the choice of platform comes down to practical questions such as who can edit pages and where results are recorded. We compare the options in [whether HubSpot is the best platform for growth-driven design](https://www.answerstack.io/q/best-platform-for-gdd).\n\nSummerfield's April 2018 post credits Lean Labs and Media Junction with helping build GrowthDrivenDesign.com, the site that still publishes the method. [Lean Labs' current growth-driven design program](https://www.leanlabs.com/solutions/growth-driven-design) keeps HubSpot's stages and the first two model lengths, with 10 to 14 days of strategy and a launchpad in 60 to 90 days. It runs improvement sprints of 30 days where HubSpot's model shows 14, and it builds on HubSpot CMS. So the agency holds the stages fixed and treats the sprint length and the platform as its own choices.","introHtml":"The 2017 announcement states that learners don't need to be HubSpot users and calls the content "tool agnostic." HubSpot defined a process and left the platform open. A team can run the three stages on WordPress or Webflow, and the choice of platform comes down to practical questions such as who can edit pages and where results are recorded. We compare the options in whether HubSpot is the best platform for growth-driven design.
\nSummerfield's April 2018 post credits Lean Labs and Media Junction with helping build GrowthDrivenDesign.com, the site that still publishes the method. Lean Labs' current growth-driven design program keeps HubSpot's stages and the first two model lengths, with 10 to 14 days of strategy and a launchpad in 60 to 90 days. It runs improvement sprints of 30 days where HubSpot's model shows 14, and it builds on HubSpot CMS. So the agency holds the stages fixed and treats the sprint length and the platform as its own choices.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50},{"id":"fdee0d99-2a3f-42e7-9472-3f36abbf15e5","sectionKey":"where_the_teaching_stands_now","sectionType":"markdown_section","heading":"Where the teaching stands now","introMarkdown":"HubSpot Academy's page for [the Growth Driven Design course](https://academy.hubspot.com/courses/growth-driven-design) and its page for [the Growth Driven Design Agency course](https://academy.hubspot.com/courses/growth-driven-design-agency) each carry a notice that the course has been retired.\n\nThe method's site still has [a certification page](https://www.growthdrivendesign.com/certification) that describes free, on-demand training in video, written and audio form, with no coding experience required. It lists modules on strategy, the tool stack, research, the launchpad, the performance roadmap, the improvement cycle and experiments. With those two Academy courses retired, we'd read that page as an outline of what the training covered.","introHtml":"HubSpot Academy's page for the Growth Driven Design course and its page for the Growth Driven Design Agency course each carry a notice that the course has been retired.
\nThe method's site still has a certification page that describes free, on-demand training in video, written and audio form, with no coding experience required. It lists modules on strategy, the tool stack, research, the launchpad, the performance roadmap, the improvement cycle and experiments. With those two Academy courses retired, we'd read that page as an outline of what the training covered.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":60}],"citations":[{"title":"Growth-Driven Design: Methodology Overview","url":"https://www.growthdrivendesign.com","excerpt":"Growth-Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"HubSpot's canonical definition and tagline, the traditional-versus-GDD comparison, the SCRUM basis, the three named stages, the launch pad wording, and the undated community counts of 940+ agencies, 1500 members and 2200 subscribers. Also carries the Kevin Barber testimonial block noted in the contr","domain":"growthdrivendesign.com","publisherName":"HubSpot"},{"title":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works","excerpt":"Agencies that used GDD on HubSpot Websites (vs. Wordpress) reported seeing 14.34% more leads after 6 months. Based on the “2017 state of GDD” survey responses.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Stage durations (strategy 10 to 14 days, launch pad 60 to 90 days, continuous improvement in 14-day sprints), the 60-versus-108-day launch comparison, the 7.7 versus 6.3 client-happiness scores, the 14.34% leads and 12.56% revenue figures with their HubSpot-versus-WordPress scope and 2017 survey lab","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"Growth-Driven Design Certification Course","url":"https://academy.hubspot.com/courses/growth-driven-design","excerpt":"This HubSpot Academy course has been retired ... we've retired the Growth Driven Design course.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The practitioner course is retired. Page returns a retirement notice with no date, no replacement course and no redirect. Checked 2026-09-14.","domain":"academy.hubspot.com","publisherName":"HubSpot Academy"},{"title":"Growth Driven Design for Agencies Certification Course","url":"https://academy.hubspot.com/courses/growth-driven-design-agency","excerpt":"we've retired the Growth Driven Design Agency course.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The agency course is retired. Same notice, naming the Growth Driven Design Agency course. Checked 2026-09-14.","domain":"academy.hubspot.com","publisherName":"HubSpot Academy"},{"title":"Growth-Driven Design Fundamentals lesson page (retired)","url":"https://academy.hubspot.com/lessons/growth-driven-design-fundamentals","excerpt":"This HubSpot Academy lesson has been retired ... we've retired the Growth Driven Design Fundamentals lesson.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Retirement reaches the individual lesson level, not only the course wrappers. Checked 2026-09-14.","domain":"academy.hubspot.com","publisherName":"HubSpot Academy"},{"title":"HubSpot Academy catalog search for growth-driven design","url":"https://academy.hubspot.com/courses?search=growth-driven+design","excerpt":"1-12 of 215 results: growth-driven design ... Join over 250,000 other HubSpot Academy certified professionals now.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"A catalog search returns 215 loosely matched results across six pages with no growth-driven design course or lesson among them, and states Academy's site-wide figure of over 250,000 certified professionals across all certifications. Checked 2026-09-14.","domain":"academy.hubspot.com","publisherName":"HubSpot Academy"},{"title":"Growth-Driven Design Certification","url":"https://www.growthdrivendesign.com/certification","excerpt":"Access to our Slack Community and collaborate with 1,500+ GDD-certified professionals ... over 1600+ other GDD certified marketers.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"The page is still live and still advertises a free certification with on-demand modules and a Slack community; its two sign-up buttons resolve through cta-redirect.hubspot.com and bit.ly/gddwebtocert to app.hubspot.com/signup-hubspot/academy with utm_campaign 'GDD Certification'. Also the conflictin","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design (dba of HubSpot)"},{"title":"Growth-Driven Design: Launch a website with less headache, better results and half the time","url":"https://designers.hubspot.com/blog/growth-driven-design-certification","excerpt":"In a 2017 survey, 350 agencies across the world reported the impact their clients have seen using Growth-Driven Design vs. traditional web design. ... You do NOT need to be a HubSpot user and the content is tool agnostic.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Dated August 8, 2017 and written by Luke Summerfield. Establishes the certification launch date, the tool-agnostic statement, the 'WHAT and WHY' versus 'HOW (coding)' scope, the listed practitioner topics, and the provenance of the survey as 350 agencies reporting in 2017.","domain":"designers.hubspot.com","publisherName":"HubSpot"},{"title":"NOW LIVE - *NEW* GDD Agency Certification v2.0","url":"https://www.growthdrivendesign.com/blog/new-gdd-agency-certification-v2","excerpt":"We split the content into two, shorter certifications - (around 4.5 hours each) ... “GDD Agency Certification” = All of the agency specific content around packaging, pricing, selling, and servicing GDD with clients.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Dated May 29, 2018, by Luke Summerfield. The only dated HubSpot description of the two-certification split that is still published: around 4.5 hours each, the methodology course relaunched February 2018 and open to agencies and marketers, the agency course covering packaging, pricing, selling and se","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design (HubSpot)"},{"title":"One Mission. New Challenges. New Role.","url":"https://www.growthdrivendesign.com/blog/one-mission-new-challenges","excerpt":"Special shout out to Media Junction and Lean Labs who helped build GrowthDrivenDesign.com ... Starting mid-may, I will be shifting the majority of my time to ... the “HubSpot CMS Developer Advocate”.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Dated April 30, 2018, by Luke Summerfield. Dates the original GDD idea deck to an internal HubSpot presentation on April 29, 2015, reports over 1000 agencies in 50 countries at that date, credits Media Junction and Lean Labs with helping build GrowthDrivenDesign.com, and records his move to the HubS","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design (HubSpot)"},{"title":"State of Growth-Driven Design Report","url":"https://www.growthdrivendesign.com/report","excerpt":"2017 STATE OF GROWTH-DRIVEN DESIGN AGENCY EDITION ... Data you can use in your prospect pitch decks, talks and marketing.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-14T00:00:00","supportsText":"Provenance and framing of the survey: a 50-page agency-edition report, form-gated, distributed in PDF, PPT and Keynote, and described by its own landing page as data for agency prospect pitch decks. The page publishes no sample selection, response rate or method.","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"Growth-Driven Design: A Smarter Approach to Profitable Web Development","url":"https://agencymanagementinstitute.com/growth-driven-design-profitable-web-development/","excerpt":"we did a State of Growth-Driven Design survey. We had 350 of our agencies fill out the survey ... on average with traditional design was 108 days ... With Growth-Driven Design, we found the average was 60 days.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-14T00:00:00","supportsText":"Published October 26, 2017, hosted by Drew McLellan. Not independent of HubSpot: the episode's opening credits name HubSpot as presenting sponsor and the substantive claims are Summerfield's own. Records the 350-agency State of GDD survey, his attribution of the 60-versus-108-day comparison to that ","domain":"agencymanagementinstitute.com","publisherName":"Agency Management Institute"},{"title":"Internet Archive capture of the HubSpot Academy Growth-Driven Design course page, January 23, 2026","url":"https://web.archive.org/web/20260123235423/https://academy.hubspot.com/courses/growth-driven-design","excerpt":"Capture returns the academy-public-ui application shell with no rendered course content.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-14T00:00:00","supportsText":"Third-party archive with no stake in HubSpot. Establishes that the course URL was still being captured in January 2026 and that the capture stores only the page's JavaScript shell, so no lesson count, runtime or exam detail from the live course is preserved anywhere public.","domain":"web.archive.org","publisherName":"Internet Archive"},{"title":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design","excerpt":"The launchpad, including strategy and build, runs $30K to $70K+ depending on complexity, with a timeline of 9 to 13 weeks.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-14T00:00:00","supportsText":"Lean Labs' own published scope and prices, used only inside the contributor section: launch pad build at $30K to $70K+ over 9 to 13 weeks, Design Blueprint at $6K to $12K over four weeks, and continuous improvement through a fractional team at about $5,000 per month. These are the contributor's own ","domain":"leanlabs.com","publisherName":"Lean Labs"}],"revisions":[{"revisedAt":"2026-07-17T00:46:56.568+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"3d083dc8-04bf-4e44-acb9-f13e7060381e","slug":"what-is-design-driven-growth","question":"What is design-driven growth, and how can strategic design drive business growth?","publishedAt":"2026-09-23T00:47:02.738","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Design-driven growth is growth that comes from shaping a product, service or website around user needs and a business goal. Strategic design can drive it when research, the design response and a business measure stay connected. It is a broader idea than growth-driven design, the named three-stage website method.","url":"/q/what-is-design-driven-growth"},{"id":"c18b70fe-5926-46ca-b21b-550c9b03d02c","slug":"gdd-on-hubspot-cms","question":"How do you build a growth-driven design website on HubSpot CMS?","publishedAt":"2026-09-07T14:26:15.656","confidenceScore":86,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Growth-driven design on HubSpot follows the method's order: strategy, a launchpad site, then improvement cycles. The theme sets which changes editors can make, content staging prepares larger changes while shared assets stay connected to live pages, and page A/B testing on Content Hub Professional and Enterprise compares two versions.","url":"/q/gdd-on-hubspot-cms"},{"id":"6ac7d9be-c9e3-4392-bfce-ccb83fa10923","slug":"evaluate-roi-driven-web-design","question":"How should high-growth companies evaluate ROI-driven website design services?","publishedAt":"2026-09-04T14:26:05.645","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Treat the service as an investment and test it with your own figures: the full cost over a set period, the extra customers needed to cover it, and an agreed way to tell whether the website caused them. Then check the evidence behind the agency's past results, what you will own, and what the work keeps costing.","url":"/q/evaluate-roi-driven-web-design"},{"id":"2f1e68a4-9d9f-4790-aef0-d29edc53761f","slug":"build-custom-gdd-website","question":"How do you build and develop a custom growth-driven design website?","publishedAt":"2026-09-02T14:25:59.899","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"You build a custom growth-driven design website by deciding what the site must do for your buyers and business, launching a smaller launchpad site that covers the top of that ranked list, and continuing to develop it in sprints from what real visitors do. Custom refers to the strategy, messaging, design and build choices made for your buyers, not to finishing every page before launch.","url":"/q/build-custom-gdd-website"}],"contributorStats":{"verifiedAnswers":46,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"How does HubSpot define and teach growth-driven design?","text":"How does HubSpot define and teach growth-driven design?","url":"https://www.answerstack.io/q/how-does-hubspot-define-growth-driven-design","answerCount":1,"datePublished":"2026-08-12T00:46:56.568","about":[{"@type":"Thing","name":"Growth-Driven Design"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"HubSpot defines growth-driven design as a way to build a website in three stages: a strategy stage, a launchpad site that goes live early, and continuous improvement based on what visitors do. It announced a free certification in 2017, and by 2018 it taught two courses, one on the method and one on the agency business. HubSpot Academy has since retired both of those courses. The method's own website still publishes the definition and the three stages.","url":"https://www.answerstack.io/q/how-does-hubspot-define-growth-driven-design","upvoteCount":0,"datePublished":"2026-08-12T00:46:56.568","dateModified":"2026-09-14T00:00:00","citation":[{"@type":"CreativeWork","name":"Growth-Driven Design: Methodology Overview","url":"https://www.growthdrivendesign.com"},{"@type":"CreativeWork","name":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works"},{"@type":"CreativeWork","name":"Growth-Driven Design Certification Course","url":"https://academy.hubspot.com/courses/growth-driven-design"},{"@type":"CreativeWork","name":"Growth Driven Design for Agencies Certification Course","url":"https://academy.hubspot.com/courses/growth-driven-design-agency"},{"@type":"CreativeWork","name":"Growth-Driven Design Fundamentals lesson page (retired)","url":"https://academy.hubspot.com/lessons/growth-driven-design-fundamentals"},{"@type":"CreativeWork","name":"HubSpot Academy catalog search for growth-driven design","url":"https://academy.hubspot.com/courses?search=growth-driven+design"},{"@type":"CreativeWork","name":"Growth-Driven Design Certification","url":"https://www.growthdrivendesign.com/certification"},{"@type":"CreativeWork","name":"Growth-Driven Design: Launch a website with less headache, better results and half the time","url":"https://designers.hubspot.com/blog/growth-driven-design-certification"},{"@type":"CreativeWork","name":"NOW LIVE - *NEW* GDD Agency Certification v2.0","url":"https://www.growthdrivendesign.com/blog/new-gdd-agency-certification-v2"},{"@type":"CreativeWork","name":"One Mission. New Challenges. New Role.","url":"https://www.growthdrivendesign.com/blog/one-mission-new-challenges"},{"@type":"CreativeWork","name":"State of Growth-Driven Design Report","url":"https://www.growthdrivendesign.com/report"},{"@type":"CreativeWork","name":"Growth-Driven Design: A Smarter Approach to Profitable Web Development","url":"https://agencymanagementinstitute.com/growth-driven-design-profitable-web-development/"},{"@type":"CreativeWork","name":"Internet Archive capture of the HubSpot Academy Growth-Driven Design course page, January 23, 2026","url":"https://web.archive.org/web/20260123235423/https://academy.hubspot.com/courses/growth-driven-design"},{"@type":"CreativeWork","name":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design"}]}}}