The three stages are strategy, the launchpad and continuous improvement. Strategy decides who the site is for and what gets built first. The launchpad is the first release: a usable site that replaces the current one and covers the pages that matter most. Continuous improvement is the recurring work of changing the live site according to what you learn from it.
\n","summary":"The three stages of growth-driven design are strategy, the launchpad and continuous improvement. Strategy produces buyer research, objectives and a prioritized plan; the launchpad is a usable first release covering the priority pages; continuous improvement changes the live site in recurring cycles based on what the team learns.","publishedAt":"2026-06-20T00:46:50.39","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T07:33:06.974","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["growth driven design phases","growth driven design stages","growth driven design steps","what are the 3 steps in growth driven design","three stages of growth driven design hubspot","gdd strategy launchpad continuous improvement","growth driven design process stages","stages of growth driven design explained","what happens in each stage of growth driven design","growth driven design strategy stage","growth driven design launchpad stage","growth driven design continuous improvement stage"],"confidenceScore":72,"confidenceLabel":"High","canonicalUrl":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"452575fe-b952-4b7e-8308-e4920af48750","sectionKey":"what_each_stage_produces","sectionType":"table_section","heading":"What each stage produces","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["Strategy","Research on buyers, objectives for the site and a prioritized plan","Which pages and messages go into the first release"]},{"cells":["Launchpad","A live, usable site built around the priority pages","What to measure and improve first, based on real use"]},{"cells":["Continuous improvement","Shipped changes, readings of their results and findings shared with other teams","What to work on in the next cycle"]}],"columns":["Stage","What it produces","Decision it makes possible"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"0b742c2c-144c-4b90-8cd4-e6367e03c68c","sectionKey":"published_timelines_for_each_stage","sectionType":"markdown_section","heading":"Published timelines for each stage","introMarkdown":"[The method's overview](https://www.growthdrivendesign.com/how-it-works) models strategy at 10 to 14 days, the launchpad at 60 to 90 days and improvement in 14-day sprints. [Lean Labs' growth-driven design service](https://www.leanlabs.com/solutions/growth-driven-design) publishes the same windows for the first two stages and runs improvement in 30-day sprints.\n\nThese are planning figures. Providers set them differently, and the scope of a given site moves them. We go through what changes the schedule in [how long it takes to launch a growth-driven design site](https://www.answerstack.io/q/how-long-does-it-take-to-launch-a-growth-driven-design-site).","introHtml":"The method's overview models strategy at 10 to 14 days, the launchpad at 60 to 90 days and improvement in 14-day sprints. Lean Labs' growth-driven design service publishes the same windows for the first two stages and runs improvement in 30-day sprints.
\nThese are planning figures. Providers set them differently, and the scope of a given site moves them. We go through what changes the schedule in how long it takes to launch a growth-driven design site.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"8c293164-f1de-414e-8a41-5b7090098bdd","sectionKey":"strategy_deciding_what_the_first_release_has_to_do","sectionType":"markdown_section","heading":"Strategy: deciding what the first release has to do","introMarkdown":"[The method's page on strategy](https://www.growthdrivendesign.com/how-it-works/website-strategy) connects three things to an implementation plan: what the audience needs, what the business wants from the site, and a wishlist of ideas.\n\nSuppose a company sells inventory software to regional distributors. Its site has about sixty pages, added over several years. It brings in demo requests, and sales says many of them come from companies too small to buy.\n\nThe work starts with research. [Lean Labs' article on the three stages](https://www.leanlabs.com/blog/three-stages-of-growth-driven-design) recommends talking with customers, sales reps and support staff, because each hears about the purchase from a different position.\n\nSuppose the vendor's customers say they started looking after a stock count went badly wrong. Sales adds that prospects ask early whether the product works with their accounting system. From support, the team hears that new customers are surprised by how long the data import takes.\n\nThe team sets an objective, which is more demo requests from distributors of the right size. It collects every idea anyone has for the site into a wishlist. Then it picks the first release: the homepage, two product pages, an integrations page and the demo request page. Everything else stays on the list.\n\nThat choice, with the reasons written down, is what strategy produces. The reasons are beliefs about buyers that haven't been tested on a live site yet. We cover how to check them in [how to identify and validate the fundamental assumptions behind a strategy](https://www.answerstack.io/q/validate-gdd-fundamental-assumptions), and the planning work in [how to create a growth-driven design strategy](https://www.answerstack.io/q/create-growth-driven-design-strategy).","introHtml":"The method's page on strategy connects three things to an implementation plan: what the audience needs, what the business wants from the site, and a wishlist of ideas.
\nSuppose a company sells inventory software to regional distributors. Its site has about sixty pages, added over several years. It brings in demo requests, and sales says many of them come from companies too small to buy.
\nThe work starts with research. Lean Labs' article on the three stages recommends talking with customers, sales reps and support staff, because each hears about the purchase from a different position.
\nSuppose the vendor's customers say they started looking after a stock count went badly wrong. Sales adds that prospects ask early whether the product works with their accounting system. From support, the team hears that new customers are surprised by how long the data import takes.
\nThe team sets an objective, which is more demo requests from distributors of the right size. It collects every idea anyone has for the site into a wishlist. Then it picks the first release: the homepage, two product pages, an integrations page and the demo request page. Everything else stays on the list.
\nThat choice, with the reasons written down, is what strategy produces. The reasons are beliefs about buyers that haven't been tested on a live site yet. We cover how to check them in how to identify and validate the fundamental assumptions behind a strategy, and the planning work in how to create a growth-driven design strategy.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"ebdc6bde-b9ce-4e95-87f9-0c2360cf9013","sectionKey":"launchpad_a_first_release_people_can_use","sectionType":"markdown_section","heading":"Launchpad: a first release people can use","introMarkdown":"[The method's page on the launchpad](https://www.growthdrivendesign.com/how-it-works/launch-pad-website) describes it as a foundation for collecting user data and improving, and says it isn't the final product. The work it lists runs from page plans and content prototypes through design, development and migration. The page also says speed shouldn't come at the cost of value to users.\n\nIn our example, five pages get rebuilt around what the research found. The homepage opens with stock counts going wrong, and the product pages state near the top that the product connects to accounting software. The other pages are carried into the new design without being rewritten.\n\nCarrying them over is real work, because the release has to be usable on the day it goes live. Existing customers still need the login link and the help articles. A prospect who arrives from search on an old blog post still needs to land on a working page. The launchpad narrows what gets redesigned. It doesn't permit breaking the tasks people already complete on the site.\n\n[HubSpot's content staging](https://knowledge.hubspot.com/website-and-landing-pages/redesign-and-relaunch-a-site-with-content-staging), on Content Hub Professional and Enterprise, lets a team prepare replacement pages on a staging domain and swap them for the live ones. When a replaced page's URL changes, HubSpot creates a permanent redirect.\n\nThe launchpad also sets up what comes after it. Lean Labs' article describes the design work as building a set of reusable components, so a page added in a later cycle can be assembled from parts that already match the rest of the site. We describe the build in more detail in [what a launchpad website is and how to build one](https://www.answerstack.io/q/what-is-a-launchpad-website).","introHtml":"The method's page on the launchpad describes it as a foundation for collecting user data and improving, and says it isn't the final product. The work it lists runs from page plans and content prototypes through design, development and migration. The page also says speed shouldn't come at the cost of value to users.
\nIn our example, five pages get rebuilt around what the research found. The homepage opens with stock counts going wrong, and the product pages state near the top that the product connects to accounting software. The other pages are carried into the new design without being rewritten.
\nCarrying them over is real work, because the release has to be usable on the day it goes live. Existing customers still need the login link and the help articles. A prospect who arrives from search on an old blog post still needs to land on a working page. The launchpad narrows what gets redesigned. It doesn't permit breaking the tasks people already complete on the site.
\nHubSpot's content staging, on Content Hub Professional and Enterprise, lets a team prepare replacement pages on a staging domain and swap them for the live ones. When a replaced page's URL changes, HubSpot creates a permanent redirect.
\nThe launchpad also sets up what comes after it. Lean Labs' article describes the design work as building a set of reusable components, so a page added in a later cycle can be assembled from parts that already match the rest of the site. We describe the build in more detail in what a launchpad website is and how to build one.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"b6e33f0b-5f94-4add-8c48-cc09a33fd5c2","sectionKey":"continuous_improvement_changing_the_live_site_in_cycles","sectionType":"markdown_section","heading":"Continuous improvement: changing the live site in cycles","introMarkdown":"[The method's improvement cycle](https://www.growthdrivendesign.com/how-it-works/continuous-improvement) has four steps. The team plans around a focus metric and a prioritized set of work, builds it, learns from the data, and passes what it learned to marketing, sales and service.\n\nSuppose the vendor's first cycle focuses on demo requests from the two product pages. Recordings show visitors reaching the line about accounting software and leaving. The team's explanation is that buyers can't tell whether their accounting system is supported, so the cycle adds the names of the supported systems to both pages.\n\nThe change is planned to ship within the sprint. Reading its result is a separate matter. A sprint is a planned period of work. The evidence depends on the pages' traffic and on how visitors behave, and it can take longer to accumulate than the sprint that shipped the change. Whether the new requests come from distributors of the right size shows up later still, once sales has spoken with them.\n\nSuppose that's the case here. The team ships in one cycle and reads the result in a later one, while the next piece of work goes ahead. Lean Labs' service is an example of what feeds that reading. It names page behavior, form and conversion behavior, CRM lifecycle stages and sales feedback as its inputs.\n\nThis stage is also where the rest of the wishlist gets built. Lean Labs' article says the pages left out of the launchpad are built during continuous improvement, with the site's performance data informing them. For the vendor, the resource pages and the remaining product pages come up for work here, in an order set by what the first cycles showed. [What metrics to track in growth-driven design](https://www.answerstack.io/q/what-metrics-should-you-track-in-growth-driven-design) covers the measures, and [how to turn user insights into hypotheses and experiments](https://www.answerstack.io/q/gdd-hypotheses-experiments) covers the changes themselves.\n\nStrategy and the launchpad happen once for a given build. Improvement repeats, and each cycle returns to the beliefs strategy wrote down. If better-fit requests follow, that is consistent with the belief about accounting systems. It doesn't show why those buyers asked for a demo, so the belief stays provisional. If the requests don't change, the team goes back to what customers and sales reported and reconsiders what the product pages should answer first.","introHtml":"The method's improvement cycle has four steps. The team plans around a focus metric and a prioritized set of work, builds it, learns from the data, and passes what it learned to marketing, sales and service.
\nSuppose the vendor's first cycle focuses on demo requests from the two product pages. Recordings show visitors reaching the line about accounting software and leaving. The team's explanation is that buyers can't tell whether their accounting system is supported, so the cycle adds the names of the supported systems to both pages.
\nThe change is planned to ship within the sprint. Reading its result is a separate matter. A sprint is a planned period of work. The evidence depends on the pages' traffic and on how visitors behave, and it can take longer to accumulate than the sprint that shipped the change. Whether the new requests come from distributors of the right size shows up later still, once sales has spoken with them.
\nSuppose that's the case here. The team ships in one cycle and reads the result in a later one, while the next piece of work goes ahead. Lean Labs' service is an example of what feeds that reading. It names page behavior, form and conversion behavior, CRM lifecycle stages and sales feedback as its inputs.
\nThis stage is also where the rest of the wishlist gets built. Lean Labs' article says the pages left out of the launchpad are built during continuous improvement, with the site's performance data informing them. For the vendor, the resource pages and the remaining product pages come up for work here, in an order set by what the first cycles showed. What metrics to track in growth-driven design covers the measures, and how to turn user insights into hypotheses and experiments covers the changes themselves.
\nStrategy and the launchpad happen once for a given build. Improvement repeats, and each cycle returns to the beliefs strategy wrote down. If better-fit requests follow, that is consistent with the belief about accounting systems. It doesn't show why those buyers asked for a demo, so the belief stays provisional. If the requests don't change, the team goes back to what customers and sales reported and reconsiders what the product pages should answer first.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50}],"citations":[{"title":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works","excerpt":"Agencies that used GDD on HubSpot Websites (vs. Wordpress) reported seeing 14.34% more leads after 6 months. Based on the “2017 state of GDD” survey responses.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The three stage names and the durations used throughout this page: strategy 10 to 14 days, launch pad 60 to 90 days, continuous improvement in 14-day sprints. Also the Lean and Agile framing, the 60 days against 108 days development-time comparison, and the 14.34% more leads and 12.56% higher revenu","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"Growth Driven Design: Website Strategy","url":"https://www.growthdrivendesign.com/how-it-works/website-strategy","excerpt":"Putting strategy before tactics enables you to take an organized wishlist of ideas and turn them into an actionable implementation plan.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The strategy stage's stated purpose and output: developing an understanding of the audience's world and how the website can solve problems for them, clear objectives that avoid a slow start with endless revisions, and putting strategy before tactics so an organized wishlist of ideas becomes an actio","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website","excerpt":"While your sprints are focused on the 3-5 pages that can drive the greatest impact, you’ll want to put a ‘fresh coat of paint’ on the rest of the site while you migrate it into your new website.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The launch pad definition (a site that looks and performs better than what you have today but is not the final product), the 60 to 90 day goal against the 3 to 6 month traditional build period, the sprint focus on the 3 to 5 pages that can drive the greatest impact with the rest of the site migrated","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"Continuous Improvement","url":"https://www.growthdrivendesign.com/how-it-works/continuous-improvement","excerpt":"Every plan starts with a focus metric that you want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The sprint cycle: every plan starts with a focus metric, the highest-impact ideas are prioritized into a time-boxed build sprint worked with a cross-functional pod, the learn step reviews experiments and analyzes data to extract learnings about the audience, and the transfer step shares those learni","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"UX Research for Web Design","url":"https://www.growthdrivendesign.com/web-design/ux-research","excerpt":"Start by creating user questions about the observed challenges they are running into. Once you have your user questions, you can select the correct types of research to use to uncover the answers.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The methodology's own sorting of research methods into qualitative (user interviews, user surveys, slide-up page surveys, website chat, user testing), observational (click heatmaps, scroll heatmaps, user recordings), and quantitative (website analytics, event tracking, funnel reporting, cohort repor","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design (dba of HubSpot)"},{"title":"Site moves with URL changes","url":"https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes","excerpt":"As a general rule: for medium-sized websites, it can take a few weeks or more for Google to gradually start showing the new URLs instead of the old ones.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"Google's definition of a site move with URL changes and its documented procedure: prepare a mapping from current URLs to their new format, redirect the old URLs to the new ones, monitor traffic on both old and new URLs, and verify both the old and new sites in Search Console. Also that permanent red","domain":"developers.google.com","publisherName":"Google Search Central"},{"title":"Three Uses for Analytics in User-Experience Practice","url":"https://www.nngroup.com/articles/analytics-user-experience/","excerpt":"The biggest issue with analytics is that it can very quickly become a distracting black hole of “interesting” data without any actionable insight.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"Jen Cardello, November 2013. The three UX uses of analytics: issue indication (a measurement plan that flags problems reaching goals), investigation (using specific reports to test explanations for a problem), and triangulation (checking qualitative findings against behavioral data). The measurement","domain":"nngroup.com","publisherName":"Nielsen Norman Group"},{"title":"Growth-Driven Design for Websites","url":"https://www.impactplus.com/growth-driven-design","excerpt":"Of the items we have on this list, which 20 percent of them will produce 80 percent of the impact and value for our site users?","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Agency guide from IMPACT, which sells growth-driven design services, so this is agency material and not independent evidence. Supports: the strategy checklist opening with how the site has performed historically and where you want to improve, followed by a quantitative audit of the current site cove","domain":"impactplus.com","publisherName":"IMPACT"},{"title":"What is Growth Driven Design?","url":"https://www.avidlyagency.com/blog/what-is-growth-driven-design","excerpt":"The first stage, which is typically between 30 days long, is the time for setting smart goals, setting out to understand user behaviour, solve design problems and connect with your target personas.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Agency guide from Avidly, a HubSpot partner that sells the service, so this is agency material and not independent evidence. Used only for the disagreement between published timings and wishlist sizes: Avidly puts the strategy stage at about 30 days, the launch pad build at 30 to 60 days, and the wi","domain":"avidlyagency.com","publisherName":"Avidly"},{"title":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design","excerpt":"The launchpad, including strategy and build, runs $30K to $70K+ depending on complexity, with a timeline of 9 to 13 weeks.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"Lean Labs' own published figures, used only inside the contributor section: a launch pad covering strategy and build at $30,000 to $70,000 and up over 9 to 13 weeks, structured as a four-week messaging sprint, a four-week design sprint, and four weeks of development; a Design Blueprint at $6,000 to ","domain":"leanlabs.com","publisherName":"Lean Labs"},{"title":"How much does growth-driven design cost?","url":"https://www.leanlabs.com/blog/growth-driven-design-cost","excerpt":"Growth-driven design (GDD) typically costs between $15,000 and $70,000 for a full website build, with ongoing optimization running $3,000 to $5,000 per month after launch.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"The second of Lean Labs' two published build ranges, disclosed in the contributor section: a full growth-driven design build at $15,000 to $70,000 with ongoing optimization at $3,000 to $5,000 per month, counted this way because the page includes smaller modular scopes that stop at messaging and des","domain":"leanlabs.com","publisherName":"Lean Labs"}],"revisions":[{"revisedAt":"2026-07-17T00:46:50.39+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"3d083dc8-04bf-4e44-acb9-f13e7060381e","slug":"what-is-design-driven-growth","question":"What is design-driven growth, and how can strategic design drive business growth?","publishedAt":"2026-09-23T00:47:02.738","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Design-driven growth is growth that comes from shaping a product, service or website around user needs and a business goal. Strategic design can drive it when research, the design response and a business measure stay connected. It is a broader idea than growth-driven design, the named three-stage website method.","url":"/q/what-is-design-driven-growth"},{"id":"c18b70fe-5926-46ca-b21b-550c9b03d02c","slug":"gdd-on-hubspot-cms","question":"How do you build a growth-driven design website on HubSpot CMS?","publishedAt":"2026-09-07T14:26:15.656","confidenceScore":86,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Growth-driven design on HubSpot follows the method's order: strategy, a launchpad site, then improvement cycles. The theme sets which changes editors can make, content staging prepares larger changes while shared assets stay connected to live pages, and page A/B testing on Content Hub Professional and Enterprise compares two versions.","url":"/q/gdd-on-hubspot-cms"},{"id":"6ac7d9be-c9e3-4392-bfce-ccb83fa10923","slug":"evaluate-roi-driven-web-design","question":"How should high-growth companies evaluate ROI-driven website design services?","publishedAt":"2026-09-04T14:26:05.645","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Treat the service as an investment and test it with your own figures: the full cost over a set period, the extra customers needed to cover it, and an agreed way to tell whether the website caused them. Then check the evidence behind the agency's past results, what you will own, and what the work keeps costing.","url":"/q/evaluate-roi-driven-web-design"},{"id":"2f1e68a4-9d9f-4790-aef0-d29edc53761f","slug":"build-custom-gdd-website","question":"How do you build and develop a custom growth-driven design website?","publishedAt":"2026-09-02T14:25:59.899","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"You build a custom growth-driven design website by deciding what the site must do for your buyers and business, launching a smaller launchpad site that covers the top of that ranked list, and continuing to develop it in sprints from what real visitors do. Custom refers to the strategy, messaging, design and build choices made for your buyers, not to finishing every page before launch.","url":"/q/build-custom-gdd-website"}],"contributorStats":{"verifiedAnswers":46,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"What are the three stages of growth-driven design, and what happens in each?","text":"What are the three stages of growth-driven design, and what happens in each?","url":"https://www.answerstack.io/q/what-are-the-three-stages-of-growth-driven-design","answerCount":1,"datePublished":"2026-06-20T00:46:50.39","about":[{"@type":"Thing","name":"Growth-Driven Design"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"The three stages are strategy, the launchpad and continuous improvement. Strategy decides who the site is for and what gets built first. The launchpad is the first release: a usable site that replaces the current one and covers the pages that matter most. Continuous improvement is the recurring work of changing the live site according to what you learn from it.","url":"https://www.answerstack.io/q/what-are-the-three-stages-of-growth-driven-design","upvoteCount":0,"datePublished":"2026-06-20T00:46:50.39","dateModified":"2026-09-14T00:00:00","citation":[{"@type":"CreativeWork","name":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works"},{"@type":"CreativeWork","name":"Growth Driven Design: Website Strategy","url":"https://www.growthdrivendesign.com/how-it-works/website-strategy"},{"@type":"CreativeWork","name":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website"},{"@type":"CreativeWork","name":"Continuous Improvement","url":"https://www.growthdrivendesign.com/how-it-works/continuous-improvement"},{"@type":"CreativeWork","name":"UX Research for Web Design","url":"https://www.growthdrivendesign.com/web-design/ux-research"},{"@type":"CreativeWork","name":"Site moves with URL changes","url":"https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes"},{"@type":"CreativeWork","name":"Three Uses for Analytics in User-Experience Practice","url":"https://www.nngroup.com/articles/analytics-user-experience/"},{"@type":"CreativeWork","name":"Growth-Driven Design for Websites","url":"https://www.impactplus.com/growth-driven-design"},{"@type":"CreativeWork","name":"What is Growth Driven Design?","url":"https://www.avidlyagency.com/blog/what-is-growth-driven-design"},{"@type":"CreativeWork","name":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design"},{"@type":"CreativeWork","name":"How much does growth-driven design cost?","url":"https://www.leanlabs.com/blog/growth-driven-design-cost"}]}}}