A launchpad website is the first working release of a site built with growth-driven design. It goes live with the pages a buyer needs most, finished and usable, and lower-priority work waits for later cycles. You build one by using the strategy research to choose that first scope, building it in short time-boxed steps, and recording how the old site performed before you replace it.
\n","summary":"A launchpad website is the first working release in growth-driven design: the pages a buyer needs most, finished and live, with lower-priority work deferred to later cycles. The strategy research sets the scope, the build runs in time-boxed steps, and a baseline taken before the switch supports later comparison.","publishedAt":"2026-07-23T00:46:53.466","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T07:33:37.333","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["what is a launchpad website","launch pad website","growth driven design launchpad","how to build a launchpad website","launchpad website growth driven design","gdd launchpad","80/20 website launch","launchpad vs traditional redesign","what goes into a launchpad website","launch pad website meaning","how many pages in a launchpad website","growth driven design first launch"],"confidenceScore":74,"confidenceLabel":"Medium","canonicalUrl":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"1872468b-609b-4e01-ac0c-dd2693e25f07","sectionKey":"what_makes_a_first_release_a_launchpad","sectionType":"markdown_section","heading":"What makes a first release a launchpad","introMarkdown":"[The method's launchpad page](https://www.growthdrivendesign.com/how-it-works/launch-pad-website) sets the aim as a site that beats your current one on looks and performance without being the final product. It is the base for collecting data from real users and improving from there. The page also says speed shouldn't come at the cost of value to the user.\n\nSo the pages that ship are complete. What gets held back is work that ranks lower: page types fewer buyers need, custom components, ideas with less evidence behind them. Deferring that work keeps the first release small enough to finish, and live traffic then gives the team one more source of evidence for ranking it.\n\nThe launchpad is the second of [the three stages of growth-driven design](https://www.answerstack.io/q/what-are-the-three-stages-of-growth-driven-design). Strategy comes before it and continuous improvement after it.","introHtml":"The method's launchpad page sets the aim as a site that beats your current one on looks and performance without being the final product. It is the base for collecting data from real users and improving from there. The page also says speed shouldn't come at the cost of value to the user.
\nSo the pages that ship are complete. What gets held back is work that ranks lower: page types fewer buyers need, custom components, ideas with less evidence behind them. Deferring that work keeps the first release small enough to finish, and live traffic then gives the team one more source of evidence for ranking it.
\nThe launchpad is the second of the three stages of growth-driven design. Strategy comes before it and continuous improvement after it.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"ac863dde-c24a-4901-a249-7382007df412","sectionKey":"how_research_decides_what_ships","sectionType":"markdown_section","heading":"How research decides what ships","introMarkdown":"The scope comes out of the strategy stage. [The method's strategy page](https://www.growthdrivendesign.com/how-it-works/website-strategy) describes that stage as understanding the audience, setting objectives and gathering a wishlist of ideas, which then becomes a plan for what to build. We cover that work in [how to create a growth-driven design strategy](https://www.answerstack.io/q/create-growth-driven-design-strategy).\n\nThe launchpad is where the wishlist gets cut. A useful test for each candidate page is whether a buyer needs it to reach a decision. [Lean Labs' article on the three stages](https://www.leanlabs.com/blog/three-stages-of-growth-driven-design) puts its launchpads at three to eight pages. For most B2B companies it names a homepage, two to four service pages, and one page built for conversion, such as a pricing overview or a booking page. Team bios, blog archives, resource centers and its most elaborate design components wait for the improvement cycles.\n\nThat range is one agency's scope. The number that fits your site follows from how many steps your buyer takes and how many services you sell.","introHtml":"The scope comes out of the strategy stage. The method's strategy page describes that stage as understanding the audience, setting objectives and gathering a wishlist of ideas, which then becomes a plan for what to build. We cover that work in how to create a growth-driven design strategy.
\nThe launchpad is where the wishlist gets cut. A useful test for each candidate page is whether a buyer needs it to reach a decision. Lean Labs' article on the three stages puts its launchpads at three to eight pages. For most B2B companies it names a homepage, two to four service pages, and one page built for conversion, such as a pricing overview or a booking page. Team bios, blog archives, resource centers and its most elaborate design components wait for the improvement cycles.
\nThat range is one agency's scope. The number that fits your site follows from how many steps your buyer takes and how many services you sell.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"b1b78003-197e-4367-b0c3-eeb89c2b2bb6","sectionKey":"a_worked_example_of_the_cut","sectionType":"markdown_section","heading":"A worked example of the cut","introMarkdown":"Suppose a payroll software company has a 60-page site. Its research suggests that buyers compare plans, check which accounting tools the product connects to, and then ask for a demo. Sorting the site against that path gives a first release like the one below.","introHtml":"Suppose a payroll software company has a 60-page site. Its research suggests that buyers compare plans, check which accounting tools the product connects to, and then ask for a demo. Sorting the site against that path gives a first release like the one below.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"5912e951-b0c2-4504-b968-0119cbd8c758","sectionKey":"what_the_assumed_company_rebuilds_keeps_and_defers","sectionType":"table_section","heading":"What the payroll company rebuilds, keeps and defers","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["Homepage, three service pages, pricing overview, demo booking page","Rebuilt with new copy and design","The buyer's path runs through these pages"]},{"cells":["Integrations list","Rebuilt as a new page","Research suggests buyers check it before asking for a demo"]},{"cells":["Blog, help articles, customer login link","Kept and moved into the new site with the new styling","Visitors and customers already rely on them"]},{"cells":["Savings calculator, redesigned case study library","Deferred to the improvement cycles","They rank below the pages on the buyer's path"]}],"columns":["Part of the site","In the launchpad","Reason"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"0641cb9c-f0ee-4ac5-9bcb-12980701cb64","sectionKey":"pages_the_company_keeps_still_have_to_work","sectionType":"markdown_section","heading":"Pages the company keeps still have to work","introMarkdown":"Pages that aren't rebuilt are part of the release too. The method's page says to give the rest of the site a \"fresh coat of paint\" while moving it into the new one. In the example, the blog and help articles arrive with the new header, footer and type, and a customer who logs in from the old site finds the same link on the new one.\n\nThe deferred items stay on the list. The calculator becomes a stronger candidate if the live data shows buyers stalling on the question it would answer, and a weaker one if they don't.","introHtml":"Pages that aren't rebuilt are part of the release too. The method's page says to give the rest of the site a "fresh coat of paint" while moving it into the new one. In the example, the blog and help articles arrive with the new header, footer and type, and a customer who logs in from the old site finds the same link on the new one.
\nThe deferred items stay on the list. The calculator becomes a stronger candidate if the live data shows buyers stalling on the question it would answer, and a weaker one if they don't.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50},{"id":"3c4137b9-c1f4-4122-871d-fc9c40ed483a","sectionKey":"the_build_sequence","sectionType":"markdown_section","heading":"The build sequence","introMarkdown":"The method's page gives the build an order. Page plans come first, with an outline and flow for each key page. Copy is then written into those outlines to make a prototype, so design starts with real content in place. Design, development, testing and launch follow, and the remaining pages are restyled and moved across.\n\nEach step depends on a decision from the one before it, which is why approvals shape the schedule. [The method's launch process page](https://www.growthdrivendesign.com/how-it-works/website-launch-process) recommends giving each piece of work a fixed time box and making one stakeholder accountable for each page. That person can collect opinions from colleagues, and the team still gets one answer per review.\n\nLean Labs' article describes the build as three sprints of about four weeks each: messaging, then design, then development. Published targets for the whole build vary, and we compare them in [how long it takes to launch a growth-driven design site](https://www.answerstack.io/q/how-long-does-it-take-to-launch-a-growth-driven-design-site).","introHtml":"The method's page gives the build an order. Page plans come first, with an outline and flow for each key page. Copy is then written into those outlines to make a prototype, so design starts with real content in place. Design, development, testing and launch follow, and the remaining pages are restyled and moved across.
\nEach step depends on a decision from the one before it, which is why approvals shape the schedule. The method's launch process page recommends giving each piece of work a fixed time box and making one stakeholder accountable for each page. That person can collect opinions from colleagues, and the team still gets one answer per review.
\nLean Labs' article describes the build as three sprints of about four weeks each: messaging, then design, then development. Published targets for the whole build vary, and we compare them in how long it takes to launch a growth-driven design site.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":60},{"id":"c85b52aa-b146-4ce7-b79b-a22a5a5816c8","sectionKey":"what_to_record_before_the_switch","sectionType":"markdown_section","heading":"What to record before the switch","introMarkdown":"A launchpad exists so the team can learn from it, and learning needs something to compare against. Nielsen Norman Group's [guide to benchmarking](https://www.nngroup.com/articles/benchmarking-ux/) describes measuring an experience against a meaningful reference, and an earlier version of the same product is one of the references it names. For a launchpad, that earlier version is the site you're about to replace.\n\nSo take the baseline before the switch, on the pages you plan to rebuild, while they are still live. Bounce rate, exit rate and conversion rate are the measures Lean Labs' article watches on a launchpad. The method's page adds heatmaps and session recording from launch day.\n\nA baseline tells you whether the numbers moved. It doesn't isolate the reason, because a launch changes copy, design, page structure and often URLs together, and traffic can shift over the same weeks. Where a decision rests on one change, a controlled comparison during the improvement stage is one way to estimate its effect. We list the measures worth keeping in [what metrics to track in growth-driven design](https://www.answerstack.io/q/what-metrics-should-you-track-in-growth-driven-design).","introHtml":"A launchpad exists so the team can learn from it, and learning needs something to compare against. Nielsen Norman Group's guide to benchmarking describes measuring an experience against a meaningful reference, and an earlier version of the same product is one of the references it names. For a launchpad, that earlier version is the site you're about to replace.
\nSo take the baseline before the switch, on the pages you plan to rebuild, while they are still live. Bounce rate, exit rate and conversion rate are the measures Lean Labs' article watches on a launchpad. The method's page adds heatmaps and session recording from launch day.
\nA baseline tells you whether the numbers moved. It doesn't isolate the reason, because a launch changes copy, design, page structure and often URLs together, and traffic can shift over the same weeks. Where a decision rests on one change, a controlled comparison during the improvement stage is one way to estimate its effect. We list the measures worth keeping in what metrics to track in growth-driven design.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":70},{"id":"8f09530b-544e-4b1e-b9cd-53b7cefc81f6","sectionKey":"what_happens_after_launch","sectionType":"markdown_section","heading":"What happens after launch","introMarkdown":"The deferred list becomes the starting backlog for the next stage, alongside whatever the live pages show needs fixing. [The continuous improvement stage](https://www.answerstack.io/q/continuous-improvement-harvest-period) covers how that work is chosen.","introHtml":"The deferred list becomes the starting backlog for the next stage, alongside whatever the live pages show needs fixing. The continuous improvement stage covers how that work is chosen.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":80}],"citations":[{"title":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website","excerpt":"While your sprints are focused on the 3-5 pages that can drive the greatest impact, you'll want to put a 'fresh coat of paint' on the rest of the site while you migrate it into your new website.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The launch pad goal of a site that looks and performs better than today but is not the final product; the 60 to 90 day launch target and 2 to 3 month build period against a traditional 3 to 6 month build; the five-step build sequence of page plans, rapid prototypes, design sprint, finish sprint with","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"Launch Pad Website (original methodology page)","url":"https://www.growthdrivendesign.com/v1/how-it-works/launch-pad-website","excerpt":"MYTH! - A Launch Pad website is a half-built website. TRUTH - Launch Pad websites look just like any other site, no one will tell the difference.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"Still resolves and is not a duplicate of the current page. Supports the 80/20 prioritization statement, the two stated reasons for launching quickly (stopping the accumulation of untested assumptions in a 3 to 6 month bubble and reaching value sooner), the migrate-and-repaint approach with the top 3","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"Growth-Driven Design for Websites","url":"https://www.impactplus.com/growth-driven-design","excerpt":"Your brainstorm should last a few hours, and you should come away with 50 to 150 (or more) new ideas for your website.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Agency guide, not independent evaluation. Supports the 60 to 90 day initial launch phase, the wishlist brainstorm producing 50 to 150 or more ideas, the 80/20 wishlist question, the must-have versus nice-to-have second pass that returns items to the 80 percent list, and the description of the launch","domain":"impactplus.com","publisherName":"IMPACT"},{"title":"What is Growth Driven Design?","url":"https://www.avidlyagency.com/blog/what-is-growth-driven-design","excerpt":"The time difference is typically 30-60 days GDD launch pad build versus a 108 day average full web build.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Agency blog, not independent evaluation. Supports the wishlist sized at 75 to 200 items, the must-have-only launch pad scope, the one-week first design pass, and the self-reported 30 to 60 day launch pad build against a 108 day average full build, a comparison the page does not source.","domain":"avidlyagency.com","publisherName":"Avidly"},{"title":"What Is a Launchpad Website in Growth-Driven Design?","url":"https://www.struto.io/blog/what-is-a-launchpad-website-in-growth-driven-design","excerpt":"You select the 20% of wishlist items that will generate 80% of the immediate business impact.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Agency blog, not independent evaluation. Supports the 20 percent of wishlist items producing 80 percent of immediate business impact, the remaining items held in a backlog until live user data validates them, and the self-reported 30 to 90 day launchpad build window. Its 32-day, 96% success-rate fig","domain":"struto.io","publisherName":"Struto"},{"title":"Benchmarking UX: Tracking Metrics","url":"https://www.nngroup.com/articles/benchmarking-ux/","excerpt":"A single number is meaningless, since you have no idea whether it's good or bad.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"Kate Moran, May 3, 2020. Establishes that a single metric is meaningless without a reference point, that the first measurements taken are the baseline, and that the four comparison points are an earlier version, a competitor, an industry standard, or a stakeholder goal. No stake in growth-driven des","domain":"nngroup.com","publisherName":"Nielsen Norman Group"},{"title":"Iterative User Interface Design","url":"https://www.nngroup.com/articles/iterative-design/","excerpt":"In four case studies, the median improvement in overall usability was 165% from the first to the last iteration, and the median improvement per iteration was 38%.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"Jakob Nielsen. Establishes that across four case studies the median improvement in overall usability was 165% from first to last iteration with a median 38% gain per iteration, that at least three iterations are recommended, and that some usability metrics can decrease in a version that targeted oth","domain":"nngroup.com","publisherName":"Nielsen Norman Group"},{"title":"Site moves with URL changes","url":"https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes","excerpt":"Expect temporary fluctuation in site ranking during the move.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"Establishes the requirements for the page-migration step: prepare a URL mapping from current to new URLs, use permanent redirects, monitor traffic on both old and new URLs, and expect temporary ranking fluctuation during the move. Independent of both the methodology and the contributor.","domain":"developers.google.com","publisherName":"Google Search Central"},{"title":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design","excerpt":"The launchpad is a focused website build covering the three to eight pages that matter most to your buyer's decision.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"Contributor's own page. Supports the Lean Labs figures quoted in the contributor section: a 3 to 8 page launchpad, a two to four step buying path per core service, a homepage plus two to four service pages plus a conversion page, deferral of ultra-premium components, an approximately 12-week launchp","domain":"leanlabs.com","publisherName":"Lean Labs"},{"title":"Start with Lean Labs","url":"https://www.leanlabs.com/start","excerpt":"At the end of any paid month, if you aren't happy... give us 10 days to make you happy. If you still aren't happy after those 10 days, we'll refund 100% of your payment for that month.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"Contributor's own page. Supports the published guarantee terms quoted in the contributor section: at the end of any paid month, an unhappy client gives Lean Labs 10 days to make it right, and if still unhappy Lean Labs refunds 100% of that month's payment, with the refund limited to the most recent ","domain":"leanlabs.com","publisherName":"Lean Labs"}],"revisions":[{"revisedAt":"2026-07-17T00:46:53.466+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"3d083dc8-04bf-4e44-acb9-f13e7060381e","slug":"what-is-design-driven-growth","question":"What is design-driven growth, and how can strategic design drive business growth?","publishedAt":"2026-09-23T00:47:02.738","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Design-driven growth is growth that comes from shaping a product, service or website around user needs and a business goal. Strategic design can drive it when research, the design response and a business measure stay connected. It is a broader idea than growth-driven design, the named three-stage website method.","url":"/q/what-is-design-driven-growth"},{"id":"c18b70fe-5926-46ca-b21b-550c9b03d02c","slug":"gdd-on-hubspot-cms","question":"How do you build a growth-driven design website on HubSpot CMS?","publishedAt":"2026-09-07T14:26:15.656","confidenceScore":86,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Growth-driven design on HubSpot follows the method's order: strategy, a launchpad site, then improvement cycles. The theme sets which changes editors can make, content staging prepares larger changes while shared assets stay connected to live pages, and page A/B testing on Content Hub Professional and Enterprise compares two versions.","url":"/q/gdd-on-hubspot-cms"},{"id":"6ac7d9be-c9e3-4392-bfce-ccb83fa10923","slug":"evaluate-roi-driven-web-design","question":"How should high-growth companies evaluate ROI-driven website design services?","publishedAt":"2026-09-04T14:26:05.645","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Treat the service as an investment and test it with your own figures: the full cost over a set period, the extra customers needed to cover it, and an agreed way to tell whether the website caused them. Then check the evidence behind the agency's past results, what you will own, and what the work keeps costing.","url":"/q/evaluate-roi-driven-web-design"},{"id":"2f1e68a4-9d9f-4790-aef0-d29edc53761f","slug":"build-custom-gdd-website","question":"How do you build and develop a custom growth-driven design website?","publishedAt":"2026-09-02T14:25:59.899","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"You build a custom growth-driven design website by deciding what the site must do for your buyers and business, launching a smaller launchpad site that covers the top of that ranked list, and continuing to develop it in sprints from what real visitors do. Custom refers to the strategy, messaging, design and build choices made for your buyers, not to finishing every page before launch.","url":"/q/build-custom-gdd-website"}],"contributorStats":{"verifiedAnswers":46,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"What is a launchpad website, and how do you build one with growth-driven design?","text":"What is a launchpad website, and how do you build one with growth-driven design?","url":"https://www.answerstack.io/q/what-is-a-launchpad-website","answerCount":1,"datePublished":"2026-07-23T00:46:53.466","about":[{"@type":"Thing","name":"Growth-Driven Design"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"A launchpad website is the first working release of a site built with growth-driven design. It goes live with the pages a buyer needs most, finished and usable, and lower-priority work waits for later cycles. You build one by using the strategy research to choose that first scope, building it in short time-boxed steps, and recording how the old site performed before you replace it.","url":"https://www.answerstack.io/q/what-is-a-launchpad-website","upvoteCount":0,"datePublished":"2026-07-23T00:46:53.466","dateModified":"2026-09-14T00:00:00","citation":[{"@type":"CreativeWork","name":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website"},{"@type":"CreativeWork","name":"Launch Pad Website (original methodology page)","url":"https://www.growthdrivendesign.com/v1/how-it-works/launch-pad-website"},{"@type":"CreativeWork","name":"Growth-Driven Design for Websites","url":"https://www.impactplus.com/growth-driven-design"},{"@type":"CreativeWork","name":"What is Growth Driven Design?","url":"https://www.avidlyagency.com/blog/what-is-growth-driven-design"},{"@type":"CreativeWork","name":"What Is a Launchpad Website in Growth-Driven Design?","url":"https://www.struto.io/blog/what-is-a-launchpad-website-in-growth-driven-design"},{"@type":"CreativeWork","name":"Benchmarking UX: Tracking Metrics","url":"https://www.nngroup.com/articles/benchmarking-ux/"},{"@type":"CreativeWork","name":"Iterative User Interface Design","url":"https://www.nngroup.com/articles/iterative-design/"},{"@type":"CreativeWork","name":"Site moves with URL changes","url":"https://developers.google.com/search/docs/crawling-indexing/site-move-with-url-changes"},{"@type":"CreativeWork","name":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design"},{"@type":"CreativeWork","name":"Start with Lean Labs","url":"https://www.leanlabs.com/start"}]}}}