Design-driven growth is growth that comes from shaping a product, service or website around what its users need and what the business is trying to achieve. Strategic design can drive it when three things stay connected: research into what people are trying to do, design work that responds to what the research found, and a measure of whether the business result changed.
\n","summary":"Design-driven growth is growth that comes from shaping a product, service or website around user needs and a business goal. Strategic design can drive it when research, the design response and a business measure stay connected. It is a broader idea than growth-driven design, the named three-stage website method.","publishedAt":"2026-09-23T00:47:02.738","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T07:33:37.333","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["design driven growth","design-driven growth","how strategic design drives business growth","business value of design","design thinking ROI","does design drive revenue","design and business performance","strategic design growth","design-led growth","design ROI statistics","design driven growth vs growth driven design","value of design research"],"confidenceScore":78,"confidenceLabel":"Medium","canonicalUrl":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"adac4c14-9cd9-4587-9f07-723ec983f705","sectionKey":"what_makes_design_strategic","sectionType":"markdown_section","heading":"What makes design strategic","introMarkdown":"Design becomes strategic when it informs what gets built as well as how it looks. A designer who joins after the product and the message are settled has fewer things left to change. One who joins while the team is still defining the user's problem can shape what the page says, what the form asks for, or whether a feature should exist.\n\nThe business goal matters as much as the user need. An experience can be measured in its own terms, through task completion or ease ratings. Tying the work to a result the business already reports, such as qualified demo requests or support contacts in the first month, also settles what the design is for and who will check whether it worked.","introHtml":"Design becomes strategic when it informs what gets built as well as how it looks. A designer who joins after the product and the message are settled has fewer things left to change. One who joins while the team is still defining the user's problem can shape what the page says, what the form asks for, or whether a feature should exist.
\nThe business goal matters as much as the user need. An experience can be measured in its own terms, through task completion or ease ratings. Tying the work to a result the business already reports, such as qualified demo requests or support contacts in the first month, also settles what the design is for and who will check whether it worked.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"23e352e6-9686-40ee-801d-391098ee3a4b","sectionKey":"how_a_design_decision_turns_into_growth","sectionType":"markdown_section","heading":"How a design decision turns into growth","introMarkdown":"Suppose a company sells scheduling software to dental practices. Demo requests are steady, and many deals stall after the demo. The sales team reports that office managers keep asking how long the switch takes and who moves the patient records.\n\nThe team reads that as a worry about the cost of changing systems, which the site doesn't address. That reading is a hypothesis. A few conversations with recent buyers would test it before anyone designs a page.\n\nThe design response is to show the switch: a short section on the product page with the steps, the expected duration and who does the work, repeated in the email that follows a demo. The company wanted more closed deals, so the measure is the share of demos that become customers, along with how long those deals take. Page views would say less, because a visit doesn't show that anyone read the new section.","introHtml":"Suppose a company sells scheduling software to dental practices. Demo requests are steady, and many deals stall after the demo. The sales team reports that office managers keep asking how long the switch takes and who moves the patient records.
\nThe team reads that as a worry about the cost of changing systems, which the site doesn't address. That reading is a hypothesis. A few conversations with recent buyers would test it before anyone designs a page.
\nThe design response is to show the switch: a short section on the product page with the steps, the expected duration and who does the work, repeated in the email that follows a demo. The company wanted more closed deals, so the measure is the share of demos that become customers, along with how long those deals take. Page views would say less, because a visit doesn't show that anyone read the new section.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"92882a3e-2cec-4f47-9a0c-e9eb00ec91c6","sectionKey":"the_steps_in_that_example","sectionType":"table_section","heading":"The steps in that example","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["Observation","Office managers ask sales how long the switch takes"]},{"cells":["Interpretation","Buyers worry about the cost of changing systems"]},{"cells":["Design change","A section and a follow-up email that explain the switch"]},{"cells":["Measure","Share of demos that become customers, and time to close"]}],"columns":["Step","In the example"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"bb8221f9-096a-4fc5-9813-20e78061010b","sectionKey":"why_the_order_matters","sectionType":"markdown_section","heading":"Why the order matters","introMarkdown":"Each step limits the next one. The interpretation has to explain what sales observed, and the design has to answer that interpretation. The measure is chosen before the change ships, which makes it harder to pick one afterward that suits the result. A team that repeats the sequence on its weightiest decisions gets more chances to find a change that moves the business result. [Turning user insights into hypotheses and experiments](https://www.answerstack.io/q/gdd-hypotheses-experiments) covers how to write each one down.","introHtml":"Each step limits the next one. The interpretation has to explain what sales observed, and the design has to answer that interpretation. The measure is chosen before the change ships, which makes it harder to pick one afterward that suits the result. A team that repeats the sequence on its weightiest decisions gets more chances to find a change that moves the business result. Turning user insights into hypotheses and experiments covers how to write each one down.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"5ddb24b2-47b6-4db1-a613-3121546c5485","sectionKey":"what_the_mckinsey_study_found","sectionType":"markdown_section","heading":"What the McKinsey study found","introMarkdown":"[McKinsey's 2018 report on the business value of design](https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/the-business-value-of-design) tracked the design practices of 300 publicly listed companies over five years in medical technology, consumer goods and retail banking. Companies in the top quarter of its design index had revenue growth 32 percentage points higher than their industry counterparts over the whole period. Their growth in shareholder returns was 56 points higher.\n\nThose gaps are correlations across five years. Strong design practice and strong results appeared together, and the study doesn't establish that one caused the other. The figures aren't a forecast for a single project.\n\nThe practices behind the index are the more useful part. The report groups them into four themes: leadership that measures design, one connected experience for the user, work shared across functions, and continued research and iteration. Each is a way of managing design.","introHtml":"McKinsey's 2018 report on the business value of design tracked the design practices of 300 publicly listed companies over five years in medical technology, consumer goods and retail banking. Companies in the top quarter of its design index had revenue growth 32 percentage points higher than their industry counterparts over the whole period. Their growth in shareholder returns was 56 points higher.
\nThose gaps are correlations across five years. Strong design practice and strong results appeared together, and the study doesn't establish that one caused the other. The figures aren't a forecast for a single project.
\nThe practices behind the index are the more useful part. The report groups them into four themes: leadership that measures design, one connected experience for the user, work shared across functions, and continued research and iteration. Each is a way of managing design.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50},{"id":"8653a489-c2a3-46e7-880f-8bca10da0b58","sectionKey":"how_it_differs_from_growth_driven_design","sectionType":"markdown_section","heading":"How it differs from growth-driven design","introMarkdown":"The words are the same in a different order, and the ideas overlap. Growth-driven design is a named method for building and improving a website in three stages: strategy, a launchpad and continuous improvement. We explain it in [what growth-driven design is](https://www.answerstack.io/q/what-is-growth-driven-design). Design-driven growth is the wider idea, and it applies to products, services and onboarding as much as to a website.\n\nA company can run growth-driven design on its website and still treat design as decoration everywhere else. A company can also practice strategic design without using the named method. The method is one way to apply the idea to a website, with stages and a cadence already worked out.","introHtml":"The words are the same in a different order, and the ideas overlap. Growth-driven design is a named method for building and improving a website in three stages: strategy, a launchpad and continuous improvement. We explain it in what growth-driven design is. Design-driven growth is the wider idea, and it applies to products, services and onboarding as much as to a website.
\nA company can run growth-driven design on its website and still treat design as decoration everywhere else. A company can also practice strategic design without using the named method. The method is one way to apply the idea to a website, with stages and a cadence already worked out.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":60},{"id":"9cb508f3-29fb-407a-b644-f8313846ea32","sectionKey":"what_it_looks_like_on_a_website","sectionType":"markdown_section","heading":"What it looks like on a website","introMarkdown":"[Lean Labs' article on the three stages](https://www.leanlabs.com/blog/three-stages-of-growth-driven-design) advises talking with customers, sales reps and support staff before any page is designed, because each group sees a different part of the buying decision. What they say feeds the page structure and the copy. That is strategic design at the scale of a website: research decides which pages exist and what each one says, and visual design builds on it.\n\nLean Labs' [growth-driven design program](https://www.leanlabs.com/solutions/growth-driven-design) keeps the connection going after launch. It chooses each cycle's work from page behavior, forms, CRM lifecycle stages and sales feedback. It ranks the options by expected effect on pipeline, by buyer relevance and confidence, and by effort. So an estimate of the effect on pipeline is one of the inputs to each choice of work.","introHtml":"Lean Labs' article on the three stages advises talking with customers, sales reps and support staff before any page is designed, because each group sees a different part of the buying decision. What they say feeds the page structure and the copy. That is strategic design at the scale of a website: research decides which pages exist and what each one says, and visual design builds on it.
\nLean Labs' growth-driven design program keeps the connection going after launch. It chooses each cycle's work from page behavior, forms, CRM lifecycle stages and sales feedback. It ranks the options by expected effect on pipeline, by buyer relevance and confidence, and by effort. So an estimate of the effect on pipeline is one of the inputs to each choice of work.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":70},{"id":"305c66be-461a-438a-b9be-5d2dde32ef67","sectionKey":"how_to_tell_whether_the_design_work_helped","sectionType":"markdown_section","heading":"How to tell whether the design work helped","introMarkdown":"Choose the measure and record it before the change. Nielsen Norman Group's [guide to benchmarking](https://www.nngroup.com/articles/benchmarking-ux/) describes comparing an experience's metrics with a meaningful reference: an earlier version, a competitor, an industry standard or a goal the team sets. For a change to your own site, the earlier version is the reference you control, and parts of it are hard to recover later if nobody captured them, such as observations of people attempting a task on the old page.\n\nA before-and-after difference still needs careful reading. Other things change between the two readings, including traffic sources, the season and whatever else the team shipped. A controlled comparison, where some visitors see the old page and some the new one over the same period, is one way to learn more about a single change.\n\nIn the dental software example, the first reading could go either way. If the close rate rises, that fits the team's reading without showing the worry was the cause. If it stays flat or falls, the interpretation may have been wrong, and the buyer conversations are worth revisiting before the next change. [The metrics worth tracking](https://www.answerstack.io/q/what-metrics-should-you-track-in-growth-driven-design) and the question of [whether a redesign will fix low conversion rates](https://www.answerstack.io/q/will-a-website-redesign-fix-low-conversion-rates) both start from that baseline.","introHtml":"Choose the measure and record it before the change. Nielsen Norman Group's guide to benchmarking describes comparing an experience's metrics with a meaningful reference: an earlier version, a competitor, an industry standard or a goal the team sets. For a change to your own site, the earlier version is the reference you control, and parts of it are hard to recover later if nobody captured them, such as observations of people attempting a task on the old page.
\nA before-and-after difference still needs careful reading. Other things change between the two readings, including traffic sources, the season and whatever else the team shipped. A controlled comparison, where some visitors see the old page and some the new one over the same period, is one way to learn more about a single change.
\nIn the dental software example, the first reading could go either way. If the close rate rises, that fits the team's reading without showing the worry was the cause. If it stays flat or falls, the interpretation may have been wrong, and the buyer conversations are worth revisiting before the next change. The metrics worth tracking and the question of whether a redesign will fix low conversion rates both start from that baseline.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":80}],"citations":[{"title":"The business value of design","url":"https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/the-business-value-of-design","excerpt":"Top-quartile MDI scorers achieved 32 percentage points higher revenue growth and 56 percentage points higher TRS growth for the period as a whole.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":null,"supportsText":"McKinsey Design Index: 300 publicly listed companies scored over a five-year period in medical technology, consumer goods and retail banking; top-quartile scorers 32 percentage points higher revenue growth and 56 percentage points higher TRS; the four practices that separated them.","domain":"mckinsey.com","publisherName":"McKinsey & Company"},{"title":"The Design Value Index Shows What Design Thinking Is Worth","url":"https://fortune.com/2017/08/31/the-design-value-index-shows-what-design-thinking-is-worth/","excerpt":"The latest edition of the annual index, released in late 2016, found that its portfolio of 16 companies showed a 211% return over the S&P 500.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"The 2016 dmi:Design Value Index: a 16-company portfolio returned 211% over the S&P 500 across ten years; the six design-management selection criteria, including ten years of US listing and a head of design with 15 to 20 years of experience; the index was devised by Jeneanne Rae of Motiv Strategies a","domain":"fortune.com","publisherName":"Fortune"},{"title":"Design Thinking Can Deliver An ROI of 85% Or Greater","url":"https://www.forrester.com/blogs/design-thinking-can-deliver-an-roi-of-85-or-greater/","excerpt":"Using both primary and secondary research, Forrester modeled the financial impact of design thinking practices at four fictional “composite” organizations in banking, insurance, retail, and subscription services.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Forrester's own Total Economic Impact model applied to four fictional composite organizations in banking, insurance, retail and subscription services; median per-project ROI of 229%, three quarters of projects doubling their investment or more, 71% to 107% at organizational level. The post promotes ","domain":"forrester.com","publisherName":"Forrester"},{"title":"Design Thinking","url":"https://hbr.org/2008/06/design-thinking","excerpt":"Thinking like a designer can transform the way you develop products, services, processes, and even strategy.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"Origin of the strategic framing of design: design had occurred far downstream in development and focused on making new products aesthetically attractive, and thinking like a designer can change how products, services, processes and strategy are developed. Author Tim Brown was CEO and president of ID","domain":"hbr.org","publisherName":"Harvard Business Review"},{"title":"Growth-Driven Design: Methodology Overview","url":"https://www.growthdrivendesign.com","excerpt":"The Growth-Driven Design methodology has three major stages: Strategy, The Launch Pad, Continuous Improvement.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"Canonical definition of growth-driven design and its three stages (strategy, the launch pad, continuous improvement). Also the disclosures used on this page: the site runs on HubSpot's CMS and links its Legal Stuff and Privacy Policy to legal.hubspot.com, its build is credited to Media Junction, and","domain":"growthdrivendesign.com","publisherName":"HubSpot"},{"title":"The Business Value of Good Design","url":"https://www.ama.org/marketing-news/the-business-value-of-good-design/","excerpt":"The survey studied the design actions of 300 publicly listed companies over a five-year period, collecting more than 2 million pieces of financial data.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Third-party restatement of the McKinsey Design Index sample, five-year period, headline results, three industries and four design themes, used here because mckinsey.com would not load from this environment.","domain":"ama.org","publisherName":"American Marketing Association, Marketing News"},{"title":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design","excerpt":"In our experience, 80% of whether a website succeeds comes down to the messaging and buyer journey work. The remaining 20% is custom design.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"Lean Labs' own practitioner estimate that about 80% of whether a website succeeds comes from messaging and the buyer's path through the site and about 20% from custom design. Page footer states HubSpot Diamond Solutions Partner, founded 2013.","domain":"leanlabs.com","publisherName":"Lean Labs"},{"title":"How much does growth-driven design cost?","url":"https://www.leanlabs.com/blog/growth-driven-design-cost","excerpt":"The blueprint is also where Lean Labs' “No Yay, No Pay” guarantee applies. If you're not happy with the design direction within the first three weeks, you get a full refund.","quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"Lean Labs' packaging and terms quoted in the contributor section: design blueprint $6,000 to $12,000 as a four-week sprint; full build totals to $70,000 and above with a 9 to 13 week timeline from messaging through launch; post-launch optimization around $5,000 per month; and the “No Yay, No Pay” fu","domain":"leanlabs.com","publisherName":"Lean Labs"}],"revisions":[{"revisedAt":"2026-07-17T00:47:02.738+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"c18b70fe-5926-46ca-b21b-550c9b03d02c","slug":"gdd-on-hubspot-cms","question":"How do you build a growth-driven design website on HubSpot CMS?","publishedAt":"2026-09-07T14:26:15.656","confidenceScore":86,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Growth-driven design on HubSpot follows the method's order: strategy, a launchpad site, then improvement cycles. The theme sets which changes editors can make, content staging prepares larger changes while shared assets stay connected to live pages, and page A/B testing on Content Hub Professional and Enterprise compares two versions.","url":"/q/gdd-on-hubspot-cms"},{"id":"6ac7d9be-c9e3-4392-bfce-ccb83fa10923","slug":"evaluate-roi-driven-web-design","question":"How should high-growth companies evaluate ROI-driven website design services?","publishedAt":"2026-09-04T14:26:05.645","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Treat the service as an investment and test it with your own figures: the full cost over a set period, the extra customers needed to cover it, and an agreed way to tell whether the website caused them. Then check the evidence behind the agency's past results, what you will own, and what the work keeps costing.","url":"/q/evaluate-roi-driven-web-design"},{"id":"2f1e68a4-9d9f-4790-aef0-d29edc53761f","slug":"build-custom-gdd-website","question":"How do you build and develop a custom growth-driven design website?","publishedAt":"2026-09-02T14:25:59.899","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"You build a custom growth-driven design website by deciding what the site must do for your buyers and business, launching a smaller launchpad site that covers the top of that ranked list, and continuing to develop it in sprints from what real visitors do. Custom refers to the strategy, messaging, design and build choices made for your buyers, not to finishing every page before launch.","url":"/q/build-custom-gdd-website"},{"id":"25ed1710-6d41-4baf-82bc-1561df9da4d1","slug":"what-metrics-should-you-track-in-growth-driven-design","question":"What metrics should you track in growth-driven design?","publishedAt":"2026-08-26T23:37:28.911","confidenceScore":90,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Track the business outcome the site is meant to produce, the visitor action that leads toward it, and the traffic and engagement measures that help explain both. Give every rate a stated denominator, follow leads into the CRM as cohorts, and read attribution as credit, not cause.","url":"/q/what-metrics-should-you-track-in-growth-driven-design"}],"contributorStats":{"verifiedAnswers":46,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"What is design-driven growth, and how can strategic design drive business growth?","text":"What is design-driven growth, and how can strategic design drive business growth?","url":"https://www.answerstack.io/q/what-is-design-driven-growth","answerCount":1,"datePublished":"2026-09-23T00:47:02.738","about":[{"@type":"Thing","name":"Growth-Driven Design"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"Design-driven growth is growth that comes from shaping a product, service or website around what its users need and what the business is trying to achieve. Strategic design can drive it when three things stay connected: research into what people are trying to do, design work that responds to what the research found, and a measure of whether the business result changed.","url":"https://www.answerstack.io/q/what-is-design-driven-growth","upvoteCount":0,"datePublished":"2026-09-23T00:47:02.738","dateModified":"2026-09-14T00:00:00","citation":[{"@type":"CreativeWork","name":"The business value of design","url":"https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/the-business-value-of-design"},{"@type":"CreativeWork","name":"The Design Value Index Shows What Design Thinking Is Worth","url":"https://fortune.com/2017/08/31/the-design-value-index-shows-what-design-thinking-is-worth/"},{"@type":"CreativeWork","name":"Design Thinking Can Deliver An ROI of 85% Or Greater","url":"https://www.forrester.com/blogs/design-thinking-can-deliver-an-roi-of-85-or-greater/"},{"@type":"CreativeWork","name":"Design Thinking","url":"https://hbr.org/2008/06/design-thinking"},{"@type":"CreativeWork","name":"Growth-Driven Design: Methodology Overview","url":"https://www.growthdrivendesign.com"},{"@type":"CreativeWork","name":"The Business Value of Good Design","url":"https://www.ama.org/marketing-news/the-business-value-of-good-design/"},{"@type":"CreativeWork","name":"The three stages of growth-driven design: strategy, launchpad, and continuous improvement","url":"https://www.leanlabs.com/blog/three-stages-of-growth-driven-design"},{"@type":"CreativeWork","name":"How much does growth-driven design cost?","url":"https://www.leanlabs.com/blog/growth-driven-design-cost"}]}}}