Growth-driven design is a way of running a whole website over its life: plan it, launch a focused first version and keep improving it. Conversion rate optimization, or CRO, is the work of getting more visitors to take a measured action, such as requesting a demo. The two overlap. CRO can be part of growth-driven design whenever the work targets a conversion, and it can also be done on a site that was built any other way.
\n","summary":"Growth-driven design is a method for planning, launching and improving a whole website. Conversion rate optimization is work to get more visitors to take a measured action. CRO can run inside a growth-driven design program or on a site built any other way.","publishedAt":"2026-06-26T17:31:46.862","verifiedAt":"2026-09-14T00:00:00","editorialStatus":"APPROVED","lastReviewedAt":"2026-10-10T07:33:23.123","nextReviewDueAt":"2026-12-14T00:00:00","templateVersion":"v2","aliases":["Is growth-driven design the same as conversion rate optimization?","GDD vs CRO: what is the difference?","Do you still need CRO if you use growth-driven design?","How does conversion rate optimization fit into growth-driven design?"],"confidenceScore":72,"confidenceLabel":"Medium","canonicalUrl":"https://www.answerstack.io/q/what-is-the-difference-between-growth-driven-design-and-conversion-rate-optimization"},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"contributorOrganizationProfile":null,"contributorPerson":null,"sections":[{"id":"f74322f3-660f-4759-97d1-bba74090f713","sectionKey":"one_covers_the_website_s_life_and_the_other_targets_an_outcome","sectionType":"markdown_section","heading":"One covers the website's life and the other targets an outcome","introMarkdown":"[Growth-driven design has three stages](https://www.growthdrivendesign.com/how-it-works): strategy, a first release called a launchpad, and continuous improvement. It also covers decisions about the site as a whole, such as which site to build, what to launch first and how to budget for the work after launch. We cover the method in [what growth-driven design is](https://www.answerstack.io/q/what-is-growth-driven-design).\n\nCRO starts from an outcome. A team picks an action it wants more visitors to take and works out what stands in their way. That work is broader than testing button colors. [CXL's guide to conversion research](https://cxl.com/conversion-optimization/conversion-research/) describes technical analysis, a heuristic review of key pages, analytics, recordings of visitor interactions, surveys, interviews and task testing. The research exists to produce hypotheses a team can test.\n\nSo both use research, design, development and experiments. A CRO project can end up changing a page's structure, or the route visitors take through the site, when the research points there. A growth-driven design team spends part of its time on small changes to forms and calls to action. What separates them is the thing each is organized around. Growth-driven design is organized around the site and its stages, and CRO is organized around a measured conversion outcome.","introHtml":"Growth-driven design has three stages: strategy, a first release called a launchpad, and continuous improvement. It also covers decisions about the site as a whole, such as which site to build, what to launch first and how to budget for the work after launch. We cover the method in what growth-driven design is.
\nCRO starts from an outcome. A team picks an action it wants more visitors to take and works out what stands in their way. That work is broader than testing button colors. CXL's guide to conversion research describes technical analysis, a heuristic review of key pages, analytics, recordings of visitor interactions, surveys, interviews and task testing. The research exists to produce hypotheses a team can test.
\nSo both use research, design, development and experiments. A CRO project can end up changing a page's structure, or the route visitors take through the site, when the research points there. A growth-driven design team spends part of its time on small changes to forms and calls to action. What separates them is the thing each is organized around. Growth-driven design is organized around the site and its stages, and CRO is organized around a measured conversion outcome.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":10},{"id":"cff4be06-f9f2-497b-b851-71639d874420","sectionKey":"following_one_form_problem_from_research_to_measurement","sectionType":"markdown_section","heading":"Following one form problem from research to measurement","introMarkdown":"Suppose a payroll software company has a demo request form, and its analytics show that many visitors start the form and few submit it.\n\nThe team starts with research, and session recordings show visitors stopping at the phone number field. A reviewer notices that nothing on the page says what happens after the form is sent. CXL's guide treats observations like these as areas to investigate, and the recordings alone don't establish a cause. So the team asks sales, and the reps say buyers often open a call by asking whether they'll be phoned repeatedly. The team now has a hypothesis: visitors hold back because they expect sales calls they didn't ask for.\n\nSuppose sales agrees to make email its first contact with every new demo request. The team can then make the phone field optional and add a line under the form saying a specialist will email to arrange a time. The line is only worth adding if it describes what sales will do.\n\nWith enough traffic, the team can measure the change with a split test. [HubSpot's page A/B test](https://knowledge.hubspot.com/website-pages/run-an-a-b-test-on-your-page), for example, sends half of a page's visitors to each version and is available on Content Hub Professional and Enterprise. Jakob Nielsen's [2005 article on A/B testing](https://www.nngroup.com/articles/putting-ab-testing-in-its-place/) describes the limit of that result. The test shows which version had a higher completion rate among visitors who started the form. It doesn't show why, and an immediate action can leave out longer-term effects on the business.\n\nThat limit matters here in two ways. Suppose submissions rise. The hypothesis about unwanted calls is still what the reps reported hearing from buyers, and the rise doesn't prove it was the reason. A completed form is also only the first number. The team still needs the CRM to show how many of the new leads were qualified, and later how many became customers. An optional phone field can bring in more people who were never going to buy. Lead quantity, lead quality and revenue are separate measures, and a change can raise the first while lowering the second.\n\nAll of that is CRO. A specialist could do the same work on a five-year-old site that has never been through a growth-driven design stage.","introHtml":"Suppose a payroll software company has a demo request form, and its analytics show that many visitors start the form and few submit it.
\nThe team starts with research, and session recordings show visitors stopping at the phone number field. A reviewer notices that nothing on the page says what happens after the form is sent. CXL's guide treats observations like these as areas to investigate, and the recordings alone don't establish a cause. So the team asks sales, and the reps say buyers often open a call by asking whether they'll be phoned repeatedly. The team now has a hypothesis: visitors hold back because they expect sales calls they didn't ask for.
\nSuppose sales agrees to make email its first contact with every new demo request. The team can then make the phone field optional and add a line under the form saying a specialist will email to arrange a time. The line is only worth adding if it describes what sales will do.
\nWith enough traffic, the team can measure the change with a split test. HubSpot's page A/B test, for example, sends half of a page's visitors to each version and is available on Content Hub Professional and Enterprise. Jakob Nielsen's 2005 article on A/B testing describes the limit of that result. The test shows which version had a higher completion rate among visitors who started the form. It doesn't show why, and an immediate action can leave out longer-term effects on the business.
\nThat limit matters here in two ways. Suppose submissions rise. The hypothesis about unwanted calls is still what the reps reported hearing from buyers, and the rise doesn't prove it was the reason. A completed form is also only the first number. The team still needs the CRM to show how many of the new leads were qualified, and later how many became customers. An optional phone field can bring in more people who were never going to buy. Lead quantity, lead quality and revenue are separate measures, and a change can raise the first while lowering the second.
\nAll of that is CRO. A specialist could do the same work on a five-year-old site that has never been through a growth-driven design stage.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":20},{"id":"8bb2e165-1869-44f5-85f0-dcbc0aec6d94","sectionKey":"where_that_work_sits_in_a_growth_driven_design_cycle","sectionType":"markdown_section","heading":"Where that work sits in a growth-driven design cycle","introMarkdown":"In growth-driven design, the same form work is one cycle of [the improvement stage](https://www.answerstack.io/q/continuous-improvement-harvest-period). [The method's cycle](https://www.growthdrivendesign.com/how-it-works/continuous-improvement) has four steps: plan, build, learn and transfer. The team plans by choosing a focus metric and ranking the work it expects to move that metric. Here the metric is the share of visitors who start the demo form and go on to submit it. The team builds the change and studies the result. Then it transfers what it learned. Sales raised the worry about calls in the first place, so what goes back to sales and marketing is the outcome: whether a larger share of visitors who started the form submitted it, and how the new leads compared in quality.\n\nLean Labs' [growth-driven design program](https://www.leanlabs.com/solutions/growth-driven-design) shows the two fitting together. The program runs improvement in 30-day sprints. It draws on page behavior, form results, CRM lifecycle data and sales feedback to find problems, and its criteria for ranking ideas include expected pipeline impact and effort. The work it lists includes messaging, forms, calls to action, personalization and lead routing. Where that work aims at a measured conversion, it is CRO, done inside a structure that also covers strategy and the launchpad.\n\nThe surrounding structure changes what the form fix competes with. The team already has a ranked wishlist from the strategy stage, so the fix has to earn its place against larger ideas such as a new pricing page. Once the fix is chosen, its test can run across more than one planning sprint. We go further into prioritizing the work in [turning user insights into hypotheses and experiments](https://www.answerstack.io/q/gdd-hypotheses-experiments) and into measurement in [what metrics to track in growth-driven design](https://www.answerstack.io/q/what-metrics-should-you-track-in-growth-driven-design).","introHtml":"In growth-driven design, the same form work is one cycle of the improvement stage. The method's cycle has four steps: plan, build, learn and transfer. The team plans by choosing a focus metric and ranking the work it expects to move that metric. Here the metric is the share of visitors who start the demo form and go on to submit it. The team builds the change and studies the result. Then it transfers what it learned. Sales raised the worry about calls in the first place, so what goes back to sales and marketing is the outcome: whether a larger share of visitors who started the form submitted it, and how the new leads compared in quality.
\nLean Labs' growth-driven design program shows the two fitting together. The program runs improvement in 30-day sprints. It draws on page behavior, form results, CRM lifecycle data and sales feedback to find problems, and its criteria for ranking ideas include expected pipeline impact and effort. The work it lists includes messaging, forms, calls to action, personalization and lead routing. Where that work aims at a measured conversion, it is CRO, done inside a structure that also covers strategy and the launchpad.
\nThe surrounding structure changes what the form fix competes with. The team already has a ranked wishlist from the strategy stage, so the fix has to earn its place against larger ideas such as a new pricing page. Once the fix is chosen, its test can run across more than one planning sprint. We go further into prioritizing the work in turning user insights into hypotheses and experiments and into measurement in what metrics to track in growth-driven design.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":30},{"id":"1be6302b-8052-45af-8abf-ab416e3d8490","sectionKey":"how_the_two_compare","sectionType":"table_section","heading":"How the two compare","introMarkdown":null,"introHtml":null,"outroMarkdown":null,"outroHtml":null,"contentJson":{"rows":[{"cells":["What it is","A method for planning, launching and improving a website","Work to raise the share of visitors who take a measured action"]},{"cells":["Where it applies","Across a site's life, from strategy through launch and improvement","Wherever a measured action can be improved, inside a growth-driven design program or on another site"]},{"cells":["What it decides","What to build, what to launch first and what to improve next","What stops visitors from acting and which change to try"]}],"columns":["Question","Growth-driven design","Conversion rate optimization"]},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":40},{"id":"e2d97ad9-115e-45bf-9507-06c94541c026","sectionKey":"which_one_a_company_needs","sectionType":"markdown_section","heading":"Which one a company needs","introMarkdown":"When the site as a whole no longer fits the business, the job is a rebuild, and CRO research can inform it. Growth-driven design is one way to order that rebuild, and it keeps a budget for improving the site afterward. We work through when a rebuild is the right call in [whether a website redesign will fix low conversion rates](https://www.answerstack.io/q/will-a-website-redesign-fix-low-conversion-rates). A company with a sound site and one underperforming path can start with CRO on that path alone. A pricing page that few visitors leave for the demo form is a path of that kind.","introHtml":"When the site as a whole no longer fits the business, the job is a rebuild, and CRO research can inform it. Growth-driven design is one way to order that rebuild, and it keeps a budget for improving the site afterward. We work through when a rebuild is the right call in whether a website redesign will fix low conversion rates. A company with a sound site and one underperforming path can start with CRO on that path alone. A pricing page that few visitors leave for the demo form is a path of that kind.
\n","outroMarkdown":null,"outroHtml":null,"contentJson":{},"configJson":{},"noteMarkdown":null,"noteHtml":null,"sortOrder":50}],"citations":[{"title":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works","excerpt":"Stage 01 Strategy 10-14 Days. Stage 02 Launch Pad 60-90 Days. Stage 03 Continuous Improvement 14-Day Sprints.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The three stages and their published durations (Strategy 10-14 days, Launch Pad 60-90 days, Continuous Improvement 14-day sprints), and the 2017 State of GDD survey figures (14.34% more leads, 12.56% higher revenue over six months for agencies using GDD on HubSpot vs WordPress), which the page itsel","domain":"growthdrivendesign.com","publisherName":"Growth-Driven Design"},{"title":"Continuous Improvement","url":"https://www.growthdrivendesign.com/how-it-works/continuous-improvement","excerpt":"Every plan starts with a focus metric that you want to improve. The highest impact ideas to achieve the focus metric goal are prioritized into a time-boxed build sprint.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The four steps of the continuous improvement sprint cycle (plan from a focus metric with prioritized high-impact ideas, build, learn by reviewing experiments and analyzing data, transfer learnings to marketing, sales and service). Same Lean Labs footer disclosure as source [1].","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website","excerpt":"The goal of the Launch Pad website is to quickly build a website that looks and performs better than what you have today, but is not your final product.","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The launch pad is defined as a site that looks and performs better than the current one but is explicitly not the final product, launched in 60-90 days with budget saved for optimization. Same Lean Labs footer disclosure as source [1].","domain":"growthdrivendesign.com","publisherName":"GrowthDrivenDesign.com"},{"title":"Website Redesign for Higher Conversions? Tread Lightly","url":"https://cxl.com/blog/website-redesign-higher-conversions-tread-lightly/","excerpt":"Evolutionary design approach is what you should want to use when you can. That should be your default option.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"Radical redesigns often produce no measurable difference or a drop in conversions; named cases (Marks & Spencer, about two years and a reported 150m pounds, online sales down 8.1% the following quarter; Digg 2010, 26% traffic loss); the published conditions favoring a radical redesign (local maxima,","domain":"cxl.com","publisherName":"CXL (Peep Laja, December 4, 2014)"},{"title":"Conversion Research (ResearchXL framework), Conversion Optimization Guide lesson 2","url":"https://cxl.com/conversion-optimization/conversion-research/","excerpt":"Conversion research is a systematic search for new and useful information about user or customer behavior. It uses quantitative and qualitative methodologies to build hypotheses that can be tested within an applied framework, such as A/B testing.","quoteText":null,"sourceRole":"SUPPORTING","verifiedAt":"2026-09-15T00:00:00","supportsText":"CRO scope beyond experiments: the ResearchXL steps of technical analysis, heuristic analysis, web analytics analysis, mouse tracking (heat maps, click maps, scroll maps, session replays), qualitative research and surveys, user testing and copy testing, followed by categorizing and prioritizing each ","domain":"cxl.com","publisherName":"CXL (Peep Laja)"},{"title":"A/B Testing 101","url":"https://www.nngroup.com/articles/ab-testing/","excerpt":"To reach a point where an A/B test results in a statistically significant difference between two variations of a design, you often need thousands of users interacting with your product.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"Definition of A/B testing as a quantitative method judging variations against predetermined business-success metrics; the requirement of thousands of interacting users for a statistically significant result; low-traffic pages listed as a case where A/B testing is not suitable; one to two weeks as a ","domain":"nngroup.com","publisherName":"Nielsen Norman Group (Tim Neusesser, August 30, 2024)"},{"title":"When to Use Which User-Experience Research Methods","url":"https://www.nngroup.com/articles/which-ux-research-methods/","excerpt":"Nearly all projects would benefit from multiple research methods and from combining insights.","quoteText":null,"sourceRole":"INDEPENDENT","verifiedAt":"2026-09-15T00:00:00","supportsText":"The map of 20 research methods across attitudinal versus behavioral and qualitative versus quantitative axes, including usability testing, analytics and clickstream analysis, and surveys; and the finding that nearly all projects benefit from combining multiple methods while many teams use only one o","domain":"nngroup.com","publisherName":"Nielsen Norman Group (Christian Rohrer, July 17, 2022, updated August 20, 2026)"},{"title":"Lean Labs, HubSpot Solutions Partner directory listing","url":"https://ecosystem.hubspot.com/marketplace/solutions/lean-labs","excerpt":"Platinum Solutions Partner","quoteText":null,"sourceRole":"PRIMARY","verifiedAt":"2026-09-15T00:00:00","supportsText":"The partner tier shown for the contributor in HubSpot's own directory: Platinum Solutions Partner, checked September 15, 2026. Used only in the contributor disclosure.","domain":"ecosystem.hubspot.com","publisherName":"HubSpot"},{"title":"What is growth-driven design? The complete guide to smarter website builds","url":"https://www.leanlabs.com/blog/what-is-growth-driven-design","excerpt":null,"quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"The contributor's own account of the method and of running messaging and buyer research before design. Contributor material, used only inside the contributor perspective section.","domain":"leanlabs.com","publisherName":"Lean Labs"},{"title":"Lean Labs Growth-Driven Design","url":"https://www.leanlabs.com/solutions/growth-driven-design","excerpt":null,"quoteText":null,"sourceRole":"CONTRIBUTOR","verifiedAt":"2026-09-15T00:00:00","supportsText":"The contributor's commercial offering (a monthly growth-driven design program on HubSpot) and its measure-prioritize-test-prove-improve cycle, plus Kevin Barber's title as Head of Growth. Contributor material, used only inside the contributor perspective section.","domain":"leanlabs.com","publisherName":"Lean Labs"}],"revisions":[{"revisedAt":"2026-07-03T17:31:46.862+00:00","versionLabel":"Originally published","note":"","reviewedBy":null}],"relatedAnswers":[{"id":"3d083dc8-04bf-4e44-acb9-f13e7060381e","slug":"what-is-design-driven-growth","question":"What is design-driven growth, and how can strategic design drive business growth?","publishedAt":"2026-09-23T00:47:02.738","confidenceScore":78,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Design-driven growth is growth that comes from shaping a product, service or website around user needs and a business goal. Strategic design can drive it when research, the design response and a business measure stay connected. It is a broader idea than growth-driven design, the named three-stage website method.","url":"/q/what-is-design-driven-growth"},{"id":"c18b70fe-5926-46ca-b21b-550c9b03d02c","slug":"gdd-on-hubspot-cms","question":"How do you build a growth-driven design website on HubSpot CMS?","publishedAt":"2026-09-07T14:26:15.656","confidenceScore":86,"confidenceLabel":"High","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Growth-driven design on HubSpot follows the method's order: strategy, a launchpad site, then improvement cycles. The theme sets which changes editors can make, content staging prepares larger changes while shared assets stay connected to live pages, and page A/B testing on Content Hub Professional and Enterprise compares two versions.","url":"/q/gdd-on-hubspot-cms"},{"id":"6ac7d9be-c9e3-4392-bfce-ccb83fa10923","slug":"evaluate-roi-driven-web-design","question":"How should high-growth companies evaluate ROI-driven website design services?","publishedAt":"2026-09-04T14:26:05.645","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"Treat the service as an investment and test it with your own figures: the full cost over a set period, the extra customers needed to cover it, and an agreed way to tell whether the website caused them. Then check the evidence behind the agency's past results, what you will own, and what the work keeps costing.","url":"/q/evaluate-roi-driven-web-design"},{"id":"2f1e68a4-9d9f-4790-aef0-d29edc53761f","slug":"build-custom-gdd-website","question":"How do you build and develop a custom growth-driven design website?","publishedAt":"2026-09-02T14:25:59.899","confidenceScore":75,"confidenceLabel":"Medium","industry":{"id":"70ea3802-1fc6-4fd7-a505-140d38d1c74a","slug":"digital-marketing","label":"Digital Marketing","description":"SEO, content, demand gen, and growth marketing"},"topic":{"slug":"growth-driven-design","label":"Growth-Driven Design","description":null,"schemaKind":null},"contributor":{"id":"dc83f9a1-5273-4639-bffb-43d5fa44c2bf","slug":"lean-labs","displayName":"Lean Labs","websiteUrl":null},"snippet":"You build a custom growth-driven design website by deciding what the site must do for your buyers and business, launching a smaller launchpad site that covers the top of that ranked list, and continuing to develop it in sprints from what real visitors do. Custom refers to the strategy, messaging, design and build choices made for your buyers, not to finishing every page before launch.","url":"/q/build-custom-gdd-website"}],"contributorStats":{"verifiedAnswers":46,"openDisputes":0},"schemaJson":{"@context":"https://schema.org","@type":"Question","name":"What is the difference between growth-driven design and conversion rate optimization?","text":"What is the difference between growth-driven design and conversion rate optimization?","url":"https://www.answerstack.io/q/what-is-the-difference-between-growth-driven-design-and-conversion-rate-optimization","answerCount":1,"datePublished":"2026-06-26T17:31:46.862","about":[{"@type":"Thing","name":"Growth-Driven Design"},{"@type":"Thing","name":"Digital Marketing"}],"acceptedAnswer":{"@type":"Answer","text":"Growth-driven design is a way of running a whole website over its life: plan it, launch a focused first version and keep improving it. Conversion rate optimization, or CRO, is the work of getting more visitors to take a measured action, such as requesting a demo. The two overlap. CRO can be part of growth-driven design whenever the work targets a conversion, and it can also be done on a site that was built any other way.","url":"https://www.answerstack.io/q/what-is-the-difference-between-growth-driven-design-and-conversion-rate-optimization","upvoteCount":0,"datePublished":"2026-06-26T17:31:46.862","dateModified":"2026-09-14T00:00:00","citation":[{"@type":"CreativeWork","name":"Growth-Driven Design: How it Works","url":"https://www.growthdrivendesign.com/how-it-works"},{"@type":"CreativeWork","name":"Continuous Improvement","url":"https://www.growthdrivendesign.com/how-it-works/continuous-improvement"},{"@type":"CreativeWork","name":"Launch Pad Website","url":"https://www.growthdrivendesign.com/how-it-works/launch-pad-website"},{"@type":"CreativeWork","name":"Website Redesign for Higher Conversions? Tread Lightly","url":"https://cxl.com/blog/website-redesign-higher-conversions-tread-lightly/"},{"@type":"CreativeWork","name":"Conversion Research (ResearchXL framework), Conversion Optimization Guide lesson 2","url":"https://cxl.com/conversion-optimization/conversion-research/"},{"@type":"CreativeWork","name":"A/B Testing 101","url":"https://www.nngroup.com/articles/ab-testing/"},{"@type":"CreativeWork","name":"When to Use Which User-Experience Research Methods","url":"https://www.nngroup.com/articles/which-ux-research-methods/"},{"@type":"CreativeWork","name":"Lean Labs, HubSpot Solutions Partner directory listing","url":"https://ecosystem.hubspot.com/marketplace/solutions/lean-labs"},{"@type":"CreativeWork","name":"What is growth-driven design? The complete guide to smarter website builds","url":"https://www.leanlabs.com/blog/what-is-growth-driven-design"},{"@type":"CreativeWork","name":"Lean Labs Growth-Driven Design","url":"https://www.leanlabs.com/solutions/growth-driven-design"}]}}}