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What does a CRO audit include?

High (89%)

Answer

A conversion rate optimization (CRO) audit includes analysis of website analytics, user behavior, funnel performance, and technical health to identify conversion barriers. It reviews traffic sources, bounce rates, exit pages, and goal completions to pinpoint drop-off points.

The audit combines quantitative data with qualitative insights from heatmaps, session recordings, and user surveys. It evaluates page speed, mobile usability, copy clarity, call-to-action placement, and trust signals. Tools like Google Analytics, Hotjar, and SEMrush are used to assess performance. The final report prioritizes test ideas based on impact and effort, often including wireframes or prototypes for key fixes.

Citations

2 total

How to Conduct a CRO Audit
CRO Audit Checklist

More in Conversion Rate Optimization

4 total

How long before CRO shows results?
When does CRO fail or not make sense?
How do you measure CRO success beyond conversion rate?
What is conversion rate optimization?

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