Answer
A growth-driven design site typically launches in about 12 weeks, split into three four-week sprints covering messaging strategy, design, and development [1]. Industry descriptions of the launchpad phase put the range at 60 to 90 days depending on scope [2], compared with the roughly six months a traditional rebuild often takes [1].
What happens in the 12 weeks
Growth goal, buyer journey, and the words on the page are defined before any design work. This phase carries most of the site's eventual performance.
The highest-value pages are designed against the messaging, typically a focused set of 3 to 8 pages rather than the full sitemap.
The launchpad ships with a component system, so later pages assemble quickly. Data collection starts at launch and drives the monthly improvement cycles that follow.
Citations
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