Mail sent to the site address of an absentee-owned rental reaches the tenant, who has no reason to forward it. The tax roll already carries an address the county uses successfully every year, which is the purpose of the field the assessor passes to the tax collector.[1] A campaign that mails the property instead pays postage to introduce itself to a renter who cannot act on the offer.
Skip tracing the wrong name costs more than misdirected postage, at 12 cents per contact on PropStream's Essentials plan.[13] Investors on BiggerPockets describe free county data as useful for mailing addresses and empty on phone numbers, which is the gap that sends people to paid providers to begin with.[14] Feeding a provider an occupant's name, or an entity name where a signer's name belongs, returns matches for a person the county never named, and every one of those matches bills at the same rate as a good one.
Phone outreach fails in its own way, because a number attached to a property address is often a landline nobody answers. The CDC's wireless substitution report put 78.7% of adults in wireless-only households during the second half of 2024, and 88.1% among adults who rent their homes.[8] A number tied to the parcel instead of to the owner's identity is a weak route to anyone, and it is close to useless when the target is an absentee owner who has never lived at the address.
County indexing speed varies by jurisdiction, and a USPS vacancy flag can trail the street by a full quarter.[4][5] Keeping the three fields apart lowers the error rate on a 5,000-owner list without making every record in it current. The check costs a few minutes per owner when a platform stores the three values separately, which is cheap set against a mailing that lands in a tenant's recycling bin.