Four issues decide whether a marketplace gets used or quietly dies, and only one of them is about software.
Manager incentives and talent hoarding
The central obstacle is talent hoarding: managers who prevent their best people from moving through blocking, weak references, or simply staying quiet about open roles [12]. The behavior is rational under the usual incentives, because the manager bears close to the full cost of losing a strong performer while the wider organization captures most of the benefit of the move [12]. LinkedIn research cited by 365Talents puts manager resistance as the number one obstacle to internal recruiting for 70 percent of talent professionals, and Deloitte reports that 46 percent of managers resist internal mobility outright [1][12]. Real-time visibility into who is available can reduce the hoarding by making the alternative talent pool obvious, but the durable fix is changing what managers are measured on, not the tool [1].
Skills data quality
A marketplace runs on skills data, so a thin or stale profile produces matches nobody trusts. Self-reported profiles go out of date, inferred skills carry errors until validated, and an ungoverned list fills with duplicates that fragment one capability across several names, which is why ServiceNow builds machine learning specifically to dedupe skills as they arrive [4][7][8]. The profile has to be maintained, and that maintenance competes for the same attention the review cycle and everyday work already claim.
Competing with external hiring and executive sponsorship
Every internal match is a job that did not go to an external requisition, so the marketplace competes with recruiting for the same opening and loses without senior backing. Deloitte names the chief human resources officer as the necessary sponsor and calls the partnership with talent acquisition essential, and it reports that 49 percent of organizations still lack the tools to identify and move people into internal roles [1]. Without that sponsorship, managers post outside by habit and the marketplace stays empty.
Integration with the HRIS and learning systems
The skills profile is only current if it reads from the systems that already hold employee data, and the opportunities are only complete if learning connects to them. Workday keeps its marketplace and Skills Cloud inside the same HCM so the profile draws on the record directly [4], while a standalone tool such as Gloat connects an organization's LXP and LMS so a matched skill gap points at the course that closes it [2]. Cornerstone frames its version as unifying skills across recruiting, learning, and performance for the same reason [9]. A marketplace wired to nothing decays within months.