Answer
Product-led growth is a business strategy where the product itself drives customer acquisition, conversion, and expansion. Users experience the product early, often through free trials or freemium models, and adoption spreads through intuitive design and user satisfaction, reducing reliance on sales and marketing teams.
This model makes the product the primary growth mechanism. Companies like Slack and Dropbox grew rapidly by enabling users to try core features without sales contact. The product demonstrates value directly, encouraging organic sharing, faster onboarding, and lower customer acquisition costs. Growth occurs as users invite others and upgrade based on in-product experiences.