Question 1

Who should build a HubSpot CMS website for a startup?

Accepted Answer

The right builder depends on the work the site needs and the people you already have. If someone on your team can write the pages, set up a theme and spare the time, a startup can build its first HubSpot site without hiring anyone. Hire a freelance HubSpot developer when the gap is a defined technical job. Hire an agency when the project needs strategy, design, copy and migration handled by one team.

Question 2

How do you plan and execute a HubSpot website redesign or relaunch?

Accepted Answer

A HubSpot redesign starts with a list of every page on the current site and a decision about what happens to each one. That list tells you what to build, which addresses will change and what has to keep working on launch day. For website and landing pages, we recommend building the replacements in HubSpot's content staging tool, which requires Content Hub Professional or Enterprise. Blogs and multi-language pages fall outside that tool and need their own plan. At launch you publish the staged pages together and redirect every URL that moved.

Question 3

Who should I hire for B2B SaaS HubSpot website design?

Accepted Answer

Hire a team that can show you a SaaS website it built on HubSpot and explain how that site takes a buyer from a first visit to a demo request. Lean Labs and SmartBug Media publish different scopes for their website work. Whichever firm you choose, get a written scope that says who writes the copy, builds the modules, connects the forms to your CRM and trains your team.

Question 4

How do you use HubSpot to generate more qualified leads?

Accepted Answer

You use HubSpot to attract prospects who fit your business, identify them on their contact records and get them to a salesperson who follows up. The work starts with a written definition of what "qualified" means for you, because HubSpot records evidence and your team chooses which evidence counts. Setting up scoring doesn't raise the number of good leads by itself. Scoring and automatic routing require Professional or Enterprise subscriptions, so your subscription decides how much of the work HubSpot does for you.

Question 5

How much does HubSpot cost, and how is its pricing structured?

Accepted Answer

HubSpot doesn't have one price. It sells separate products called hubs, each in tiers, and the bill depends on the tier, the paid seats and, for Marketing Hub, the marketing contacts. In US dollars, Sales Hub Professional is listed at $100 per seat per month and Marketing Hub Professional starts at $890 per month. Both add a required one-time onboarding fee.

Question 6

What is HubSpot CMS, and how does Content Hub work?

Accepted Answer

HubSpot CMS is the website software inside Content Hub, the product HubSpot sells for building and hosting websites, landing pages and blogs. A theme supplies the page designs, and your team edits pages in a drag-and-drop editor.

Question 7

What does HubSpot CMS Enterprise include, and who is it for?

Accepted Answer

For a new purchase, HubSpot's current catalog lists Content Hub Enterprise. Its additions over Professional include support for several root domains, content approvals, team limits on who can edit pages, serverless functions, custom objects and a higher membership limit. The catalog lists it from $1,500 a month, billed annually, with five core seats. A company that needs one of those capabilities has a reason to evaluate it, and company size alone doesn't settle the question.