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HubSpot doesn't have one price. It sells separate products called hubs, each in tiers, and the bill depends on the tier, the paid seats and, for Marketing Hub, the marketing contacts. In US dollars, Sales Hub Professional is listed at $100 per seat per month and Marketing Hub Professional starts at $890 per month. Both add a required one-time onboarding fee.
Some hubs are priced by the seat. Sales Hub works this way. Its pricing page shows free tools for up to two users, then a price for each paid seat at Professional and Enterprise.
HubSpot's product and services catalog lists Marketing Hub and Content Hub at Professional and Enterprise with a starting price that already includes seats. Content Hub is the product for building and running a website, and we describe it in what HubSpot CMS and Content Hub are.
Starting prices for three hubs
| Hub and tier | Listed starting price | Included at that price |
|---|---|---|
| Marketing Hub Starter | $20 per seat per month | Priced by the seat |
| Marketing Hub Professional | $890 per month | 3 Core Seats and 2,000 marketing contacts |
| Marketing Hub Enterprise | $3,600 per month, billed annually | 5 Core Seats and 10,000 marketing contacts |
| Content Hub Professional | $500 per month | 3 Core Seats |
| Content Hub Enterprise | $1,500 per month, billed annually | 5 Core Seats |
| Sales Hub Professional | $100 per seat per month | Priced by the seat |
| Sales Hub Enterprise | $150 per seat per month, billed annually | Priced by the seat |
These are US dollar list prices. A price quoted per month doesn't mean a month-to-month contract. The Sales Hub pricing page says that paying monthly still commits you to a year. The price can also depend on the billing option you choose, so confirm the billing terms and the commitment length on the order before you sign.
A Sales Seat includes core access. Don't assume the seats included with two hubs add together; confirm the count on the order.
Marketing Hub's contact tier counts only marketing contacts, which HubSpot describes as the contacts you engage through its marketing tools. Contacts you don't intend to market to can hold non-marketing status, and they stay out of the count. So before a large import, sort the new records into those two groups. The bill changes only if the marketing contacts push you past the tier you pay for.
Marketing Hub Professional adds a required one-time onboarding fee of $3,000, and the Enterprise onboarding fee is $7,000. The Sales Hub pricing page shows a required one-time fee of $1,500 at Professional and an onboarding fee of $3,500 at Enterprise.
Those fees pay for HubSpot's onboarding. Designing and building a website on Content Hub is different work, done by an agency or an in-house team, and it has its own price. Lean Labs, an agency that builds HubSpot websites, lists a first site build with strategy at $30,000 to $70,000 or more over 9 to 13 weeks in its article on the three stages of growth-driven design. That is the agency's price for its work. The software subscription is a purchase from HubSpot, so check what each quote covers before adding the two together. We break that budget down in how much a HubSpot website redesign costs for a B2B SaaS company.
Suppose a company buys Marketing Hub Professional for three marketers and Sales Hub Professional for five sales reps. Suppose its marketing contacts fit the included tier, and nobody else needs a paid seat.
The three marketers use the seats included with Marketing Hub Professional at $890 a month. Each rep holds a Sales Seat at $100, so Sales Hub is $500 a month. Together that's $1,390 a month, or $16,680 over twelve months. The two onboarding fees add $4,500 once, so the first year comes to $21,180.
The total uses list prices and leaves out tax and any discount.
Two changes would move it: a fourth marketer who needs a paid seat, or a larger contact tier.
HubSpot
“Professional. Starts at $800/mo. Includes 3 Core Seats. Additional Core Seats start at $45/mo. 3,000 HubSpot Credits. 2,000 marketing contacts. *Cost shown does not include the required, one-time Professional Onboarding for a fee of $3,000.”
HubSpot
“Professional. Starts at $1,300/mo. $1,450/mo. Includes 6 Seats. Additional Core Seats start at $45/mo. 5,000 HubSpot Credits. Enterprise. Starts at $4,700/mo. Includes 8 Seats.”
HubSpot
“Professional. Starts at $90/mo/seat. $100/mo/seat. *Cost shown does not include the required, one-time Professional Onboarding for a fee of $1,500. You can choose when and how to add HubSpot Credits to your account at $0.010 per credit.”
HubSpot
“*Cost shown does not include the required, one-time Professional Onboarding for a fee of $1,500. *Cost shown does not include the required, one-time Enterprise Onboarding for a fee of $3,500.”
HubSpot
“Professional. Starts at $450/mo. $500/mo. Includes 3 Core Seats. Additional Core Seats start at $45/mo. Enterprise. Starts at $1,500/mo. Includes 5 Core Seats.”
HubSpot
“Professional. Starts at $720/mo. $800/mo. Includes 1 Core Seat. Additional Core Seats start at $45/mo. Enterprise. Starts at $2,000/mo. Includes 1 Core Seat.”
HubSpot
“Professional. Starts at $85/mo/seat. $95/mo/seat. Platform fee FREE For 1 year, then 0.5% per transaction, ACH capped at $10. Credit/debit processing fees 2.9%.”
HubSpot
“Pricing per 5K marketing contacts (monthly): 0-2,000: Included in your annual subscription; 2,001-22,000: $250; 22,001-42,000: $225. Additional Credits: $0.010 per credit. Capacity pack $10 USD per additional capacity pack of 1,000 credits. Revenue Seat (Previously Commerce Seat).”
HubSpot
“Includes 2,000 marketing contacts. Additional marketing contacts are sold in increments of 5,000 from $250/month. Includes 10,000 marketing contacts. Additional marketing contacts are sold in increments of 10,000 from $100/month.”