How much does HubSpot cost, and how is its pricing structured?

HubSpot prices its software in three layers: a free tier, paid editions of each product hub, and bundle discounts that combine hubs. The free tier costs nothing, supports up to two users, needs no credit card, and includes a working CRM plus limited marketing, sales, service, content, data, and payment tools.[1][9] Above the free tier, every hub sells in three editions that climb in capability and price: Starter, Professional, and Enterprise.[1] You can buy a single hub, a few hubs, or a Customer Platform bundle that packages all of them at the same edition for less than buying each on its own.[2]

Seat-based since 2024, with a few exceptions

Most HubSpot products now bill per seat, a change the company began rolling out in 2024. A seat is one full user, view-only seats are free, and you add capacity by paying for more seats.[3] Sales Hub, Service Hub, and Data Hub price purely per seat, while Marketing Hub and Content Hub Professional and Enterprise sell as flat plans that bundle a set number of Core Seats, with more seats billed individually.[3][5][9]

Marketing contacts and credits sit on top

Marketing Hub adds a second meter the other hubs do not have: marketing contacts. You pay by how many contacts you actively market to, and that tier scales independently of seats.[1] A newer line item, HubSpot Credits, funds AI features across every hub. Each paid plan includes a monthly allotment that resets and does not roll over, and extra usage costs $0.010 per credit.[3][6]

Annual billing costs less than monthly

HubSpot quotes a lower rate for an annual commitment than for month-to-month billing on nearly every paid plan, so the same edition can cost noticeably more if you keep the flexibility to cancel each month.[3] Professional and Enterprise plans also carry a one-time onboarding fee, which the sections below break down.[4]

HubSpot's four editions differ by how much automation, reporting, and control you get, and the price jumps reflect those capability gaps.[1] Here is what each tier is built for and roughly what it costs.

Free

The free edition costs $0, supports up to two users, and gives you HubSpot's CRM with contact and deal management, basic email, forms, live chat, ticketing, and simple landing pages.[1][9] You can store up to 15 million non-marketing contacts at no charge, which makes the free tier a genuine starting CRM rather than a trial.[1] It carries HubSpot branding and leaves out automation, which is usually what pushes teams to upgrade.

Starter

Starter lists at $20 per seat per month, currently discounted to $7 per seat for new customers on a monthly or annual subscription.[1][2] It removes most branding, raises limits, and adds simple automation, which makes it the common entry point for small teams.[1] Marketing Hub Starter includes 1,000 marketing contacts, and every Starter plan includes 500 HubSpot Credits a month.[1][3]

Professional

Professional is the largest price step and the tier most buyers actually run growth programs on. Marketing Hub Professional is $800 per month billed annually (or $890 month to month) and includes three Core Seats and 2,000 marketing contacts, while Sales and Service Professional cost $90 per seat per month annually (or $100 monthly).[1][3][4] This tier turns on full workflow automation, custom reporting, and the campaign and analytics tools most teams buy HubSpot for, and it triggers a required one-time onboarding fee.[1][4]

Enterprise

Enterprise is built for larger teams that need advanced permissions and more automation than Professional allows, along with deeper reporting and controls. Marketing Hub Enterprise starts at $3,600 per month with five Core Seats and 10,000 marketing contacts, Sales and Service Enterprise start at $150 per seat per month, and Content Hub Enterprise is $1,500 per month.[1][4][5] HubSpot lists these as starting prices and finalizes Enterprise quotes through sales, and onboarding runs $3,500 to $7,000 depending on the hub.[1][4]

Each hub targets a different team and prices accordingly, which is why a Marketing plan and a Sales plan at the same edition name can differ by hundreds of dollars.[1][3]

Marketing Hub

Marketing Hub is the most expensive hub because it prices on two axes at once: edition and marketing contacts. Professional is $800 per month for three seats and 2,000 contacts, and Enterprise starts at $3,600 for five seats and 10,000 contacts.[1] It covers email, campaigns, ads, social, landing pages, and marketing automation, and it is the hub where contact growth quietly raises your bill over time.[1]

Sales Hub

Sales Hub prices purely per seat, at $7 per seat on the Starter promotion, $90 per seat per month for Professional, and $150 per seat for Enterprise on annual billing.[3] It adds deal pipelines, sequences, quotes, forecasting, and call tools, and only paid seats count, since view-only access is free.[3] Professional carries a $1,500 onboarding fee and Enterprise $3,500.[3]

Service Hub

Service Hub matches Sales Hub's per-seat rates: $90 per seat for Professional and $150 per seat for Enterprise, with the same $7 Starter promotion.[4] It handles tickets, a help desk, knowledge base, customer feedback, and service automation, and its Professional and Enterprise tiers add email and phone support from HubSpot.[4] Onboarding runs $1,500 for Professional and $3,500 for Enterprise.[4]

Content Hub

Content Hub, formerly CMS Hub, powers websites, blogs, and content on HubSpot's CMS. Professional is $450 per month with three Core Seats and Enterprise is $1,500 per month with five, while Starter is $7 per seat.[5] Higher editions add memberships, multi-language content, adaptive testing, and more security controls for larger sites.[5]

Data Hub

Data Hub, formerly Operations Hub, syncs and cleans data between HubSpot and other systems. Professional is $720 per month billed annually (or $800 monthly) with one Core Seat, and Enterprise starts at $2,000 per month.[6] It adds data sync, programmable automation, and data-quality tools, and under the new name it also brings warehouse connectors and data-unification features.[6][9]

Revenue Hub

Revenue Hub, renamed from Commerce Hub in June 2026, handles quotes, invoices, subscriptions, and payments inside the CRM.[7][8] Paid plans are per seat, at $85 per seat per month for Professional and $140 for Enterprise, and there is a free tier.[7] Payments cost extra: 2.9% plus a 0.5% platform fee on card transactions through HubSpot Payments, 0.8% capped at $10 plus a capped 0.5% fee on ACH, or a 0.75% platform fee on top of your own rates through Stripe.[7]

Two meters move HubSpot's price the most once you pick an edition: paid seats and, for Marketing Hub, marketing contacts.[1][3] Reading both correctly is how you predict the real monthly cost.

Seats

Seats are full users. Most hubs include a set number and bill extra seats individually, at about $45 per month per added Core Seat on Professional and $75 on Enterprise, while Sales, Service, and Revenue Hub charge for every user beyond the free view-only seats.[1][3][7] A five-person team on Sales Hub Professional therefore costs about $450 per month before add-ons, since each seat is $90.[3]

Marketing contacts

Marketing contacts are the people you actively email or target, and only those count toward your tier; you can store up to 15 million non-marketing contacts free.[1] Marketing Hub Professional includes 2,000 marketing contacts and Enterprise includes 10,000, and you buy more in blocks as your database grows.[1] Independent breakdowns put the overage at roughly $50 per additional 1,000 contacts on Starter and about $250 per additional 5,000 on Professional, so a growing list can add hundreds of dollars a month.[10] Email send limits also scale with the contact tier, and you cannot downgrade the tier until renewal.[1]

The sticker price rarely equals the final bill, and a handful of add-ons account for most of the gap.[10] Budgeting for them up front avoids surprises at renewal.

Required onboarding

Professional and Enterprise plans for Marketing, Sales, and Service include a mandatory one-time onboarding fee, from $1,500 for Sales or Service Professional up to $7,000 for Marketing Enterprise.[1][4] You pay it once at purchase, and Starter plans skip it.[1]

Marketing-contact growth

On Marketing Hub, the bill rises as your marketing database grows past the included tier, which independent analyses flag as the most common source of unexpected cost.[10] Marking inactive contacts as non-marketing keeps them free and holds the tier down.[1]

Credits, add-ons, and usage

HubSpot Credits fund AI features, reset monthly, and do not roll over, so heavy use means buying more at $0.010 per credit or in packs.[3] Other line items include extra seats, additional API capacity, a dedicated sending IP, and messaging channels, each billed separately.[3][10]

Implementation and consulting

Configuring HubSpot for a nontrivial setup, migrating data, or building custom reporting often means hiring a HubSpot partner, and independent estimates put that work anywhere from a few thousand dollars to tens of thousands depending on scope.[10] The platform's modular structure lets you limit this by starting with one hub and adding others as you grow, rather than buying everything at once.[10][11]

HubSpot's published price is not the same as your total cost of ownership, and a few common misreadings trip up buyers.[1][10]

It is not a flat per-user fee across all hubs

Only some hubs bill purely per seat. Marketing Hub and Content Hub Professional and Enterprise are flat plans with a fixed number of included seats, so counting users alone can overstate or understate the cost depending on the hub.[1][5]

It is not a single platform price

There is no one HubSpot price. What you pay depends on which hubs you buy, at which edition, for how many seats and contacts, so two companies both running HubSpot can pay very different amounts.[1][2]

The free tier is not a time-limited trial

HubSpot's free tools do not expire. They stay free for up to two users indefinitely, which is different from a 14-day trial that converts to paid.[1][9]

The Starter promo is not the standing price

The $7-per-seat Starter rate is a new-customer promotion. List price is $20 per seat per month, and renewals return to standard pricing.[1][2]