Direct answer
Every claim is sourced below
HubSpot CMS is the website software inside Content Hub, the product HubSpot sells for building and hosting websites, landing pages and blogs. A theme supplies the page designs, and your team edits pages in a drag-and-drop editor.
People still say HubSpot CMS, and the name describes what the software does. The product in HubSpot's Product and Services Catalog is Content Hub.
The older name survives on older accounts. HubSpot's memberships article refers to CMS Hub Professional as a legacy subscription and says it doesn't qualify for that feature. If your account was bought under the old name, check which features it carries before you plan a site around one of them.
HubSpot's themes article describes a theme as a set of templates, modules, global content and style settings for creating a website. Templates are page layouts. Modules are the blocks you place on a page, such as a heading or a form. Global content repeats across pages, like the header and the footer. Every account has at least one default theme, and more are available in HubSpot's Template Marketplace.
Suppose you run marketing at a 20-person software company and need a page for a new integration. You pick a template from the company's theme, add a heading, three feature cards and a form, and write the copy. When you click Publish, the page goes live. The fonts and colors come from the theme's style settings, so the new page matches the rest of the site.
A developer comes in when the page needs something the available modules can't supply, such as a pricing calculator. That custom module has to be built before anyone can add it to a page.
Suppose that company needs thirty integration pages. A HubDB table, separate from CRM records, can hold one row per integration. A dynamic template turns each row into a page. Smart content can use CRM data to show customers a setup link and other visitors a demo request.
What each edition costs
| Edition | Catalog starting price | What it adds |
|---|---|---|
| Starter | $20 a month per seat | Up to 30 website pages and one blog |
| Professional | $500 a month, 3 core seats | Up to 10,000 website pages, smart content, dynamic pages and HubDB |
| Enterprise | $1,500 a month billed annually, 5 core seats | Content approvals, serverless functions and custom objects |
A few features outside the page editor often settle which edition a company needs. Content staging requires Professional or Enterprise. It lets you rebuild website and landing pages on a staging address and publish several of them at once, which suits a redesign. Memberships also start on Professional. They put pages behind a visitor login. Content approvals and serverless functions require Enterprise. We go through that tier in what HubSpot CMS Enterprise includes.
The edition follows from what the site has to do. In 2021, Lean Labs wrote about building two fictional demo websites for HubSpot: Mental Spring on Starter and Growth Rocket on Enterprise. The two ran on the same platform, and Growth Rocket added an assessment and a members' area. Professional allows two access groups for a members' area and Enterprise allows 100.
A Content Hub subscription doesn't include HubSpot's other products, such as Marketing Hub and Sales Hub. We set out those prices in how much HubSpot costs.
The subscription also doesn't include a designed website. Someone has to choose or build the theme, write the pages and move any existing content. Your own team can do that work, or you can hire it out. Lean Labs' article on the three stages of growth-driven design gives one agency's published figure: $30,000 to $70,000 or more for the strategy and build of a focused launch site, over 9 to 13 weeks. We compare the ways to get that work done in who should build a HubSpot CMS website for a startup.
The two decisions meet in the build quote. Ask the builder to name the edition the design assumes, because the features a design relies on decide which edition you have to buy.
HubSpot
“Content Hub is available in three editions - Starter, Professional, and Enterprise - with select functionality in our free tools. Content Hub Starter: Starts at $20/month per seat. Content Hub Professional: Starts at $500/month (3 Core Seats included). Content Hub Enterprise: Starts at $1,500/month (5 Core Seats included). Billed annually. Premium hosting: Includes standard SSL certificate, content delivery network (CDN), web application firewall (WAF), and 24/7 security monitoring and threat detection.”
HubSpot
“Free $0/mo. Free for up to 2 users. No credit card required. Starts at $7/mo/seat. Get special Starter pricing when you choose a monthly or annual subscription. New customers only. Professional Starts at $450/mo. Includes 3 Core Seats. Additional Core Seats start at $45/mo. Enterprise Starts at $1,500/mo. Includes 5 Core Seats. Additional Core Seats start at $75/mo.”
HubSpot
“AI-powered content creation and CMS to create, repurpose, and manage content all in one place. AI Blog Writer. Content Remix: Remix one piece of content into multiple marketing assets in your brand voice. Scalable CMS: Build and manage your website with a scalable CMS.”
HubSpot
“Available with any of the following subscriptions: Content Hub Professional, Enterprise. You can test up to five page variations at a time. The variation that performs the best will automatically be shown to visitors more often. All adaptive test variations must include a form.”
HubSpot Knowledge Base
“Accounts with a Professional subscription can have up to two access groups. Accounts with an Enterprise subscription can have up to 100 access groups. Accounts with a legacy CMS Hub Professional subscription don't support memberships. To use access groups, you'll need Content Hub Professional or Enterprise instead.”
HubSpot Developers
“A theme is a portable and contained collection of developer assets designed to enable a flexible content editing experience. fields.json controls the available fields and field groups in the theme editor, including style fields. Theme Fields allow content creators to tweak various knobs and dials designed by a developer to allow global stylistic control over a website without having to edit CSS.”
HubSpot Developers
“For custom object dynamic pages, you'll need a Content Hub Enterprise subscription, or a Marketing Hub Enterprise account with Content Hub Professional. For standard CRM object dynamic pages, you'll need a Content Hub Professional or Enterprise account. You can create up to 10 pages per each CRM object data source. CRM object dynamic pages are limited to 50,000 content search index updates per day per HubSpot account.”
HubSpot Investor Relations
“April 24, 2024. BOSTON --(BUSINESS WIRE)--Apr. 24, 2024-- Today as part of Spotlight, HubSpot's new biannual product showcase, the customer platform for scaling businesses announced the launch of an all-new Service Hub and Content Hub. HubSpot reinvents content marketing again: Introducing Content Hub. Content Hub is the all-in-one content marketing solution, powered by HubSpot AI, to create and manage content... Content Hub includes: AI Content Creation... Content Remix... Brand Voice... Members Blog and Gated Content Library.”
HubSpot
“SSL, WAF, DDoS, 24/7 security monitoring measures and more. Monetize with memberships. No plugins required. WordPress is free. The infrastructure and plugins you need to actually run it? Those aren't.”
WordPress.org (the WordPress project's own documentation)
“PHP: Version 8.3 or greater. MariaDB version 10.11 or greater OR MySQL version 8.0 or greater. HTTPS support. We recommend Apache or Nginx as the server for running WordPress, but any server that supports PHP and MySQL will do.”
WordPress.org (the WordPress project's own documentation)
“Before you get started, it's a good idea to back up your website. For WordPress 3.7+, you don't have to lift a finger to apply minor and security updates. (You'll still need to click 'Update Now' for major feature releases.) If it doesn't work, or you just prefer to be more hands-on, you can follow the manual update process.”
WordPress.org (the WordPress project's own documentation)
“Although plugins you find here are thoroughly tested and considered safe to use, they are of varying quality and are often works in progress. If a plugin hasn't been updated since the most recent update to WordPress core, it may be incompatible, or its compatibility may be unknown. Try deactivating plugins one at a time until you find the one that's causing the issue.”
WordPress.org (the WordPress project's own documentation)
“Web hosts are often responsible for the infrastructure on which your website sits, they are not responsible for the application you choose to install. You should always keep up to date with the latest version of WordPress. Older versions of WordPress are not maintained with security updates. Back up your data regularly, including your MySQL databases.”
Automattic (WordPress.com)
“Personal $9 per month, $4 per month billed yearly. Premium $18 per month, $8 per month billed yearly. Business $40 per month, $25 per month billed yearly. Commerce $70 per month, $45 per month billed yearly.”
HubSpot
“Updated: 01/28/26. Starter: $15/month (billed annually) or $20/month (monthly). Professional: $450/month (billed annually) or $600/month (billed monthly). Enterprise: Starts at $1,500/month.”
Lean Labs
“You can't really compare HubSpot vs. WordPress. What you'll actually compare is HubSpot vs. WordPress plus a bunch of other tools. WordPress + WPEngine + Divi + MailChimp + WPForms + Google Analytics + Zoho + Social Report + SEMrush + Databox (dashboard) + web developer + security specialist.”