Direct answer
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Three sellers' published prices run from $29 a month for Otterly's tracking software to $9,000 a month for Lean Labs' full agency program, with OutreachBloom's managed service starting at $3,400 a month. The prices sit so far apart because they buy different work: a one-time build, months of an agency's labor, or a tool your own team runs.
Published prices by type of work
| Offer | Published price | What it covers |
|---|---|---|
| Lean Labs GrowthRocket Visibility Suite | $9,000 one time, first year included | Answer hub, entity schema, review system, entity listing |
| Lean Labs Authority System | $5,000 per month for 10 months | Off-site articles and mentions, citation tracking |
| Lean Labs AEO Complete | $9,000 per month for 10 months | On-site and off-site work, conversion work, a strategist |
| OutreachBloom AISEO, Silver | $3,400 per month | 10 pillar content pieces, 30 Reddit engagements and 10 citation targets a month |
| Otterly Lite | $29 per month, billed monthly | 15 prompts tracked daily across four AI search engines |
Lean Labs' published AEO pricing splits the work in two. Work on your own site is the $9,000 package, a one-time setup charge with the first year included. Ask what a second year costs before you sign. Work on other sites is the $5,000 monthly program, and its ten payments come to $50,000.
The full program's ten payments of $9,000 come to $90,000. It includes the on-site package, so that package isn't a separate $9,000 charge. Multiplying either monthly program by twelve overstates it.
An engine chooses its own sources, so none of these is a price per citation. We describe the two kinds of work in what structured data does in AEO and what off-site signals matter for AEO.
OutreachBloom's rate card counts the output. Its managed AI visibility service starts at $3,400 a month. At that Silver level it lists 10 pillar content pieces, 30 Reddit engagements and 10 citation targets a month. Gold is $4,900 a month for 15 pieces, 50 engagements and 15 targets. The card calls them targets, and an engine still decides what it cites. The price is per month, so the total depends on the term in your contract.
That makes the two agencies hard to compare from their price pages alone. OutreachBloom states monthly quantities. A fair comparison needs a term and quantities from both.
For a smaller one-time job, Fuel Online's pricing guide estimates $2,500 to $5,000 to audit and restructure up to 20 existing pages. Fuel Online calls that figure an industry planning range and says it isn't one of its own package prices. We go through that kind of project in how much an AEO audit costs for a B2B website.
Otterly prices its tracking tool by the number of prompts. Its pricing page lists three monthly plans: $29 for 15 prompts, $189 for 100 and $489 for 400. Each tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily. Coverage of Claude, Gemini and Google's AI Mode is sold as add-ons.
The subscription reports where you appear. Writing pages and earning mentions stays with your team, and their hours are part of what the work costs you. We look at those hours in how much internal time AEO requires and at the reports in how to track traffic from AI answer engines.
Suppose a B2B software company buys the on-site package this year and tracks the results itself on a 15-prompt plan. The listed charges are $9,000 plus twelve months at $29, which is $348. That's $9,348 before any taxes, and the team's time comes on top.
So judge a quote by the work it names: what gets produced, the term, what renewal costs, and who does the implementing. We go further into that in what to look for when choosing an AEO agency, and into the monthly side in what an AEO retainer costs a startup.
WebFX
“Small businesses (basic strategy): $1,500 - $5,000 per month. Enterprise businesses (complex strategies): $25,000 - $50,000+ per month. Project-based: $5,000 to $50,000 per project. Hourly: $50 - $300 per hour.”
The Digital Elevator
“Most credible AEO/GEO retainers for mid-market businesses land in the $2,000 to $10,000 per month range. Enterprise Programs $10,000 - $30,000+/mo. According to pricing research from Eagles Media Enterprises, Words Have Impact, and WebFX...”
OutreachBloom
“Our Silver plan runs $3,400 per month: 10 pillar content pieces, 40 Reddit engagements, and 10 earned citations. Gold runs $4,900 for 15 pieces, 60 engagements, and 15 citations. WebFX discloses no study or sample behind that range, so read it as one agency's view of its own market.”
Fuel Online
“Content Audit + AEO Restructuring Only: $2,500-$5,000 as a one-time project for up to 20 pages. Monthly AEO Retainer: $3,500-$8,000/month. Hiring a full-time AI SEO specialist costs $70,000-$110,000/year. Updated: 9/6/26.”
Howell Studios
“Scope drives cost: entry-level retainers start under $2,000 per month, standard programs run in the low thousands, and comprehensive, bespoke engagements for specialised industries command higher fees.”
Siteimprove
“That means running structured prompt tests across ChatGPT, Perplexity, Gemini, and Google AI Overviews for the queries your buyers are asking. Teams that skip the monitoring phase and jump straight to optimization are running a campaign with no analytics.”
Profound
“Starter $99/month Billed yearly. ChatGPT tracking only. 50 prompts tracked. Growth $399/month Billed yearly. 3 Answer Engines tracked. 100 prompts tracked. Enterprise: Tailored packages, up to 9 Answer Engines tracked.”
Otterly.AI
“Lite $29/month, 15 search prompts. Standard $189/month, 100 search prompts. Premium $489/month, 400 search prompts. Enterprise: Custom, starting from $1,000/month.”
Conductor
“Enterprises allocated an average of 12% of their digital budgets to AEO in 2025. 94% plan to increase their AEO investment in 2026. Survey of 250+ C-suite leaders, VPs, and senior content directors at organizations with 500+ employees.”
Ahrefs
“78.2% of SEOs charge a monthly retainer. 68.8% charge $2,000/month or less. Agencies charge 138% more than freelancers. 90% charge $150/hour or less. We polled 439 SEO service providers. Updated: August 15, 2024.”
Indeed
“The average salary for a seo manager is $89,374 per year in the United States. Low $59,761, High $133,659. 329 salaries taken from job postings on Indeed in the past 36 months. Last updated September 6, 2026.”