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VoIP and SIP trunking are not competing products, because VoIP is the broad category and SIP trunking is one specific service inside it. VoIP, short for voice over Internet Protocol, is the general set of technologies that carry voice as data across IP networks rather than over the traditional phone network.[2] SIP trunking is one way to deliver that: a service that uses the Session Initiation Protocol to connect a business's own phone system, an IP-PBX, to the public telephone network.[1][3] Every SIP trunk is VoIP, but not every VoIP service uses SIP, since VoIP can also run on other protocols such as H.323 or MGCP and on fully hosted systems that need no trunk at all.[2][4] The practical decision most buyers face is a SIP trunk, which keeps your existing phone system and links it outward, against a hosted VoIP service, which moves the whole phone system into the provider's cloud.[5][9]